Meredith Yoder Email & Phone Number

Accomplished leader of digital marketing strategy with experience working with top tier agencies, Fortune 100 companies, and new business ventures. Proven track record of leading teams to uncover insights that drive media investments, brand marketing, campaign optimization, customer experience, and business strategy. Passionate about Corporate Social Responsibility and finding ways to help companies do well by doing good. Background spans Systems Engineering (BS) and Business/Marketing (MBA).Currently lead a private consulting practice supporting a range of clients on e-commerce strategy, digital media performance, campaign strategy, customer segmentation, loyalty program optimization, and distributed content strategy. Prior roles include V.P of Strategy & Analytics at Digitas (Starcomm Media) and Manager of Customer & Database Marketing for Keurig Green Mountain (Keurig.com E-Commerce team). Expertise Spans: • Digital/-commerce Acquisition: Paid Search/SEM, SEO, Display Advertising, other paid media• Customer Engagement/Conversion strategy - Social Media, CRM/Email, customer segmentation, campaign management• Retention Programs: Customer Database Management, loyalty programs, referral programs, distributed content strategy, • Measurement/analytics- digital media measurement and allocation, campaign performance, tracking/tagging, multi-variate testing• Agency/Vendor Management• Corporate Social Responsibility

Listed skills include Digital Strategy, Strategic Planning, Customer Lifecycle Management, Database Marketing, and 30 others.