Melissa Sherman Email & Phone Number

Port Orange, Florida, United States

• Management & Leadership: Oversee staff, restaurant operations, and banquet room for a prominent golf course restaurant, ensuring smooth daily functions.• Customer Engagement & Service: Deliver exceptional customer service and engage with patrons during events, fostering positive relationships.• Marketing & Event Coordination: Drive marketing efforts, develop social media strategies, and coordinate diverse events, including golf tournaments and special functions.• Budget Control & Cost Efficiency: Manage budgets, control costs, and maximize profitability, achieving a harmonious balance between quality and financial performance.• Quality Assurance: Maintain high food and service standards, ensuring customer satisfaction and promptly addressing any concerns.

Daytona Beach, Florida, United States

• Innovative Branding: Generated fresh ideas and concepts for branding, promotional campaigns, and marketing communications, effectively enhancing the company's creative strategies.• Client Support: Assisted clients by addressing queries, brainstorming solutions, and resolving issues, ensuring high client satisfaction and positive working relationships.• Custom Marketing Campaigns: Designed and executed tailored marketing campaigns, aligning with individual client requirements and goals, resulting in successful campaigns.• Efficient Workflow Management: Ensured the smooth daily workflow, coordinated long-term projects, and met deadlines consistently, contributing to overall operational efficiency.• Creative Design: Developed high-quality designs for clients across various mediums, including print materials and digital content for social media, aligning with clients' brand guidelines and objectives.• Website Development: Built websites that showcased clients' brands and conveyed the company's mission, providing an appealing and informative online presence for clients.• Social Media Expertise: Managed and executed social media marketing strategies, optimizing brand exposure, engagement, and customer outreach.

Daytona Beach, Florida, United States

• Community Relationship Building: Provided vital support to a startup by cultivating relationships within the community, fostering valuable connections and partnerships.• Brand Representation: Acted as a brand ambassador by participating in Chamber and networking events, promoting the startup's presence and expanding its network.• Marketing Material Enhancement: Transformed marketing materials and sales packages, infusing them with fresh and compelling content, which contributed to improved client engagement.• Content Creation: Produced compelling advertisements and media content for the startup's client roster, enhancing their marketing initiatives and promotional efforts.

• Page Design Expertise: Proficiently crafted page designs and employed layout software to arrange text, images, and other elements in a visually appealing and reader-friendly format.• Editorial Skill Set: Executed diverse editorial responsibilities, including headline and caption creation, content retrieval, and meticulous copyediting to ensure quality and accuracy.• Photography Support: Stepped in as a photographer when required, capturing images as needed to support content and design.• Editorial Backup: Provided editorial support by occasionally taking on the role of an editor as required to maintain workflow and quality standards.

• Print & Digital Advertising Marketeer • Sales goal achievement, building customer loyalty, and solution selling • Develop solid relationships within the various decision-makers and influencers at all levels at each target account.• Provide consistent and timely follow up communication• Generate new business through analysis of territory to identify new customers and markets• Grow existing accounts through execution of proactive sales plans• Deliver service through consultative sales, preparing presentation materials, determining customer needs and requirements, and offering solutions• Social Media Management & Marketing

• Web Designer and Analyst - SIUE Mass Communications Department• Managed social media channels and executed marketing strategies, boosting online engagement and visibility.• Designed, analyzed, and enhanced the SIUE Mass Communications department blog, ensuring its visual appeal and user experience.• Maintained and optimized blog content and improved website performance, contributing to a seamless and effective online presence.

Alton, Illinois

• Selling ad space; print & digital ; daily ad building and team tasks• Sales goal achievement, building customer loyalty, and solution selling • Develop solid business relationships within the various decision-makers and influencers at all levels at each target account.• Provide consistent and timely follow up communication and action steps after every sales call• Generate new business through analysis of territory to identify new customers and markets• Grow existing accounts through execution of proactive sales plans• Deliver superior service through consultative sales, preparing quality presentation materials, determining customer needs and requirements, and offering solutions

Belleville, Il

• Daily Ad Operations and Graphic Design: Executed daily ad building, graphic design, and various tasks in collaboration with the advertising team, ensuring the smooth operation of ad campaigns.• Marketing Proficiency Development: Gained valuable marketing experience, encompassing activities such as cold calls, ad space sales, and branding initiatives, contributing to a well-rounded skill set.

• Supervised daily activities and integrated clients• Leader and morale booster• Seasonal Position

Master Of Science - Ms, Mass Communication/Media Studies, 4.0

Activities and Societies: Research focused on Social Media Marketing & Influence. Selected to present my research in Rochester, New York.

B.S., Mass Communications, Advertising, Marketing, Speech Communications, Public Relations