Estella Mccollum Email & Phone Number

Washington, District Of Columbia, United States

Chevy Chase, Md

Deliver operational leadership over sales and distribution of 4-H branded merchandise and curriculum nationally and internationally. Execute on strategic growth initiatives and data-based decision-making. Provide financial and budget development, operations oversight, supply chain management, warehousing, and digital marketing. Manage business development, financial analysis, and P&L projection support.• Hired to turn around consulting project with decreasing profitability and failing… Show more Deliver operational leadership over sales and distribution of 4-H branded merchandise and curriculum nationally and internationally. Execute on strategic growth initiatives and data-based decision-making. Provide financial and budget development, operations oversight, supply chain management, warehousing, and digital marketing. Manage business development, financial analysis, and P&L projection support.• Hired to turn around consulting project with decreasing profitability and failing leader:o Turned around relationships to build trust among staff, executive team, and board.o Evaluated project to establish key metrics, chart resource allocation, and transition to new model.• Promoted to spearhead organizational restructuring, overhauling top-heavy management structure and restaffing key positions in line with organizational objectives.• Implemented operational enhancements that led to $300K in profitability in year one (against prior negative trend) and increased the year 3 profits by 114% compared to previous 3 yr average profits.• Reduced COGS by 8% through coordinating with vendors and product development teams to optimize sourcing partners, supply chain cadence, price structure, shipping volume, and overseas sourcing.• Grew annual profit margin 15% in 2021 through improved digital marketing tools and improved product mix, markup, and discount strategy.• Increased sales from automated email marketing flows by over 300% per month by investing in updates to the website and digital marketing tools.• Hired, trained, and developed eCommerce talent to maintain a high-performing team. • Managed inventory risk through use of drop-ship partners.• Participated in cross-functional teams to develop sales proposals and execution plans for large corporate donor and grant programming. Show less

Oberlin, Ohio

Senior leader for national association supporting over 100 retail stores in the higher education market. Conducted over 30 unique business management consulting projects. Led industry data collection and analytics initiatives to support key retail performance metrics. Conducted analyses to identify trends and opportunities. • Increased operating income 25% while reducing overall expenses by 15% by evaluating department financials and developing efficiency measures.• Generated… Show more Senior leader for national association supporting over 100 retail stores in the higher education market. Conducted over 30 unique business management consulting projects. Led industry data collection and analytics initiatives to support key retail performance metrics. Conducted analyses to identify trends and opportunities. • Increased operating income 25% while reducing overall expenses by 15% by evaluating department financials and developing efficiency measures.• Generated positive ROI for consulting clients by providing big picture strategic analysis, then zooming in to develop structural, financial, staffing, technology, and KPI recommendations with custom benchmarks and goals over a 3-year period.• Devised and implemented succession strategy for underperforming leader; identified issues, developed mitigation strategies that generated high ROI in management outcomes, financial performance, and staff morale.• Supported stores in transition from lease operation to student-centric university-operated stores.• Led NACS Foundation Board of Directors through strategic planning for industry store performance metrics project; designed project proposal and budget that was accepted by the board. • Redesigned annual store operation survey, increasing industry participation by 20%. • Spearheaded POS technology software selection and implementations.• Developed an RFP template for POS software specific to the industry needs. Show less

Oberlin, Ohio

Provided consulting and strategic planning. Supported project planning, data analysis, and report writing.• Tapped by CEO to build business model for new consulting and technology services; charted strategy, identified business metrics, identified opportunities, built case studies.• Managed relationships with publishers and technology partners to evaluate current partnerships and develop new partnership opportunities.

Oberlin, Ohio

Advanced the innovations and operating performance of independent collegiate retailers as part of indiCo consulting arm. Negotiated with business partners and facilitated roll-out of services and solutions. • Delivered functional-area performance evaluations, data analysis, recommendations, systems design, benchmarking, and operational procedures to support the ongoing efficient and effective management of independent campus retail operations. • Prepared and delivered presentations… Show more Advanced the innovations and operating performance of independent collegiate retailers as part of indiCo consulting arm. Negotiated with business partners and facilitated roll-out of services and solutions. • Delivered functional-area performance evaluations, data analysis, recommendations, systems design, benchmarking, and operational procedures to support the ongoing efficient and effective management of independent campus retail operations. • Prepared and delivered presentations to the indiCo and NACS Board of Directors. Show less

Lawrence, Ks

• Drove overall sales increase of 7.3%, exceeded margin goals by 6.9%, and increased store profits by 177%.• Established annual departmental budgets and ensured budget compliance for $16M+ operation.• Oversaw selection and purchase of new POS system and lead the team on development priorities.

Lawrence, Kansas Area

Lawrence, Kansas Area

Lawrence, Kansas Area

• Collaborated with cross-departmental decision-makers to implement cost-effective technology solutions.

Lawrence, Kansas Area

Master Of Business Administration - Mba

Bachelor'S Degree, Business Management With Entrepreneurial Emphasis, Summa Cum Laude

Associates, Accounting

Activities and Societies: Phi Theta Kappa Graduated with Honors

Education record