Mette Pedersen

Mette Pedersen Email and Phone Number

Forretningsudvikler Erhvervshus Hovedstaden | Hjælper SMVer med forretningsudvikling indenfor Salg, Digital Markedsføring og Strategi @ Erhvervshus Hovedstaden
Mette Pedersen's Location
Hørsholm, Capital Region of Denmark, Denmark, Denmark
Mette Pedersen's Contact Details

Mette Pedersen work email

Mette Pedersen personal email

n/a
About Mette Pedersen

Ring til mig, når du:- ønsker at tilpasse og optimere din forretning som følge af ændret købsadfærd.- ønsker sparring om forretnings- og konceptudvikling.- vil udfordres på positionering, forretningsmodel, salg og marketing.- ønsker at afdække din forretnings salgs- og udviklingspotentiale og at prioritere de vigtigste indsatsområder.- vil forankre dine strategiske prioriteter i hele organisationen.EkspertiseSolid kommerciel specialist- og ledelseserfaring og medbringer en værktøjskasse fra større Internationale koncerner. Arbejder struktureret, kommunikerer i øjenhøjde, er dygtig til at skabe overblik og til at identificere styrkerne og potentialet i din virksomhed. Har aktuel erfaring med forretnings- og strategiudvikling samt optimering af detail performance på baggrund af salgsanalyse, købsadfærd og principper inden for detail kategoristyring.Har ligeledes erfaring med at sikre at virksomhedens prioriteter og mål forankres i organisationen med henblik på, at alle har overblik og klarhed over deres rolle i virksomhedens drift og udvikling.BaggrundUddannet Cand. Merc. Jur. fra CBS og har over 20 års erfaring indenfor salg og marketing, innovation, forbrugeranalyse, strategiudvikling samt koncept- og forretningsudvikling fra større internationale koncerner: Carlsberg, Mars, Diageo og senest Københavns Lufthavne.Har siden primo 2019 arbejdet som selvstændig konsulent med speciale i forretningsudvikling funderet i salgsanalyse, købsadfærd, trends og slutbruger behov, digital transformation samt udvikling og forankring af strategiske prioriteter. Hun har ligeledes i 2020 opdateret sin værktøjskasse med kurset ”Digital Disruption” hos IMD, Schweiz.KontaktTlf: 61884686Mail: mpe@ehhs.dk

Mette Pedersen's Current Company Details
Erhvervshus Hovedstaden

Erhvervshus Hovedstaden

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Forretningsudvikler Erhvervshus Hovedstaden | Hjælper SMVer med forretningsudvikling indenfor Salg, Digital Markedsføring og Strategi
Website:
ehhs.dk
Employees:
82
Mette Pedersen Work Experience Details
  • Erhvervshus Hovedstaden
    Forretningsudvikler
    Erhvervshus Hovedstaden Jan 2021 - Present
    Copenhagen, Capital Region, Denmark
  • Tp Advisers Aps
    Senior Consultant Strategy And Business Development
    Tp Advisers Aps Feb 2019 - Dec 2020
    Copenhagen Area, Capital Region, Denmark
    Client: Copenhagen Airports- Commercial alignment of customer experience priorities as well as partners needs, opportunities and threats within overall T3A Expansion project in line with overall project deadline- Development and sign-off of CPH T3A Expansion Commercial Strategy in line with project deadlineConsultancy within commercial strategy development, responsibilty of researching and identifying strategic commercial opportunities within Copenhagen Airports (CPH) Terminal 3 Airside (T3A) expansion plans, selecting the most promising opportunities based on trends analysis as well as partner’s and passenger needs.Aligning commercial strategic priorities with overall CPH strategy as well as ensuring embedment within CPH commercial team.
  • Copenhagen Airports A/S
    Strategy And Business Development Manager
    Copenhagen Airports A/S Nov 2017 - Dec 2018
    - Development of CASC Strategy 2019-2023 in partnership with senior management- Development and roll out of new CPH revenue stream within services in line with customer experience priorities- Development of overall CPH Airport Sales Business Development processHead of Strategy and Business Development team, Airport Sales & Marketing. Lead in planning and developing the Copenhagen Airport Shopping Center (CASC) strategy, and overall responsible for development of commercial products and services based on customer experience insights to grow commercial revenue, develop new revenue streams and lower total cost of operation (TCO). Internal and external presentations on CASC performance for the board, Chairmanship and Leadership team. Idea generation for future revenue streams based on market development, industry trends and customer/passenger insights. People management of Business Development team.
  • Copenhagen Airports A/S
    Senior Category Manager, Airport Sales
    Copenhagen Airports A/S Jan 2016 - Oct 2017
    Copenhagen
    - Revenue growth 2017 3% and 2018 3% in challenging Retail environment- Strategic planning and roll-out of Terminal expansion +25 units (Specialty shops and F&B units), 4000 m2- All time high concessionaire satisfaction (87%)- Total cost of operation (TCO) savings DKK 9M- Team engagement score 92% vs. overall CPH engagement score 83%- CASC revenue share of total CPH revenue 33%Head of Retail KAM and Business Development team. Responsibility of Specialty Shop team, 83 shops in Copenhagen Airport Shopping Center (CASC). Optimizing existing business and building pipeline to establish business with new consessionaires in order to secure and increase CPH revenue year on year.
  • Diageo
    Senior Commercial Planning & Activation Manager
    Diageo Aug 2012 - Dec 2015
    - Overall spirits category growth vs Wine and Beer- Diageo spirits year on year category market share gainHead of Retail Commercial Planning and Category Development team Nordics
  • Diageo
    Innovation Commercialisation & Category Development Manager
    Diageo Aug 2011 - Aug 2012
    - Project lead and successful launch of Smirnoff Ice Light, Captain Morgan & Cola, Jeremiah Weed and Captain Morgan Long Island Icetea.Head of Innovation Commercialization across Nordics responsible for identifying opportunity gaps within Tier One customer´s range and securing innovation pipeline founded in trends and strategic priorities.
  • Diageo
    Customer Marketing Manager
    Diageo Jan 2011 - Aug 2011
    - Development and lead of successful Sales Cycle Planning Process and lead of evaluation of commercial activities to secure positive ROI on promotional activities. - Lead of the Joint up Business Planning Process developing bottom up commercial and joint business plans and activities delivering against brand channel targets and customer objectives. Head of Customer Marketing function Denmark working in close partnership with Sales and the central brand teams to develop, execute and evaluate the commercial activity plan as well as the category development plan.
  • Mars
    Category Manager
    Mars Feb 2008 - Jan 2011
    - Establishment of category knowledge leadership towards key customers by proactively delivering actionable insights based on shopper, consumer, customer and category insight. - Partnerships build with Dansk Supermarked and SuperGros to secure strategic alignment and the foundation of shared long term business plans. - Partner role with the Danish Country Director in developing and implementing a 3 years Business Plan for the Danish Sales & Category division.Category Manager Petcare and Food
  • Carlsberg Group
    Channel Innovation Manager
    Carlsberg Group Dec 2006 - Jan 2008
    - Responsibility of identifying customer insights and generating ideas on strengthening current customer’s business models and on targeting new customers within both new and existing occasions – Off Trade and On Trade. - Main projects: Ethnographic study on British and Finnish On Trade customer’s needs and business growth opportunities in partnership with Red Associates. Development and roll out of Carlsberg Extra Cold draught beer concept tool box for European and Asian markets. Project leadership within Customer Channel Innovation.
  • Carlsberg Group
    Npd & Promotion Manager
    Carlsberg Group Jan 2006 - Dec 2006
  • Carlsberg Group
    Brand Manager
    Carlsberg Group Apr 2004 - Jan 2006
    Brand Management Schweppes, Tuborg Squash and Budweiser
  • Carlsberg Group
    Promotion Manager Coca-Cola Softdrink Portfolio
    Carlsberg Group 2001 - 2004

Mette Pedersen Skills

Marketing Management Key Account Development Brand Development Key Account Management Market Planning Brand Equity Forecasting Sales Operations Market Research Sales Management Product Innovation Fmcg Customer Insight Trade Marketing P&l Management Segmentation Market Analysis Shopper Marketing Management Categorization Product Development Brand Management Consumer Products

Mette Pedersen Education Details

Frequently Asked Questions about Mette Pedersen

What company does Mette Pedersen work for?

Mette Pedersen works for Erhvervshus Hovedstaden

What is Mette Pedersen's role at the current company?

Mette Pedersen's current role is Forretningsudvikler Erhvervshus Hovedstaden | Hjælper SMVer med forretningsudvikling indenfor Salg, Digital Markedsføring og Strategi.

What is Mette Pedersen's email address?

Mette Pedersen's email address is me****@****geo.com

What schools did Mette Pedersen attend?

Mette Pedersen attended Imd Business School, Copenhagen Business School.

What skills is Mette Pedersen known for?

Mette Pedersen has skills like Marketing Management, Key Account Development, Brand Development, Key Account Management, Market Planning, Brand Equity, Forecasting, Sales Operations, Market Research, Sales Management, Product Innovation, Fmcg.

Who are Mette Pedersen's colleagues?

Mette Pedersen's colleagues are Susanne Krogh Petersen, Rebecca Delia Fossing, Vivi Nørby Foss Kowalczyk, Mette Gregersen, Frederik Müntzberg, Susanne Berendt Duch, Josephine Alpy Midskov.

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