MBA certified Brand Marketer, multicultural and speaking 5 languages with 15+ years international marketing experience – gained mainly in multinational companies managing globally recognised brands and iconic local brands in the fast moving consumer goods industry. Experienced in developing integrated & innovative brand strategies and delivering global communication programs across diverse markets configurations (outside dark markets) in order to achieve strategic business objectives, build brand equity, induce trial and increase sales.Specialties: - Developing and executing brand strategies - Leading creative development process with communication & design agencies - Designing consumer research objectives & methodologies - Inter-department and cross-cultural collaboration for implementing complex global initiatives - Best practice sharing - Out-of-the-box thinking and managing every level of the innovation pipe-line: translation of an original idea into a creative concept through to a fully rationalised and completed solution.
Listed skills include Fmcg, Integrated Marketing, Marketing Research, Strategy, and 24 others.