At Avrioc Technologies:• Marketing Oversight: Directed marketing initiatives for Hyre and Comera.• Website Management: Managed the development and optimization of websites for Avrioc, MyWhoosh, and Hyre, ensuring high standards in design and functionality.• Operational Excellence: Ensured seamless business operations for Innovative Solutions in Pakistan, overseeing content development for MyWhoosh, mobile and web app development for Hyre, and UI/UX design and content creation… Show more At Avrioc Technologies:• Marketing Oversight: Directed marketing initiatives for Hyre and Comera.• Website Management: Managed the development and optimization of websites for Avrioc, MyWhoosh, and Hyre, ensuring high standards in design and functionality.• Operational Excellence: Ensured seamless business operations for Innovative Solutions in Pakistan, overseeing content development for MyWhoosh, mobile and web app development for Hyre, and UI/UX design and content creation for Comera.• Merchandise Store Development: Led the establishment of the MyWhoosh merchandise store, including procurement and branding of merchandise such as helmets, gloves, and apparel.• AI Integration: Collaborated with the AI team to design and implement innovative smart tools that integrate with existing solutions.• Human Resource Strategy: Spearheaded the development and implementation of comprehensive resource optimization strategies, including succession planning, to enhance organizational performance and sustainability.• Strategic Advisory: Advised top leadership on critical high-end matters, ensuring cost-effective and seamless operations across the organization.• Procurement Team Management: Oversaw procurement team activities, ensuring efficient sourcing, negotiation, and acquisition of resources to support organizational needs.• Prototype Management: Coordinated with a U.S.-based third-party vendor for the successful design and delivery of the MyWhoosh prototype.At Innovative Solutions (Pakistan):• Strategic Recruitment and HR Operations: Led recruitment efforts and optimized human resource strategies to enhance organizational effectiveness.• Performance Evaluation: Conducted Annual Performance Reviews (APR) to assess and drive employee performance and organizational growth.• Team Expansion: Managed the recruitment of key development and art teams for Comera and MyWhoosh, expanding capabilities from Abu Dhabi to Pakistan. Show less

• In leading the Marketing and Communication division, I have successfully developed and implemented various core marketing and Corporate Communication strategies while ensuring compliance with SECP directives.• Designing and implementing business plans and supporting process of new product development.• Contributing in the corporate image building process of the organization by providing expertise on brand presence strategy and utilizing contemporary marketing mix techniques.•… Show more • In leading the Marketing and Communication division, I have successfully developed and implemented various core marketing and Corporate Communication strategies while ensuring compliance with SECP directives.• Designing and implementing business plans and supporting process of new product development.• Contributing in the corporate image building process of the organization by providing expertise on brand presence strategy and utilizing contemporary marketing mix techniques.• Fostering relationships with media to ensure in-press presence of the organization for any development within the organization.• Looking after the vendor management process pertaining to marketing and communication.• Content creation – typically includes video content storyboard, press releases and articles for public consumption.• Arranging forums and conducting sessions with corporate entities in order to engage them with the stock market activities - nurturing affiliations with business partners on local and international level.• Coordination with key regulatory bodies for investor awareness and other marketing and research projects.• Managing all communication channels such as Call Centre, CRM system, corporate website and social assets to ensure seamless process of support and servicing to internal and external customers and promotional activities• Developing and executing go-to market strategy (cost & benefit analysis) for any new businesses company is getting into and ensuring its viability along with other internal & external stakeholdersMajor Achievements:- Implemented Consumer Relationship Management (CRM) System- Designed and launched Pakistan’s first online investor education initiative from NCCPL platform- Revamped and automated company’s website in accordance with international standards- Launched Student Awareness Program (SAP): conducting regular sessions under a course titled “Introduction to Capital Markets” at prominent education institutes Show less

Being a sole franchisee, introduced brands with a different and unique way to promote themselves by using their digital Assets across the Globe.• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and… Show more Being a sole franchisee, introduced brands with a different and unique way to promote themselves by using their digital Assets across the Globe.• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less

Being the licensee of Civil Aviation Authority, Outdoor One Pvt. ltd is the premier provider of advertising services specializing at airports across the country.Director Marketing & Sales• Leading a team of 6 people in marketing & 2 in operations, I was providing my professional expertise of advertising and brand management by bringing innovative branding solutions for our prestigious clients. • Development and execution of new business model by building strategic… Show more Being the licensee of Civil Aviation Authority, Outdoor One Pvt. ltd is the premier provider of advertising services specializing at airports across the country.Director Marketing & Sales• Leading a team of 6 people in marketing & 2 in operations, I was providing my professional expertise of advertising and brand management by bringing innovative branding solutions for our prestigious clients. • Development and execution of new business model by building strategic relationships and partnerships with local and MNC business alliances.• Restrategizing through new positioning, advertising and promotional campaigns delivering substantial growth and business momentum for clientele. Show less

Herbion is one of the leading Pakistani Multinationals having operations in Canada, UAE and CIS countries. Having a portfolio of around 8 products in Ethical division & 7 products in FMCG division, it is one of the few authentic and well known herbal organizations across the globe.Brand Manager / Brand Activation ManagerPakistan OperationsLinkus Nova - The flagship brand & the only competition of Strepsils in the category - successfully enhanced market share by developing… Show more Herbion is one of the leading Pakistani Multinationals having operations in Canada, UAE and CIS countries. Having a portfolio of around 8 products in Ethical division & 7 products in FMCG division, it is one of the few authentic and well known herbal organizations across the globe.Brand Manager / Brand Activation ManagerPakistan OperationsLinkus Nova - The flagship brand & the only competition of Strepsils in the category - successfully enhanced market share by developing strategies for supporting the brand image within a very short time span of stay.• Market entry and Brand Management in the consumer segment with responsibility of P&L ownership. Realigned brand strategy with the help of cross border and cross functional stakeholder for brand building.• Coordination with the advertising agency for effective media utilization within the conservative & defined budgets. Led sessions for creative outputs with the creative agency in order to improve the Brand health. Show less

NAFA (NBP Fullerton Asset Management) is a subsidiary of National Bank of Pakistan and managing 8 different funds in the market with total assets under management of around 14 billion (at that point in time).Brand Manager / Manager Investor ServicesLed the branding for all mutual funds and NAFA as a corporate brand, reporting to COO & CEO for different projects. Team lead in the operational matters including new ventures like ATM project, modernization of the investors’… Show more NAFA (NBP Fullerton Asset Management) is a subsidiary of National Bank of Pakistan and managing 8 different funds in the market with total assets under management of around 14 billion (at that point in time).Brand Manager / Manager Investor ServicesLed the branding for all mutual funds and NAFA as a corporate brand, reporting to COO & CEO for different projects. Team lead in the operational matters including new ventures like ATM project, modernization of the investors’ transactions and devising procedures & policies related to Marketing and Investor Services Department.• Spearheading all kinds of promotional materials including brochures & giveaways according to the target market and merchandising of all the branches of NAFA across Pakistan.• Bridging the marketing communications gap with NBP in respect of advertising and other promotional activities relating to co-branding.• Aligning and initiating MaCom’s initiatives ensuring the presence of all the announcements and news related to NAFA in print & electronic media by using different channels.• Responsible for call center activities and all communications with the investors (daily, monthly, quarterly).• Handling monthly Fund Management Report for all material gathering, approvals from SECP & coordination with the advertising agency for page making, designing process and printing evaluation. Show less

Tapal tea, a leading brand in the FMCG sector, holds the distinction of being the largest local owned national tea company with number of blends in various tea categories. Marketing ExecutiveResponsible for exploring and defining proactive communication strategies via advertising, PR development and unique promotions. • Analytical - financial & ROl modeling to assess sponsorship opportunities.• Sales evaluation & forecasting for the particular brand and coordination… Show more Tapal tea, a leading brand in the FMCG sector, holds the distinction of being the largest local owned national tea company with number of blends in various tea categories. Marketing ExecutiveResponsible for exploring and defining proactive communication strategies via advertising, PR development and unique promotions. • Analytical - financial & ROl modeling to assess sponsorship opportunities.• Sales evaluation & forecasting for the particular brand and coordination with the distributors.• Led the team to handle all the Bachat Bazaars in terms of branding, product availability, promotional activities and sales figures.• Coordination & integration with leading event management companies, event organizers, vendors & business partners.• Assisted Brand Manager for green tea and Family Fixture as an added responsibility on rotation program.• Developing corporate image of the organization through strong BTL campaigns and to enhance market awareness nationwide by using different tools on ground level.• Coordination with procurement department for giveaways, POS materials & other printings.• Team member of Tapal quarterly magazine “News Blend” for material gathering, coordination with advertising agency for designing & page making. Show less

Media Max is Pakistan’s premier and pioneer in broadcast marketing company. Ranked as one of the top media specialists, the company enjoys a professional repute spread over 11 years of quality experience. Senior Marketing Executive• Business development for organization via advertising.• Concept development for television programs for business growth.• Initiating, planning & conducting events & workshops.• Handling key accounts and strengthening corporate… Show more Media Max is Pakistan’s premier and pioneer in broadcast marketing company. Ranked as one of the top media specialists, the company enjoys a professional repute spread over 11 years of quality experience. Senior Marketing Executive• Business development for organization via advertising.• Concept development for television programs for business growth.• Initiating, planning & conducting events & workshops.• Handling key accounts and strengthening corporate relationship. Show less

The Dawn Media Group is Pakistan’s leading multimedia group straddling print, digital, television and radio. The market leader within Pakistan’s quality print media, Dawn is read by key influencers in the public and private sectors.Marketing Executive - Supplements & Special Reports• Generate extensive business for organization via advertising and expositions.• Team member for planning and conducting all events, such as Lifestyles, Business & Industry in Sind etc. Develop… Show more The Dawn Media Group is Pakistan’s leading multimedia group straddling print, digital, television and radio. The market leader within Pakistan’s quality print media, Dawn is read by key influencers in the public and private sectors.Marketing Executive - Supplements & Special Reports• Generate extensive business for organization via advertising and expositions.• Team member for planning and conducting all events, such as Lifestyles, Business & Industry in Sind etc. Develop and encapsulate briefings for business reports and bulletins.• lntensive interaction and coordination with all corporate clients, advertising agencies and media buying houses. Responsible to initiate supplements and reports covering various industries and business sectors and events. Show less