Maryfrances D. Email & Phone Number

Chicago, Il, Us

Boston, Massachusetts, Us

Ottawa, On, Ca

As a Partner Marketing Manager, I helped scale global growth by driving partner co-marketing initiatives, including integrated campaigns, digital activations, and events. I collaborated cross-functionally to create data-driven, strategic marketing campaigns that strengthen partner relationships and generate measurable pipeline. My experience includes managing multiple stakeholder goals and prioritizing high-impact initiatives to maximize performance.

San Francisco, California, Us

I played a vital role in supporting and expanding the company's alliance and product partner relationships, contributing to the growth of both new and existing campaigns and partnerships. By collaborating with cross-functional teams, I successfully delivered campaigns, programs, and marketing materials that fueled the development and execution of impactful partner initiatives.- Designed and implemented the overall partner marketing strategy, channels, and processes for each partner, enhancing the team's operational efficiency- Built and navigated relationships with product, legal, and tech and alliance partners of all sizes, negotiating contracts, collaborating on co-marketing strategy, and finding net new opportunities- Led inbound campaigns and programs across multiple distribution channels to drive brand awareness and customer acquisition, maintaining and planning budget each quarter- Created and coordinated marketing and sales enablement materials such as case studies, webinars, podcasts, banner ads, PR, blogs, etc. that supported the development and execution of marketing initiatives and campaigns- Organized all project management, including execution, planning, quarterly budgeting, and maintaining effective communication throughout the campaign lifecycle- Measured and tracked performance using KPIs and ROI metrics aligned with campaign and funnel objectives and success

Chicago, Illinois, Us

I was responsible for building and maintaining strong relationships with our alliance, reseller, and integration SaaS and technology partners, creating and managing go-to-market, co-marketing, and enablement materials and campaigns to drive new opportunities for the business and our products, and enhancing and optimizing our partnership marketing strategy.- Developed and led a partner and product marketing strategy from the ground up including onboarding and go-to-market, enablement, integrated campaigns, co-marketing channel strategy, and tracked and measured KPIs for improvement and success- Drove thought leadership and demand generation initiatives with partner, product, and sales teams to target joint customers and prospects via inbound co-marketing campaigns, case studies, product launches, white papers, webinars, blogs, PR, paid ads, etc. to drive acquisition and revenue- Built global and regional relationships with sales and tech partners, providing launch support, contracts, enablement, and revenue opportunities- Formed and led the marketing webinar program to drive customer retention and acquisition through educational webinars, co-hosted with alliances, partners, and internal stakeholders- Tracked and measured marketing campaigns and programs with KPIs to determine success and align with team and company goals

San Rafael, California, Us

I led the authority-based marketing team with content marketing and inbound and outbound campaigns. I developed, tracked, and managed custom B2B and B2C campaigns, marketing strategies and solutions, and demand generation initiatives for high-profile private clients.

As a self-employed marketing manager and consultant, I identified strengths and weaknesses in clients' and partners' current strategies, offering tailored tools and resources to enhance brand reputation and customer acquisition and loyalty. -Led B2B and B2C marketing campaigns and programs, achieving brand awareness and driving customer acquisition and adoption for clients and partners- Organized inbound campaigns and programs across multiple channels via webinars, social media, email, PR, paid ads, etc. - Created, edited, and wrote marketing and content materials such as articles, blogs, press releases, white papers, videos, social media posts, etc. to align with brands and messaging- Tracked and measured detailed reports on program and campaign performance metrics utilizing KPIs and ROI to determine success or improvement needed- Collaborated with clients and partners worldwide acting as the main POC, ensuring effective communication and satisfactionIndustries: Apparel / fashion, environment, events, marketing and creative agencies, media, technology, SaaS, software, weddings.

Writer, editor, and proofreader for clients and online publications, utilizing my journalism and research skills to develop insightful and value-driven articles and stories.

Bsba, Business Management Major, Entrepreneurship Minor

Certificate, International Business Ethics And Compliance

Creative Writing