Mike Ferguson Email & Phone Number

Canada

Oakville, Ontario

• Managed the portfolio of Heavy-duty Truck & Trailer and Hydraulic products• Developed and sourced new products to expand and grow existing portfolio of products• Created brand name for new products, product concept, launch strategy and elaborated go-to-market tactics• Managed and coordinated multiple projects for existing and new products; product line series expansion and improvement of features, quality and cost reduction.• Managed costing and pricing of product lines, including cost reduction initiatives and profit maximization.• Developed programs to improve product line revenue and awareness.• Liaised with quality assurance department, local and international suppliers, purchasing, sales, and manufacturing to coordinate project status and progression.• Conducted data analysis and surveys to collect feedback from customers and possible product line improvements.• Assisted Sales Managers with quote elaboration for tenders and new business proposals for national accounts such as OEMs and Aftermarket customers.

Oakville, On

•Coordinate the distribution of marketing materials and promotions with sales and branches.•Compile information required for analyzing purposes (pricing, product sales, industry sales etc.)•Customer set-up and SAP maintenance of customer information.•Maintenance of corporate websites.•Create and edit Promotional Brochures using InDesign and Photoshop.•Input of pricing schedules, quotations and promotions.•Maintain quotation master file and budgeted cost file.•Customer notifications, e-mail broadcasts, and presentation packages as requested by the Marketing Analysts.•Assist in updates and distribution of sales forecast and performance data.

Toronto, Canada Area

•Writing and posting social media for all clients. •Daily Account Management.•Blog Writing and Google Analytics Reporting.•Edit client websites on GetSimple CMS and Wordpress platforms.

Burlington On

• Managed a client database consisting of many Hydro companies over southwest Ontario. • Managed the relationship between clients and business, while executing projects on time and under budget, resulting in advanced client management skills. • Issued purchase orders and coordinated all work back schedules with the creative deadlines. • Planned corporate events and coordinated all print and mail pieces. • Conducted market research as needed for clients on new projects. • Assisted on all RFP and RFQ applications to all potential and current clients. • Briefing and editing of all webpages, e-blasts, banner ads and Facebook posts. • Maintained a production list with all ongoing projects and led the weekly internal production meeting.

Burlington On

• Assisted the Account Managers with various tasks such as proofing and editing marketing material.• Demonstrated understanding of the marketing process for each client. • Performed various administration tasks and updated Company contact database.

Burlington On

• Improved the flow of the showroom and parking lot, ensuring cars were displayed optimally.• Given the freedom to display the cars in a unique pattern both inside and outside of the dealership.• Delivered the licensing paperwork to the license bureau and returned it to the dealership.• Delivered cars to customers as well as picked up customers providing a shuttle service. • Performed market research to see how Mercedes Benz compares to their competitors

Hamilton, On

• As a teller I helped customers with their banking needs• Handled cash and was responsible for all transactions made• This position improved my customer relations and introduced me to the banking industry

• Called local business owners to discuss their employee benefit insurance packages.• Maintained my own database of previous contacts and new contacts.• This position taught me about Insurance and Group Benefit sales.

Bachelor'S Degree, Business

Activities and Societies: Varsity Cross Country team, BUAC council member

Business, Marketing

Activities and Societies: Varsity Cross Country Team

High School