Mike Ferguson Email & Phone Number

Oakville, Ontario

• Managed the portfolio of Heavy-duty Truck & Trailer and Hydraulic products
• Developed and sourced new products to expand and grow existing portfolio of products
• Created brand name for new products, product concept, launch strategy and elaborated go-to-market tactics
• Managed and coordinated multiple projects for existing and new products; product line series expansion and improvement of features, quality and cost reduction.
• Managed costing and pricing of product lines, including cost reduction initiatives and profit maximization.
• Developed programs to improve product line revenue and awareness.

Oakville, ON

• Coordinate the distribution of marketing materials and promotions with sales and branches.
• Compile information required for analyzing purposes (pricing, product sales, industry sales etc.)
• Customer set-up and SAP maintenance of customer information.
• Maintenance of corporate websites.
• Create and edit Promotional Brochures using InDesign and Photoshop.
• Input of pricing schedules, quotations and promotions.

Toronto, Canada Area

• Writing and posting social media for all clients.
• Daily Account Management.
• Blog Writing and Google Analytics Reporting.
• Edit client websites on GetSimple CMS and Wordpress platforms.

Burlington ON

• Managed a client database consisting of many Hydro companies over southwest Ontario.
• Managed the relationship between clients and business, while executing projects on time and under budget, resulting in advanced client management skills.
• Issued purchase orders and coordinated all work back schedules with the creative deadlines.
• Planned corporate events and coordinated all print and mail pieces.
• Conducted market research as needed for clients on new projects.
• Assisted on all RFP and RFQ applications to all potential and current clients.

Burlington ON

• Assisted the Account Managers with various tasks such as proofing and editing marketing material.
• Demonstrated understanding of the marketing process for each client.
• Performed various administration tasks and updated Company contact database.

Burlington ON

• Improved the flow of the showroom and parking lot, ensuring cars were displayed optimally.
• Given the freedom to display the cars in a unique pattern both inside and outside of the dealership.
• Delivered the licensing paperwork to the license bureau and returned it to the dealership.
• Delivered cars to customers as well as picked up customers providing a shuttle service.
• Performed market research to see how Mercedes Benz compares to their competitors

Hamilton, ON

• As a teller I helped customers with their banking needs
• Handled cash and was responsible for all transactions made
• This position improved my customer relations and introduced me to the banking industry

• Called local business owners to discuss their employee benefit insurance packages.
• Maintained my own database of previous contacts and new contacts.
• This position taught me about Insurance and Group Benefit sales.

Bachelor'S Degree, Business

Activities and Societies: Varsity Cross Country team, BUAC council member

Business, Marketing

Activities and Societies: Varsity Cross Country Team

High School