Francesca Testa Email & Phone Number

Taguig, National Capital Region, Philippines

Philippines

– Collaborated with the team to successfully launch IKEA’s e-commerce platform within a tight timeframe of 4 months, handling both commercial and non-commercial web content.– Managed daily operations to continuously enhance website functionality, including content management, SEO optimization, and localization efforts to ensure market relevance.– Implemented strategies to improve the customer journey, addressing bugs and errors from landing to checkout, and post-purchase support.– Developed and executed sales steering initiatives to capitalize on commercial opportunities.– Expertly handled technical tasks across multiple digital platforms, including IKEA.ph and mobile app, addressing issues and implementing solutions for optimal performance.– Spearheaded various projects and campaigns resulting in the achievement of business goals and enhanced user experience, including the implementation of a countdown timer for limited-time offers and the optimization of web frameworks to improve engagement.– Implemented price-on-product communications to improve commercial appeal and refreshed non-commercial content, such as franchise-wide careers pages and interactive maps for improved customer engagement.– Collaborated with internal and external stakeholders to support and execute projects, including the successful migration of IKEA for Business to the main website and the implementation of commercial content strategies across relevant web pages.– Provided training and guidance to digital content editors, web merchandisers, and online sales leaders from various markets, fostering skill development and knowledge sharing.– Supported market counterparts and collaborated on initiatives such as Scan & Shop pop-ups in multiple locations to drive engagement and sales.

– Created optimized content for various luxury watches brands such as Rolex, Omega, and Cartier to name a few.– Achieved significant improvements in website visibility and organic traffic through effective content optimization strategies as an SEO Editor.– Successfully implemented keyword research and on-page optimization techniques resulting in measurable increases in search engine rankings and user engagement.– Analyzed SEO metrics to identify opportunities and drive targeted optimizations, leading to substantial growth in organic traffic and conversions.– Collaborated closely with cross-functional teams to align content strategies with business objectives, resulting in enhanced website performance and user experience.– Utilized SEO tools such as Google Analytics, SEMrush, and Ahrefs to track performance metrics and drive continuous improvements, contributing to the overall success of SEO campaigns.

– Spearheaded the successful launch of Cartellino, the pioneering e-commerce platform for art in the Philippines, within an ambitious timeframe of just 3 months.– Played a key role as a founding member in conceptualizing and executing Cartellino's innovative business model, establishing a unique online marketplace for artists and art enthusiasts.– Developed and implemented a comprehensive social media strategy, resulting in rapid brand awareness and engagement across various platforms, contributing to Cartellino's initial success.– Curated and edited compelling content for Cartellino's website and social media channels, effectively showcasing artworks and driving customer interest and sales.– Achieved notable milestones in Cartellino's early growth phase, including securing partnerships with prominent artists and galleries, positioning the platform as a leading destination for art enthusiasts in the Philippines.- Produced and managed art-related content that is informative and inspiring for art enthusiasts, artists, and collectors alike in forms of social media posts and blog content.- Gathered and analyzed social media and website data to improve on digital marketing efforts for the brand- Attended art-related events and engage with the community.- Managed and edited contributed works to ensure alignment with the brand's vision.- Created newsletters and drip campaigns appropriate to the brand's social calendar.- Crafted creative and innovative copies including but not limited to product and artist descriptions, about page, exhibit notes, and CTAs.

Ncr - National Capital Region, Philippines

– Researched, wrote, proofread, and edited articles for both digital and print platforms, ensuring high-quality content aligned with the editorial standards of MEG, MEGAStyle, MEGA, and MEGA Man.– Developed a diverse range of feature articles including movie and TV reviews, fluff pieces, think pieces, opinion columns, and cover stories, showcasing versatility in writing styles and subjects.– Maintained strict adherence to deadlines while managing multiple projects simultaneously, demonstrating excellent time management and organizational skills.– Conducted in-depth interviews and collaborated with prominent personalities from various industries, both locally and internationally, such as Ogie Alcasid, Nico Tortorella, and Catriona Gray.– Built and nurtured professional relationships with industry figures, enhancing the credibility and appeal of the published content.– Worked closely with well-known brands including Converse, Vivo, and H&M to create engaging content that resonated with target audiences and aligned with brand messaging.– Covered a wide array of topics, including pop culture, art, music, and lifestyle, ensuring comprehensive and appealing content for diverse readerships.– Contributed to various magazines' reputation for delivering insightful and captivating articles, playing a key role in maintaining reader engagement and loyalty.– Participated in editorial meetings to pitch ideas and contribute to the overall content strategy, demonstrating a proactive approach to content development and innovation.

– Developed and produced engaging content for National Book Store and its specialty brands, including Powerbooks, Noteworthy, and Art Bar, to enhance brand presence and connect with a diverse customer base.– Crafted compelling narratives and marketing materials across various platforms, including digital content, newsletters, and social media posts, to promote products and events.– Played a key role in organizing major literary events such as the Philippine Readers and Writers Festival, as well as numerous book signing events, fostering a vibrant literary community.– Coordinated event logistics, liaised with authors, and managed event promotion to ensure successful and well-attended events.– Collaborated with renowned figures in the art and literature fields, including Mark Z. Danielewski, Jeff Kinney, Jenny Han, Rajo Laurel, and Patty Eustaquio, to create memorable and impactful events and content.