Michael Mcnulty Email & Phone Number

Greater Los Angeles Area

• Develop and execute marketing and communications strategies that amplify the brand, image and reputation of the world's biggest entertainment union.
• Create the user interface for highly successful app, website and other interactive media. Collaborating with product managers and engineers to gather requirements, act as organizational lead for UI/UX.
• Conceive and direct the creative design and implementation of video, email, app, website, social media and advertising content.
• Produce engaging yet straightforward copy for high-profile advertising channels like websites, radio and print.
• Create and implement original campaigns that advance the organization's critical efforts in TV, film, commercials and radio broadcasting.
• Lead and manage all activities of the Digital Strategies team – with a special focus on team building, creative exploration, strategy, campaign design and execution.

Greater Los Angeles Area

• Launched groundbreaking mobile games platform infused with legal US gambling.
• Created and led all strategic communications, advertising, video, marketing, public relations and social media campaigns.
• Developed brand voice that connected with coveted Millennial demographic (which the gambling industry struggles to reach).
• Oversaw complex messaging for public affairs, industry and consumer-facing efforts.
• Created and implemented all user acquisition material, including advertising, email campaigns, app/site copy, social media content, etc.
• Advised CEO and exec staff on speeches, tradeshow panels, presentations and investor meetings

Greater Los Angeles Area

• Grew site traffic from 0 to 4 million visitors per month by leveraging content strategy and analytics.
• Created, developed and managed entire digital strategy and editorial operation.
• Secured and maintained politically charged content partnerships with diverse American experts, including Mark Cuban, PETA, ACLU and NRA.
• Prepared operating budget, approved expenditures and maximized ROI for marketing.
• Worked closely with CEO and VP of advertising sales to maximize revenue streams.
• Conceived and executed social media strategy, including successful Facebook campaigns.

Greater Los Angeles Area

• Led firm’s accounts with Warner Bros. Home Entertainment, Revver, CinemaNow and Eyespot. Advised top executives and CEOs on high-level communications.
• Formulated client’s strategic communications plan based on: company’s overall business goals, shifting digital landscape, strengths of spokesperson, media needs, etc.
• Built, developed and capitalized on relationships with top-tier media from The New York Times, Wall St. Journal, Variety, Reuters and AP—as well as influential blogs.
• Sought out and attracted new business opportunities for Edelman Worldwide. Helped secure highly prestigious American Film Institute as client.
• Managed staff that wrote and edited communications documents, executive and officer speeches, press releases and talking points.

Greater Los Angeles Area

• Developed and implemented SAG’s strategic communications plan, including media messaging and story placement. Worked in a politically charged, fast-changing atmosphere.
• Maintained relationships with media outlets covering Screen Actors Guild.
• Wrote, edited and approved communications documents, executive and officer speeches, press releases, talking points, advertising, brochures and other communications material.
• Managing editor of Screen Actor magazine (100,000 circulation). Developed and oversaw all editorial content, art design, advertising and production. Supervised publication’s overall direction and editorial policies..
• Managed designers, photo editors and production staff. Hired and assigned freelance writers and photographers. Established deadlines with staff, freelancers and publisher.
• Led creative team; devised innovative ideas and solutions for Guild marketing efforts.

Denver And Los Angeles

• Head of content creation, editorial strategy, content production, writing, editing, editorial calendar -- and built and maintained stable of high-level writers.
• Worked as a freelance writer for national outlets such as Men’s Health, SLAM, Inside Stuff, Tennis, USTA Magazine, etc. Conducted interviews with athletes and celebrities.
• Brainstormed, pitched and communicated with a variety of media contacts, editors and sources.As managing editor, led sports department at the Littleton Independent.
• Developed and wrote sports stories and features for the Denver Post and the Colorado Daily.