• Develop and execute marketing and communications strategies that amplify the brand, image and reputation of the world's biggest entertainment union.• Create the user interface for highly successful app, website and other interactive media. Collaborating with product managers and engineers to gather requirements, act as organizational lead for UI/UX. • Conceive and direct the creative design and implementation of video, email, app, website, social media and advertising content.• Produce engaging yet straightforward copy for high-profile advertising channels like websites, radio and print. • Create and implement original campaigns that advance the organization's critical efforts in TV, film, commercials and radio broadcasting.• Lead and manage all activities of the Digital Strategies team – with a special focus on team building, creative exploration, strategy, campaign design and execution.• Write, edit and produce a broad range of internal and external communications that promote key initiatives, activities and organizational goals.

• Launched groundbreaking mobile games platform infused with legal US gambling.• Created and led all strategic communications, advertising, video, marketing, public relations and social media campaigns.• Developed brand voice that connected with coveted Millennial demographic (which the gambling industry struggles to reach).• Oversaw complex messaging for public affairs, industry and consumer-facing efforts.• Created and implemented all user acquisition material, including advertising, email campaigns, app/site copy, social media content, etc.• Advised CEO and exec staff on speeches, tradeshow panels, presentations and investor meetings

• Grew site traffic from 0 to 4 million visitors per month by leveraging content strategy and analytics.• Created, developed and managed entire digital strategy and editorial operation.• Secured and maintained politically charged content partnerships with diverse American experts, including Mark Cuban, PETA, ACLU and NRA.• Prepared operating budget, approved expenditures and maximized ROI for marketing.• Worked closely with CEO and VP of advertising sales to maximize revenue streams.• Conceived and executed social media strategy, including successful Facebook campaigns.• Strategized and implemented content strategy for high-proifle organizations and executives.

• Led firm’s accounts with Warner Bros. Home Entertainment, Revver, CinemaNow and Eyespot. Advised top executives and CEOs on high-level communications.• Formulated client’s strategic communications plan based on: company’s overall business goals, shifting digital landscape, strengths of spokesperson, media needs, etc.• Built, developed and capitalized on relationships with top-tier media from The New York Times, Wall St. Journal, Variety, Reuters and AP—as well as influential blogs.• Sought out and attracted new business opportunities for Edelman Worldwide. Helped secure highly prestigious American Film Institute as client.• Managed staff that wrote and edited communications documents, executive and officer speeches, press releases and talking points.

• Developed and implemented SAG’s strategic communications plan, including media messaging and story placement. Worked in a politically charged, fast-changing atmosphere. • Maintained relationships with media outlets covering Screen Actors Guild.• Wrote, edited and approved communications documents, executive and officer speeches, press releases, talking points, advertising, brochures and other communications material.• Managing editor of Screen Actor magazine (100,000 circulation). Developed and oversaw all editorial content, art design, advertising and production. Supervised publication’s overall direction and editorial policies. Worked closely with Guild senior executives, department heads, elected officers and influential members to develop material that strengthened the Guild’s reputation and communications strategy.• Managed designers, photo editors and production staff. Hired and assigned freelance writers and photographers. Established deadlines with staff, freelancers and publisher.• Led creative team; devised innovative ideas and solutions for Guild marketing efforts.• Maintained a $300,000 magazine and advertising budget. Approved all editorial expenses and production costs. Oversaw all advertising revenue, which tripled since assuming editor’s role (fall 2005 vs. fall 2004).• Served as chief liaison between national communications department and regional offices in N.Y., Chicago, Miami, etc. Created and reviewed all branch e-communications, including 30-40 e-newsletters a year, Web postings and press releases. Worked directly with branch executives to maximize Guild’s communication and branding.• Edited and produced SAG’s Web site. Continuously created, reviewed, revised and approved content that appeared on portal.

• Head of content creation, editorial strategy, content production, writing, editing, editorial calendar -- and built and maintained stable of high-level writers.• Worked as a freelance writer for national outlets such as Men’s Health, SLAM, Inside Stuff, Tennis, USTA Magazine, etc. Conducted interviews with athletes and celebrities.• Brainstormed, pitched and communicated with a variety of media contacts, editors and sources.As managing editor, led sports department at the Littleton Independent.• Developed and wrote sports stories and features for the Denver Post and the Colorado Daily.