Currently navigating the consulting world as a Product Manager, I’m finding the sweet spot between the agility of growing businesses and the structured, goal-driven nature of corporate environments. Drawing on my background in creative consultancy, where strategy, marketing and graphic/web design played a pivotal role, I now collaborate closely with Data, Engineering, Business and Operations teams to drive digital transformation and deliver impactful solutions.At IKEA Digital Hub, now focused on the Energy sector (previously in Food), my role involves leading product teams to develop innovative digital products that extend beyond the company’s core business, while advocating for agile methodologies. With a focus on driving growth and expanding market reach, we aim to deliver seamless at-home experiences on ikea.com, with cost-consciousness, simplicity and continuous improvement at the core of our solutions. By improving customer experiences and streamlining internal operations, we ensure IKEA remains at the forefront of an ever-evolving industry landscape.