Key Responsibilities- Produced high-quality copy for landing pages, emails, social media, and other marketing channels- Developed and maintained a consistent brand voice across all written communications- Collaborated with marketing, design, and product teams to ensure cohesive messagingAs Brand Copywriter at Kraken, I was responsible for writing compelling copy with a human touch across a variety of platforms, including websites, email campaigns, and social media. I worked closely with internal teams to make sure the brand's messaging remained consistent, engaging, and on-target. My work focused on demystifying cryptocurrency and blockchain concepts, creating user-friendly content that resonated with both seasoned investors and crypto newcomers.

Key Responsibilities• Research and understand the Web3 audience's needs, preferences, and pain points• Develop well-written, compelling, and grammatically correct copy for various digital platforms• Incorporate relevant SEO best practices in content to improve overall visibility of the brandAs the Copywriter for Web3 & blockchain marketing agency, Blokhaus, I specialized in writing copy for tons of different projects. I enjoyed the challenge of working on a diverse range of work, including technical explainer documents, landing pages for social wallets, and contributing to projects showcasing NFT galleries at Art Basel. The cherry on the pie? Collaborating on the Webby Award-winning project, 'Performance in Code: Tezos at Art Basel,' which earned recognition in the Apps, dApps, and Software - Integrated Mobile Experience category.

Key Responsibilities• Develop user-centric content that enhances the brand's identity by taking into account user personas• Oversee data analysis to understand customer behavior, industry trends and competitor activities• Execute innovative, long-term social media marketing strategies that effectively position the brandAs the Founder of Honey Fresh Cosmetics, I have driven the company from conceptualisation to realization. A significant part of this project involves developing and implementing comprehensive marketing strategies across multiple channels, including website copy, SEO, social media and email. A key part of this project was building the website from scratch. This required an understanding of target audience, UX, product ownership, marketing, and customer experience, as well as creativity in crafting messages that drive engagement.

Key Responsibilities• Develop and refine messaging strategies, ensuring a cohesive brand voice across all channels• Compose on-brand, and functional in-store directional copy, enhancing the brand's identity• Craft engaging, empathetic, and on-brand email responses to address customer inquiriesIn my various roles at Dutch eyewear brand Ace & Tate, I combined my creative writing skills with a keen understanding of customer experience principles. As a copywriter, I contributed to diverse marketing campaigns, creating compelling in-store directional copy and online content. As a customer experience associate, I utilized my communication skills to deliver excellent customer service across various channels. This experience helped me better understand how branding, copywriting, and customer satisfaction intersect.