Michael Fryland Email & Phone Number

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Member of the global sales management team acting as the commercial liaison connecting global sales to R&D and product marketing. I am responsible for global commercial planning when it comes to pricing, product offers and profitability. I also perform dotted line management of regional sales directors and subsidiaries in North America, Europe, China and.

Stockholm, Sweden

• Responsible for all activities related to channel sales & marketing i.e. managing and coordinating all activities that drive sales in Profoto’s dealer channel. Through a dotted line to a team of Country Managers.
• Execute commercial calendar together Product Marketing
• Ensure high quality of online communication and execution in the channel
• Ensure that local marketing budgets are primarily invested in a digital presence.
• Develop and implement Profoto’s instore / shop-in-shop concept.
• Run & develop Profoto’s program for dealer sales- & product training.

Stockholm, Sweden

Through a team of Area Managers I was responsible for Profoto sales & marketing activities through key exclusive distributors. In 2018 sales through distributors equal to 30% of global turnover. Key Markets being:ChinaSpain/PortugalIndiaSouth East AsiaNetherlands/BelgiumAustralia & New ZealandSouth KoreaRussiaGCC RegionItalyCES RegionThrough my years in.

Stockholm, Sweden

As a part of the transition moving from Area Manager to International Sales Manager I held a temporary position heading the Sales & Operations Team while still keeping my role as Area Manager.

Stockholm, Sweden

• During the 7 years holding this position I gained direct experience in managing sales and marketing activities in the following countries:Russia, China, South Korea, Hong Kong, Taiwan, India, Australia, New Zealand.
• Contract negotiation and signature with the right partners
• On-site staff identification and development
• Product- and sales training on Profoto products
• Sales budget and follow up on actual sales
• Stock and local price control

Stockholm, Sweden

In this position I had the overall responsibility for operation & management of 3 BoConcept stores and a distribution center in the greater Stockholm area. Full responsibility for profit & loss, with the focus on optimizing sales by all means. Getting the right people on-board and making them stay is the starting point of any success also in retail. Hence.

Denmark

I was responsible for operation & management of the biggest BoConcept store in Denmark. (Ishøj Store) I was also the responsible for all planning including recruitments prior to the grand opening in February 2007. Achieved Results:I managed to put together a very good team and in the first 6 months we took the lead as the #1 store in Denmark.

Copenhagen Area, Denmark

I was responsible for establishment of a customer service center. This included recruitment & training of personnel. Task also included general control and forming of procedures for all logistic and IT procedures in the company.Achieved ResultsI build a system that took customer service tasks away from sales staff in order to let them focus on sales only.

Copenhagen Area, Denmark

I was responsible for operation & management of the biggest BoConcept store in Denmark.

Copenhagen Area, Denmark

Retail Furniture Sales (Became the #1 sales associate in Denmark in 2005 in DKK value)

Bayonne, New Jersey

While working in Berlin the HQ offered me a temporary position in the American HQ in Bayonne. My main responsibilities were store support to BoConcept stores in all the bigger cities on the US East Cost. This included training of personnel, planning of deliveries and other logistic related tasks. Before departing I was offered a permanent position. But I.

Berlin Area, Germany

Retail Sales

Olgod/Herning, Denmark

I was responsible for customer Service Support and sales back-up to retail stores and agents in Denmark, Ireland, Finland & Russia. I also participated in the International Furniture Fair in Cologne twice.

Novare/Va Mentor Program 2017

Master Of Business Administration (M.B.A.), Probana Business School - Mini Mba

The Mini MBA education is based on e-learning combined with six exclusive training days a plus a final exam. It focuses on the key topics.

Programme, Strategic Marketing

Certificate, Asian Business Studies

The certificate focussed on: Strategic Management, Strategic Marketing, Political Economy all with an Asian Perspective in order to.

International Marketing Economist Programme

All courses taught in English and with all examinations in English. Focussed on sales, marketing and economics.

High School Exam, Business