- Brand Management & Business Development- Responsible for the development of each of the brands, their management and commercial direction in the North American market.- Implement product development, marketing, buying and sales strategies based on market research and internal reporting.- Constantly monitor what is being done with competitors, follow industry trends, study market developments and guide members of the external sales team.- Ensure sales growth to meet annual and seasonal objectives.- In collaboration with the operations team as well as external sales teams, liaise with customers ensuring that orders are processed and tracked efficiently.- Offer product suggestions and improvements to suppliers to increase customer satisfaction and retention.- Plan and develop sales tools for presentation, analysis and follow-up.- Take part in events such as client presentations and exhibitions, as well as organize photo shoots.

- Business development - Promote and market news content to traditional and online/digital media outlets including all tiers of news organizations, online news portals, and industry-specific media.- Build solid, trusted relationships with content partners and to identify cost-effective delivery channels to maximize distribution and footprint of news content globally.- Project management - Direct the development of newsfeed setup from content marketing to completion of distribution setup, with the support from internal development teams. - Produce and manage goals, schedules and milestones of newsfeed projects. - Monitor and manage existing newsfeeds and to provide support on feed maintenance tasks and projects. - Respond to daily production priorities and support sales and operation team on client requests/questions that are critical and time sensitive; crisis management.- Work in conjunction with the product development team to create and support vehicles and systems which allow efficient and effective delivery of content via a broad range of channels, including websites, mobile devices, streaming, downloaded media, newsletters, etc.- Assist in identifying issues in our current processes and establish solutions utilizing available software applications and explore other options to promote more efficient workflows.- Maintain and prepare appropriate content license agreements for content partners; work with corporate legal counsels to execute legal agreements.- Work with internal senior management team on product planning and marketing.

- Expand GlobeNewswire’s North American (US, Canada) distribution network for press releases with online placements on general, financial and trade websites and though social media and mobile app channels- Responsible for target identification based on market / industry / competitor research and agreed partner evaluation metrics- Accountable for managing partner pipeline, commercial negotiations and end-to-end technical integration and delivery- Work closely with Corporate Solutions product and capability owners to build a publishing platform and analytics dashboard that supports the Nasdaq OMX product proposition and differentiation- Help sales and service assess our coverage vis-a-vis competitors and our goals- Participate in media outreach programs to promote GlobeNewswire brand and content to journalists and the general public

- Develop, manage and improve Métier Plus' global marketing and communication strategy.- Manage all stages related to the planning, elaboration, deployment and evaluation of promotional and advertising programs of the business.- Plan and manage the annual budget and ensure that it is consistent throughout the year.- Deploy and monitor regular marketing email campaigns.- Optimize media tactics and budget to increase ROI.- Evaluate the effectiveness of campaigns in order to inform future campaigns- Manage business brand image and notoriety across all media platforms and during promotional events. - Put together press releases to promote special activations and events.- Manage, update and suggest improvements to the current website structure.- Work with the advertising agency and internal recruiting teams to develop media strategies and campaigns in order to constantly increase the company’s candidate data base and acquire new business.

Develop and present media recommendations.Develop a detailed comprehension of the client's industry.Identify target audiences and analyze their characteristics, behaviour and media habits.Analyze media plans via media data bases (PMB, Nadbank, BBM, etc).Develop original and creative campaigns in synergy with the brand strategies developed by the agency. Work with the creative agency team, clients and PR firm to develop media strategies and campaigns.Coordinate different projects and ensure deadline compliance.Evaluate the effectiveness of campaigns in order to inform future campaignsEnsure excellent client communication.

Develop media recommendations for a diverse portfolio of clients.Analyze different medias based on specific targets and markets.Determine the most efficient budget allocation per media as well as planning parameters allowing to maximize campaign efficiency.Research and optimize media recommendations by using the appropriate media tools. Develop and negotiate barter agreements with media partners for non-profit organizations. Participate in the competitive analysis.Maintain regular contact with clients.Ensure regular monitoring of invoicing and clients' budgets.

Negotiate and purchase media space and time mainly for TV, radio, online and outdoor.Research, filter, analyze media opportunities and make recommendations.Negotiate creative media opportunities and ensure successful execution with the marketing team.Prepare media buy summaries. Send creative artwork/scripts and prepare traffic instructions to media partners.Monitor competitive activities very closely and ensure consistent updates are provided for all stakeholders at LASIK MD.Provide material delivery timelines for marketing team and assist in quality control of ads in each market.Work closely with accounting on invoice inquiries.

Develop new revenue streams from unassigned accounts by prospecting new local businesses opportunities.Obtain meetings with new and established clients through prospecting and cold calling.Prepare professional out-of-home media proposals.Negotiate contracts and close business.Service, maintain and grow an established list of accounts.Provide on-going information and support to ensure optimal client service.Meet and exceed monthly revenue sales targets.Enhance value to clients and create new revenue generating ideas.Manage receivables and collections.

Establish and maintain relationships with active and potential clients.Identify and analyze customer’s needs to effectively offer attractive solutions.Deliver persuasive sales pitches to drive overall active growth in your territory.Prospect daily, achieving and exceeding you minimum targets for new leads.Looking for opportunities for action sports fashion workshops and tradeshows.Meeting and exceeding established territory sales objectives.