Manages social media accounts for Law division to promote legal community globally.* Growth of Top Attorneys Instagram account reached 10,000 followers after first year.* Develops colloborative opportunities including paid sponsorships and partners for webinars and reels* Launched monthly and annual awards in 2022 to increase engagement

Offers yoga/wellness and aqua aerobics group classes at New York Sports Club, Smithtown Adult Education and various community groups.

Provided editorial support for the only lifestyle magazine for seniors over 65 on Long Island.

Provided digital and print marketing account services and vendor support to clients.

Advocating spa services and advanced medical modalities with marketing, special events/programs and care coordination to help clients experience the deepest level of health and well-being.

Retail sales, club membership ships, focused on the customer experience, driving loyalty and positive word of mouth recommendations.

Member of global Digital Marketing team of 50 marketers. Targeted medical and other vertical markets, developing marketing / communications content to generate leads. >Implemented internal communications to inform sales and business units of operations updates; maintained internal web portal for NA, EMEA and APAC sales team in 5 languages.>Drove leads and organic growth by developing content (videos, white papers, data sheets) for microsite using data analytics and key word research tool to analyze competitors and target customer segments with clear value propositions, focusing on conversion. Strengthened SEO/SEM to increase relevant traffic, using Wordpress CMS platform.>Developed digital marketing tactics (email campaigns, banner ads, Google PPC ads) and maximized key words to drive relevant traffic to website and capture leads.>Orchestrated rebranding of 9 acquired companies into Arrow by leading multi-functional team to revise 200+ branded materials and signage in compliance with corporate brand guidelines within 6 months, achieving #1 industry ranking in Gartner Magic Quadrant.>Implemented weekly internal communications to apprise sales team and business unit of changes.>Produced digital / video / print / press releases and other collateral, providing research, copywriting and project management for global end-of-life product discontinuance program.> Secured positive media coverage in Recycling Today, positioning Arrow as thought leader in electronics remarketing space by coordinating media interviews with business leads, preparing Q&A, editing copy and promoting published case study. Read here: http://www.recyclingtoday.com/article/rt0614-arrow-electronics>Managed voice of the customer satisfaction surveys to identify quality and operational improvement areas to retain customers and grow business. Increased customer satisfaction index (CSI) to 79 from 67 in 1 year after survey analysis found relevant data-driven improvement opportunities.

Developed and implemented marketing projects as a contracted position for Arrow Electronics, supporting electronic components services group and IT asset disposition solutions group.

Promoted organization news, annual trade show and other events, and accomplishments via Constant Contact email campaigns, website CMS and press releases.

Drove B-to-B marketing strategies for technology solutions provider: developed e-mail campaigns, supplier-funded direct mail, presentations and planned events, including physicians conference at Stony Brook University, to promote value-added reseller of Cisco unified communications and NetApp data security and storage solutions targeted to medical practices and school districts on Long Island.

Managed accounts (Quest Diagnostics, Cjeka Search) in healthcare and other markets, providing copy-writing, media relations, collateral development and strategic planning.> Produced bi-monthly newsletter (targeting physicians) and educational articles featuring health topics such as breast cancer (targeting health plans) to promote Quest Diagnostics laboratory testing advances. Completed research for supporting data, copy-writing, editing, publishing and distribution was completed within deadlines.

Led communications planning, public relations, speaking engagements, PR / Ad agency management, media buys, advertising, graphic design, directory production, sales presentations, sponsorships and event planning, marketing collateral creation, among other areas critical to business success. Advocated the adoption of integrated marketing communications strategies to ensure consistent messaging across all marketing materials for both internal / external audiences. Elevated company brand identity, advanced the organizational value proposition, and communicated the mission to key targets. > Oversaw creative direction of an award-winning ad campaign, targeted to most profitable customer segment to ensure customer retention; collaborated with ad agency, managed media planning/budget. Campaign was honored with a BOLI award.> Achieved brand image and awareness levels at 80% over 3 years for print and radio ad campaign by orchestrating event planning and PR. Coordinated media buys and Newsday FutureCorps sponsorship.> Served on committees, including a research initiative to implement Healthwise Knowledgebase website resource educate and establish member loyalty.> Formed analysis as committee Chair to improve website functionality that drove traffic to the site and reduced costly in-bound call volume. > Developed co-marketing programs and events with other industry and community groups, including first Six Sigma conference in U.S. hosted by a healthcare organization. > Managed and wrote internal email campaign featuring personalized "Message from the President"; distributed to all employees biweekly. Tactic cited in book "Cut to the Chase" by Stuart Levine.> Oversaw development of corporate brand guidelines to ensure consistency and cohesiveness in image.

Produced employee newsletter; developed corporate collateral; devised crisis management strategies and PR for product launches and high-level events to position global organization headquartered in Japan with strong U.S. presence (ranked 5th in telecommunications) and ensure brand integrity.