I lead workshop facilitations for Punchy, a consulting and training firm that helps B2B tech companieswin on positioning and messaging.

I help startups shape compelling product stories that click in the minds of buyers.Conversation Intelligence | Generative AI | Customer Service Automation | AI Chatbots | Performance Intelligence | Revenue Intelligence | Marketing Intelligence

Built an advocacy program consisting of customer advocates that represented 30% of total ARR, identifying high-value customer stories and enabling our entire organization from executives to our sellers.Built the core value framework of our business value, which leveraged customer validation points from case studies to shape the key ways customers derived value from the product.Launched our core solutions pages, business value framework, and differentiation pillars.Represented the brand as spokesperson across high visibility interviews including Microsoft for Startups segment, CCW webinars, in-person events and numerous customer panels.Produced 9 case studies, 4 testimonial videos, 3 customer webinars with 170+ registrations, grew G2 Crowd traffic by 300%.Influenced 24% of ARR with an effective reference program.Ran win-loss program, collecting findings around the buying experience & buying decision to better understand our sweet spot, identify market gaps, and sharpen ICP.

Built the marketing motion with a team of three. Accelerated demand-generation efforts that 3X’d pipeline and grew ARR by 5X in just two years, landing Observe.AI in the top 5% of fastest-growing SaaS companies in 2020 and recognitions by Forbes, Gartner, and The Information.

Customer Research Certified | Masters gives away the most systematic approach to creating deep connections with your customers, implementing insights that drive revenue, becoming a strategic growth engine, and implementing tangible, company-wide change.

Spearheaded rebranding and repositioning efforts for B2B ad tech startup, contributing to HYP3R’s highest earning quarter ($1.5M) and bolstering efforts to sign clients including Caesars Entertainment and Norwegian Cruise Lines.

Wrote grant proposals and managed local Bay Area partnerships for outdoor education nonprofit, raising $100K from organizations including the Wells Fargo Foundation, REI Co-Op and The North Face Explore Fund.Pioneered the storytelling team, working with correspondents across our five locations nationwide to source and publish compelling social content, leading social media strategy development and execution resulting in 80% growth of following on Facebook and 30% on Twitter.

Launched the 'Sustainable Coog Series', which aimed to recognize UH community members who have made significant contributions to sustainability.

Contributed to social media strategy development and the creation of the social media playbook.

Prepared materials for exhibitions and trade shows, including the Offshore Technology Conference.

Led tours of Johnson Space Center to groups of 100+ guests in both English and Spanish, educating guests on the Historical Mission Control Center, Astronaut Training Facility, Shuttle Avionics & Integration Laboratory and the Neutral Buoyancy Laboratory.