Meghan Gess Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

Main responsibilities:- Event Planning + Execution: Plan, coordinate, and execute our portfolio of events, including everything from building the experience to achieving all revenue and profitability goals.- Team Leadership: Help lead and mentor a team of sales, marketing, and event professionals, fostering a collaborative and results-driven work environment.- Develop + Implement Marketing Strategy: Create and execute a comprehensive marketing strategy to drive brand awareness, engagement, and sponsor and exhibitor sales for our events and publications.- Brand Ambassador: Ensure the company’s and individual product brand images and messaging remain consistent and aligned with mission and values. - Partnership + Collaborations: Identify, pursue, and maintain strategic partnerships that will expand the company’s reach and impact, minimize expenditures, and create collaborative alliances.- Budget Management: Oversee the budget for events, marketing, and travel + entertainment, ensuring resources are allocated effectively and goals are achieved.- Data Analysis: Use data and analytics to measure the effectiveness of our campaigns, making data-driven decisions to optimize performance and help fil the sales pipelines for tickets, exhibitor, and sponsor sales.

Responsible for market activation management and enabling the marketing department to continue expanding reach within the youth sports space, creating a brand around the GameChanger name. - Creation and implementation of activation marketing strategy- Enable business development and strategic partnerships to increase revenue and brand presence- Process, project management and prioritization- Event marketing - Lead generation- B2B and B2C campaigns - Sponsorship activation

Bloomington, Mn

Responsible for the vision, strategy and execution of QBP & consumer brand events portfolio: tradeshows, conferences, webinars, races, sponsorships and consumer demos- Partner closely with business leadership to ensure strategic cross-functional planning, alignment on event goals, communication & project management- Define KPIs, event metrics and benchmarks for defining ROI, campaign success and strategies for improvement- Event operations and logistics management- Business development through partnership marketing and sponsorships- Management of global marketing and multi-channel promotion campaigns- Multi-million-dollar budget management- Technology stack owner: CRM, marketing automation, Cvent, Workfront- 3rd party venue and vendor sourcing, contracts and BEOs - Risk management, safety and compliance- Demo & fleet management for proprietary brand activation in-field

Bloomington, Mn

The QBP Events Department executes industry leading events that effectively and efficiently support QBP goals, consumer brands & distribution sales and customer needs. As the Events Project Manager III I was responsible for leading department projects:- Establishing project goals and crucial timelines in collaboration with stakeholders- Develop project plans, determine project teams and make task assignments- Monitor timelines and task completion of team members - Identify and resolve barriers to planning process- Ensure project deliverables are met, on time, on budget and within scope- Develop and maintain reports to improve department efficiency, productivity and accuracy- Manage department technology (Workfront, Microsoft Suite, etc). and tools: establish best practices, training and support- Establish and lead effective project meetings- Provide regular project updates to stakeholders- Collaborate and communicate with other project teams to ensure alignment and efficiency

Chanhassen, Mn

Sponsorship sales, strategic partnerships- integrated program proposal writing and editingContract & account management and executionCustomer service & vendor relationsEvent management & coordination- production, shipping, facilities/venue planning, marketingSponsorship marketing & brand integration stategies- advertising, social media integration, etc.Recap reporting and event summariesBudget management- budget planning, tracking, analysis and reportingCommunity outreach & engagementSupervisor of regional & local event staffAsset sourcing and productionWarehouse management- supply inventory, shipping & receiving

Managed event expos and races with various responsibilities including: athlete check-in, medical services, course setup and strike, signage placement and aid stations Management of triathlon series Pros: registration, housing, standings, points and purse prizesMaintained relationships and logistics with national sponsors, local vendors, and charity partners. Procurement of race materials: shirts, medals, race bibs, wristbands, awards, etc.Race material shipping and receiving, storage and inventory

Office ManagementDirector of Major Events- Homecoming, Auggie Awards, game management, banquets, fundraising events, otherAssistant to Athletic DirectorAssistant Budget Manager for Athletic Department- procurement, expense reports, budget planning Maintain confidential staff files, assist with hiring & on-boarding, various HR functionsA-Club Administration (Athletic alumni association)- fundraising efforts, bank deposits and trackingLiaison with marketing for athletics- department marketing materials, signage, brochures, websiteAthletic Facilities- planning, scheduling and capital improvements

Certificate, Sports Management

Bachelor Of Arts - Ba, Psychology

Education record

Activities and Societies: Varsity Women's Soccer Team

Education record

Activities and Societies: Soccer, Hockey, Debate, Intramurals