Maria G. Gutic Email & Phone Number

Los Angeles Metropolitan Area

Huntington Beach, California, United States

-Developed and executed highly successful digital advertising campaigns for key clients through creative briefs, influencer strategy, personas, consumer research, and data analysis – Comcast, DoorDash, Chick-Fil-A, Site-One, and Telemundo.-Lead strategy for multicultural campaigns with innovative social propositions, identities, influencers, channels, and content recommendations.-Craft in-culture POVs with thought starters for media, messaging, and language strategies, driving engagement of new verticals and brand awareness.-Assist in four new business RFPs and act as lead strategist in new pitches – Anheuser-Busch, SOCCD-Win two New Business Pitches with 30+ agencies in consideration, bringing in over $600k in revenue for 2023 – Dr.Pepper/Peñafiel, SOCCCD

Huntington Beach, California, United States

-Assisted in developing strategies by analyzing client data and trends for five different accounts– Doordash, Comcast, Got Milk? and Chick-Fil-A-Presented a deep dive Hispanic Immersion to best equip 60+ Chick-Fil-A marketing employees on creating culturally attuned Hispanic initiatives.-Managing strategy operations, e.g. project management, and freelancer timesheets, as a reliable point of contact across agencies, and cross-functional teams. -Acquired/strengthened relationships with market research partners – Pollfish, Mintel, MRI Simmons – by conducting extensive competitive audits.

-Lead client communications, team meetings and marketing project for the CJC Advertising Department's Media Sales Certificate -Conducting interviews with Media Executives to garner sponsorship opportunities-Part of the Senior Leadership Team at The Agency

-Conducted Social Audit for client's online PC gaming presence.-Determined strategy that went live on a Fortune 100 company's social -Create copy and conduct community management for Volta Wireless.-Conduct research, create content calendars, and develop strategic communications.-Collaborate with teams in creating campaign goals, strategies, and tactics.

-Assisted in developing organization's LinkedIn presence-Produced content for monthly newsletter -Created informative, engaging and entertaining content that promoted the Hispanic culture on campus

Gainesville, Florida Area

-Assisted in developing the group's online presence including social media accounts (Instagram, Twitter) and website-Created marketing content for first studio album: SPECTRUM -Maintained external communications and managing email correspondence with community partners-Assisted the group's re-branding efforts-Crafted a revived public image for the group based on a standardized brand identity and social media campaigns

Miami/Fort Lauderdale Area

-Wrote press releases, media alerts, fact sheets, and e-mailed pitches to media -Created wrap reports with calculated circulation, impressions, and ad equivalencies -Created media lists using Cision-Brainstormed unique client pitch angles-Assisted in events as well as being in charge of the RSVP list and check-ins