Michael Krall Email & Phone Number

Birmingham, AL, US

Hired to lead the content department because of my reputation as an experienced manager who leads with clarity and emotional intelligence. Duties include managing and scheduling on-air hosts, overseeing the radio broadcast schedule and cooperatively working with Chief Content Officer. Collaborate with station operations, traffic, news, membership, and.

Roanoke, Virginia, United States

Oversaw spring 2024 on-air fundraising campaign, exceeding revenue goal by 12 percent and realizing a 70 percent increase in new members from previous two spring drives. Co-presented a pre-drive workshop, analyzing previous on-air fundraisers and delivering feedback to on-air staff. Eight-day drive included crafting and updating all messaging, host.

Birmingham, Alabama

• Managed, directed, and refined the station’s public service though program selection, scheduling, evaluation, and effective promotion. Under my leadership, WBHM was the #1 news station in morning drive and reached.
• Supervised six on-air hosts. In FY 21 and 22, conducted a total of 99 airchecks with hosts and reporters. Established on- air policies and procedures through development of a host training manual and sound stylebook.
• Integrated “stationality” 24/7. Crafted a live, on-air sound during automated hours on weekdays and weekends.
• Cultivated meaningful interactions with listeners with 26 installments of “Program Notes”. These newsletters consistently saw more than a 50 percent open rate.
• Aligned branded content across digital, operations, and membership channels to ensure a consistent user experience.
• Saved more than $55,000 by negotiating reductions in program fees during recent fiscal deficit.

Peoria, Illinois

• Successfully instituted listener focused approach to all aspects of the station including program selection, scheduling, airchecking, promotion, and analyzing audience data. As a result, weekly cumulative audience.
• Improved on-air sound, maximized staff and student talent, and saved resources by cooperatively working with engineering department and ensuring completion of critical upgrades of equipment and operations.
• Skillfully presented and programmed 15 hours of appealing classical music per week.
• Supervised, evaluated, and scheduled on-air and student staff. Optimized scheduling for both station and talent.
• Collaborated with development/membership to coordinate, oversee, and analyze pledge drives.

Memphis, Tennessee

• Hosted and programmed up to 25 hours per week of engaging classical music in all dayparts.
• Strengthened ties with record labels, significantly expanding the range and depth of music library.
• Interviewed local and national artists producing both live and edited content.
• Partnered with middle school, bringing world-class classical musicians for concerts and discussions.
• Substitute host for Morning Edition and All Things Considered.

Salisbury, Maryland

• Hosted All Things Considered. Presented local news, underwriting, promotion, weather, and classical music.
• Hosted on-air fundraising and Morning Edition as needed.
• Trained volunteers in all aspects of on-air announcing and station operations.
• Performed as Foley artist for live radio dramas.