I was promoted to lead US SEM, Paid Digital, and Affiliates marketing channels for Amazon Grocery (Fresh and Whole Foods Online) as well as lead global CX products centered on customer education. I constantly A/B test content and strategy for each channel in order to maximize the marketing budget I own. Additionally, I lead product teams to identify opportunities and build technical solutions by way of reporting, attribution, UX improvements, and scalable marketing tools. During COVID, I represented marketing in an agile, cross-functional team created to respond to rapidly changing customer demands. We worked quickly and efficiently to create marketing, UX, product, and operational solutions with tight launch windows and quick turnarounds. My team was directly accountable to the highest levels of Amazon leadership during this time and consistently delivered products that drove business growth. I currently mentor marketing managers on partner teams.

I led our Owned & Operated marketing channel, promotional budget, and multiple CX products in a startup environment with Amazon's US grocery businesses. I grew our business by optimizing our sitemap, UX, and creating and executing event marketing strategies. In my spare time, I led UX and design tech task forces to build tools for our merchandisers to use, increasing the efficiency and speed for our marketing teams.

I was promoted to lead multiple Home & Furniture categories, developing and executing comprehensive business strategies for children’s and home furniture. I continued to fuel the growth of the organization by serving as subject matter expert for various focuses including Catalog Quality, Events Marketing, Virtual Bundling, and Package Design. I planned, drove, and led the execution of a successful virtual bundle product launch for our retail category, legitimizing bundling as a viable and effective driver of our business.

I owned the full P&L of multiple furniture brands while driving top line and bottom line improvements to the business, by developing brand strategies, executing marketing campaigns, planning merchandising, and launching new product lines. In the process, I took the initiative to organize learnings and create scalable processes and SOPs for tasks like content management and product imaging, which are still used among the team.

Orlando City Soccer Club:I was selected to lead a diverse team of Full Sail University students in developing a fan engagement membership program for Orlando City Soccer Club, with the objective of adding revenue streams and directly increasing merchandise and ticket sales. We used extensive market research and data collection to develop a comprehensive, targeted product launch plan. Upon completion of the plan, we successfully pitched to industry leaders and gained valuable professional experience.World Wrestling Entertainment, Inc. (WWE):I partnered with three other students and recent graduates to participate in an app-building competition for the WWE. The goal was to increase engagement and revenue generation before, during, and after live events. We created a full mock-up of the finished product and pitched it to a team of WWE executives. Elements of our app are currently being incorporated into the official WWE mobile application.2015 Florida Film Festival:I led a team of students in the creation of a strategic marketing and event plan for the 2015 Florida Film Festival Awards Bash. We successfully completed and pitched our plan to the marketing director for the Enzian Theater. Our digital marketing plan directly led to the achievement of various goals including increased ticket sales, social media engagement, attendance among millenials, and consumer satisfaction.

I self-funded a business in which I owned and operated vending machines. I grew the business from the ground up by building relationships with clients and developing my brand. I created cost-cutting solutions for every aspect of my business in order to increase profits, as well as executed various marketing campaigns to gain new clients, resulting in a 12x increase in clients and a 874% increase in weekly revenue in 2.5 years from 2011 to 2013. I sold the business to a regional vending company in order to fund my University degree.