Creative Director for London Innovation Studio overseeing creative product across Mixed Reality, XR, Metaverse and Emerging Technologies. Working with external brands from FMCG, Retail and Enterprise.

Instructor of Become an AR/VR Designer Course.

Future Retail Lab Creative Director at FarfetchCreative Director - Beats by Dre at Social ChainCreative Director - Samsung at Smyle AgencyWe created a virtual event for Samsung that coincided with the IFA electronics show in Berlin. It wasn't a typical press conference like the company's two Unpacked events held over the previous month. Instead, we used Epic's Unreal Engine for games to build a virtual, 3D tour experience -- a sort of choose-your-own adventure digital demo -- for the media and its partners. Creative Director - Wonderland AgencyWorking as a digital and strategy consultant, we turned around an immersive online launch event for Rita Ora’s latest single. Concepted and delivered in only three weeks and on a tiny budget we created a fantastical world featuring a UFO and a room of breakable eggs for super fans and press.

Areas of specialism:Social content Story focused hero filmsInfluencer campaignsAR / VR and MRImmersive experiencesBrought in to the 80-year-old global IPG agency as a new type of Creative Director, leading to the establishment of an internal innovation team called Genuine X with a remit for content and technology.Most notably we worked closely with Scania to help them attract a new audience of Silicon Valley engineers to Sweden with an on-going anthology of near-future fiction designed to imagine how technology can be a force for good.As a nimble, London-based team we are brought in to boost projects for existing clients, providing new thinking to many of our global brands including EY, Ericsson, Miller Coors, Target, Subway, Samsung and many more besides.

Key Achievements:A significant shift in the creative product (measurable: client survey, results: campaign KPIs)Development of agency vision, VI and tone of voice.Creation of creative principles: Internal and C-level client facing.Awards for every account.Team: long-term retention of creative team and recruitment of new talent.New business: Multiple pitch successes against industry heavyweights.Accounts won: Allianz, Hendricks, Hyundai, Disney, Grosvenor Casinos, Tyrells, Vitality, Scotts.Introduction of prototyping for idea sell in and pitch theatre.Agency product: Gravity beta and labs.External talks: Social Media Week & D&AD, various smaller marketing events.Very high buy-in of ideas. many of which are not safe ideas.Delivery of big, brave concepts that stretched the agency out of its comfort zone.

Design and art direction for mobile, social, responsive sites and apps.

Design and art direction for mobile, social, responsive sites and apps.

Global, Digital Lead on Imagination's longest serving and largest account: Ford Motor Company, including Lincoln; Creative Director on Jaguar Land RoverPart of a small team developing and progressing the account to expand beyond 'cars on carpets' to social media, pre-launch, online content and sector-leading levels of interactivity and personalisation for events.Key areas of responsibility:Experiential- large scale, innovative, interactive LED walls- Immersive rides, augmented reality and tech-driven experiences- Sensory installations featuring sound and visuals to create heightened moodsFilm-Story-telling/narratives-Cinematography and direction-Small scale, quick, idea-led social content-Experience content from events.-Full CGI filmsInteractive-Kinect integration-UI/UX rationalisation of interfaces-Mobile and iPad apps-RFID-led personalization of interactivesSocial-Facebook, Twitter, Foursquare integration into events-Pre-campaigns promoting attendance and participation-Personalisation and content generation.

Deputy Creative Director and creative lead on Syzygy's two biggest clients, Mazda and HSBC.On Mazda I work closely with the lead agency JWT, splitting my time between the UK and Dusseldorf. I have been responsible for helping a very traditional Japanese brand move from Flash microsites and standard banner campaigns towards social and rich media executions with a view to long term brand building .For HSBC, I have developed rich, engaging online campaigns that are unusual and ground breaking for this sector. We delivered a papervision and CGI centred microsite that was both informative and visually striking as well as editable and localisable into Arabic languages. We also produced a banner campaign that used specially developed techniques to scan the host web page and deliver messaging that was relevant to the user.I am also responsible for the overall creative output on a day-to-day basis and driving up the general creativity of the agency which from a recent client survey has improved immeasurably over the last year. My initial remit alongside the previous Exec CD was to make the agency award-winning within two years. We have achieved that within one.

Comms-focused Art Director working mainly across below the line and through the line advertising solutions.Rich media banner campaigns; full flash websites including video and 3D; MMS, Bluetooth and emerging technology marketing campaigns; mobile sites; email campaigns, user-generated content sites, Flash games, viral campaigns.

Art Director working mainly across below the line and through the line advertising solutions:Rich media banner campaigns; full flash websites including video and 3D; MMS, Bluetooth and emerging technology marketing campaigns; mobile sites; email campaigns, user-generated content sites, Flash games, viral campaigns.

Design, art direction, animation, web building, video production for clients: Porsche, Renault, Peugeot, Cadbury, Flybe, Staples, John Lewis, Post Office, Littlewoods, Transport for London, Marbles, Arts Council.

Working for Rufus Leonard, Arc Worldwide (D'arcy), Digital Outlook, BBC, Channel 4, Instrumental media, Victoria Real and own clients.

Design and production of broadcast titles for all terestrial networks plus many digital and cable channels. Including award nominated branding for The Discovery Channel.