Marzena Grecki Email & Phone Number

Detroit, MI, US

Detroit, MI

As the performance-driven marketing lead for Chevrolet.com and CRM, I enhance customer engagement and conversion rates through data analytics and innovative strategies. I optimize the online customer journey, driving growth in lead generation and sales. My efforts foster brand loyalty consistently delivering measurable results and reinforcing Chevrolet’s.

Detroit, MI

Scoped, defined, and managed strategic initiatives, and defined actionable plans with appropriate resourcing. This led to the successful implementation of global assets package studios in Detroit and Bangkok, enhancing market speed, scale economy, and production efficiencies. Strengthened collaboration across the US and 10+ global markets drove asset.

Detroit, Michigan, United States

Established and managed program operations, set up structures, and created project templates. These efforts were instrumental in leading the Chevrolet Find New Roads rebrand roll-out across 10+ global markets, ensuring consistent guidelines and governance. Furthermore, I developed and facilitated the roll-out strategy of Chevrolet.com’s new platform in.

Detroit, MI

Led the strategy, crafted the GTM plan, and supervised the execution for the introduction of Chevrolet's SUV entry into both the US and global markets. Served as go - to liaison with cross-functional teams. Through these comprehensive efforts, I successfully established our brand's presence in the SUV segment, while also captivating new audiences and.

Brighton, MI

As a seasonal alpine ski instructor specializing in working with children, I bring passion, patience, and expertise to the slopes. With a focus on creating a fun and safe learning environment, I help young skiers build confidence and master fundamental skiing skills. My approach combines playful techniques with structured lessons, ensuring each child.

Detroit, MI

Managed Chevrolet small car campaigns in North America, strategically targeting first-time buyers and significantly boosting sales growth. I spearheaded the strategy, GTM plan, cross-channel activation, and product launch for the Chevrolet Volt, trailblazing in the hybrid-electric vehicles category.Additionally, I collaborated with creative producers on.

Warren, MI

Leading the consumer campaign for Dow Chemical’s Powerhouse Solar Shingles product rollout and overseeing the brand transformation of DirectBuy.com to enhance engagement and boost membership sign-ups are significant accomplishments. These initiatives not only demonstrate strong leadership and strategic planning skills, but also highlight the flexibility.

Chicago, IL

Launched the first Proton Center in Illinois, an advanced cancer treatment facility and the 9th in the US, providing cutting-edge services to patients. Managed the brand merger with Delnor Hospital and communication for Central DuPage Hospital.Central DuPage Hospital.

Chicago, IL

Passionate and enthusiastic about organizational excellence and attention to detail, managed the global launch of Wrigley's “5” gum across Europe, North America, and Asia, and launched the rebrand of The Art Institute of Chicago's Modern Wing.

Chicago, IL

Led the strategy, creative development, and production for the highly awarded cross-channel campaign "Canadian Club Damn Right Your Dad Drank It," reversing sales decline.Beam Brands

Chicago, IL

Conducted ethnographic research to drive strategy and creative for Novartis' new schizophrenia treatment launch and developed and launch Bayer Animal's K9 Advantix new products.

Chicago, IL

Implemented fast-paced and operationally-focused retail initiatives and promotional events across 30 newly established bank branches in Illinois and Michigan.

Metro Detroit, Michigan, United States

Marx Layne Marketing & Public Relationship

Metro Detroit, Michigan, United States

Detroit, Michigan, United States

Stanford Lead Professional Certificate

Ba, Psychology, Communications