Michael Halston Email & Phone Number

St. Charles, IL, US

• Vice President, Marketing Technologies – September 2023-presentI am responsible for the continuous development and improvement of Medium Giant’s marketing and advertising technology stack, ensuring that we have access.
• I oversee platforms, tools, vendors/partners, SAAS/hosted/hybrid MarTech solutions for agency use in services delivery. In collaboration with corporate IT leadership on systems, processes, planning, data security, and.
• Serve as strategic product, technology and business lead for Distribion, Medium Giant’s proprietary through channel-marketing platform. Responsible for daily operations, software development, resource planning and to.
• I am responsible for Medium Giant’s marketing technology stack; platforms, tools, vendors/partners and solutions for agency use in services delivery.
• Provide business leadership and lead strategic planning for custom proprietary platforms and solutions, including product roadmap(s) for development and sales/marketing.Consultant – March–August, 2022
• Project based initiatives related to marketing services, strategy and technology

Greater Chicago Area

• (Conversion Alliance – A Tribune Publishing Marketing Agency)Directed digital transformation, developed digital sales strategy, solution design, and implementation for key advertiser clients (locally and nationally)..
• I led strategy and management of digital marketing engagement for a higher education client to build funnel and conversion of business school student candidates resulting in 183% increase in conversions, reducing cost.

Greater Chicago Area

• Tribune Publishing Company: 8 yrs, 9 mos(Chicago Tribune and Conversion Alliance Agency)In addition to MarTech & Digital Strategy lead at Conversion Alliance (a Tribune Publishing Marketing Agency), I served as General.
• I led an organizational workflow optimization project to improve delivery of services, role clarity and responsibilities, create SLA framework, improve QA process, empower Digital Engineer and support teams, and.

Greater Chicago Area

• (Motiv8 Agency – A Tribune Publishing Marketing Agency)Led strategy team in discovery, development, positioning, price, and pitch of custom DMS solutions. Contributed similar value to newly launched digital agency.
• I led digital marketing for a leading national real estate website client including management of $200k/month SEM budget to drive trial subscriptions and drip marketing campaign sequencing in Marketo resulting in 185%.
• I led a custom audience research project using Qualtrics to empanel and survey defined audience personas for conjoint analysis to inform product feature-set options and max-diff to inform future features to be added..

Greater Chicago Area

• (Tribune Content Solutions – A Tribune Publishing Marketing Agency)Led strategy team in discovery, development, positioning, price, and pitch of custom DMS solutions. Directed internal and vendor partners in solution.
• As DMS subject matter expert, I attended joint sales calls to discover, develop and implement custom marketing solutions. This resulted in many dozens of website builds including ecommerce, ticketing integration, 3rd.

Greater Chicago Area

• (435 Digital – A Tribune Publishing Marketing Agency)I led custom digital marketing services (DMS) sales efforts mapping to Tribune advertising sales teams (85 sellers across 7 teams in Chicago; plus 200 sellers across.
• As subject matter expert, guided sales effort to pitch and close web development for 60-member, $500,000,000 revenue co-op buying and marketing group, including development of ~30 member company websites. I managed P&L.
• Developed and led custom video and localized content program for national financial services firm featuring 1,000+ on-location video shoots, editing and publishing to agent pages to enhance local search (SEO).

Greater Chicago Area

• Prospected, developed, closed, and maintained 300-plus small to midsize commercial clients for IT network systems integrator in Illinois. Oversaw full life cycle of account management, including needs analysis, sales.
• Delivered 110% or greater of sales quota for 50 consecutive quarters
• Developed and maintained base book of business with client relationships spanning 15 years.

Greater Chicago Area

Worked in corporate sales for large custom PC system builder in Addison, IL