Product Manager - Founders Team
Istanbul, Turkey
-Led the development and successful launch of B2B - Partner platform (last-mile delivery) and End-user B2C (iOS and Android instant delivery mobile App) platforms, managing a software development budget exceeding 1 million USD.-Collaborated closely with engineering, UX, and business teams to take products from ideation to market, resulting in significant user growth and engagement.-Developed and implemented go-to-market strategies, including MVP trials and product launches, optimizing for both customer acquisition and retention.-Conducted extensive market research and user analysis to inform product strategy, feature prioritization, and the development of the product roadmap.-Spearheaded efforts to increase customer lifetime value (LTV) by 20% through loyalty programs, referral features, and personalized marketing campaigns, leveraging tools like Insider and OneSignal.-Utilized data-driven insights to refine product features and improve the user experience, coordinating A/B testing and customer feedback loops.-Prioritized the product backlog to align with business goals, ensuring a balance between user needs and stakeholder requirements.-Oversaw mobile app development and CRM event management, optimizing user retention strategies and engagement metrics.