Heather Hanson Email & Phone Number

Expert in using storytelling and visual communication to create inspiring spaces that connect with deeper truths and uncover identities. Pushes “reality” boundaries with color and line to encourage paradigm shifts and divergent thinking. Work aims to create beauty and reflect shared humanity, encouraging personal growth and self-discovery. Painting series showcased in galleries and acquired by collectors nationwide.Highlights:⬧ Sacred StoryScape: Designed commissioned painting experiences that tap into clients' deepest desires through guided spiritual direction. Created paintings that capture sacred narratives, culminating in ceremonial unveilings, serving as revelatory, energetic centerpieces in their homes.⬧ Recognized Talent: Honored as the cover artist for the January 2023 issue of Asheville Arts & Culture magazine, The Laurel. Featured in other notable publications discussing topics from the relationship between art-making and risk-taking to spiritual well-being supported by nature.⬧ Creative Process & Market Integration: Combined analytical organization with intuition to translate artistic vision into contemporary art, focusing on self-reclamation and current trends. Enacted a creative vision to meet market needs, researching techniques and launching thematic series.⬧ Intuitive Color Exploration: Used instinctual color choices to evoke emotion and depth, creating desired emotional responses.⬧ Organized Flow: Mastered flow state through solid preparation and consistent workflows allowing for spontaneity and instinctual decision-making, seamlessly transitioning among multiple art pieces to create harmonious visual narratives.⬧ Art Instruction and Learning: Originated custom acrylic painting and mixed media courses, emphasizing play, creative embodiment, and practical techniques. Demonstrated adaptability and commitment to ongoing skill building by self-teaching and staying current with artistic trends.

Asheville, North Carolina, United States

Founded and operated a retail and workshop space in Asheville's River Arts District. Constructed business systems, curated inventory, and designed branded merchandise. As Volunteer Chair on the River Arts District Artists Board, enhanced efficiency with volunteer organization software. Designed and delivered workshops, uplifting experiences, and wellness events, integrating creative and spiritual practices for personal and professional growth. Key Highlights:⬧ Customized Creative “Play-shops”: Blending business marketing tools with artistic techniques, created and facilitated “play” programs to guide individuals to uncover passions, take risks, and build trust in decision-making.⬧ Inspirational Client Experiences: Integrated offering to support awakening journeys and self-discovery. Constructed cozy experience corners with healing tools and motivational books. Provided studio playtime for safe exploration through creativity.⬧ “Wholeness” Event Curator: Transformed retail space into a well-being destination by bringing together diverse wellness experts. Hosted community events featuring human design, nutrition, mindful touch, Jungian dream work, and world-class cello music.⬧ Certified Spiritual Director: Completed two-year certification in integrated spirituality, depth psychology, and creative embodiment. Proficient in spiritual traditions, Jungian psychology, dream work, and contemplative practices. Designed programs to foster belonging, empathy, and active listening, supporting whole-person growth. ⬧ Sacred Brand Marketing: Instituted marketing program for spiritual directors, integrating spiritual tools with traditional strategies. Combined storytelling, personas, content creation, and technology with deep listening and soulful alignment. Delivered private client sessions to create brand books, ensuring a marketing approach that emphasizes process over product and resonates with clients' spiritual journeys.

Charlotte, North Carolina Area

Creative and Visual Storytelling for Enhanced Employee Experience and IT SolutionsAs part of the Executive IT Leadership team, reporting directly to the Group CIO, defined and executed a global strategy to revolutionize IT User Experiences. Treated internal users as "consumers" and IT as a brand, leveraging marketing and technology expertise to develop a user-focused framework and design playbook. Created materials to transform the internal market approach, employing creative and visual storytelling to simplify complex concepts, engage employees, and enhance IT solutions. Improved community engagement by mapping employee workplace journeys, supporting a more personalized and effective IT user experience.⬧ Data-Driven Insights: Utilized global employee engagement surveys to identify areas for improvement. Developed capability maps and targeted change plans, driving IT organizational change and significantly enhancing the employee experience for a global workforce of approximately 45,000 employees.⬧ Customer-Centric IT Solutions: Leveraged customer-centric strategies to enhance the employee experience and develop IT solutions. Used a consumer journey approach to identify and address employee needs, creating detailed personas to bridge the gap between technical and user language. Fostered empathetic leadership and delivered targeted, user-centered IT solutions. ⬧ Empathy-Driven IT Rebranding: Created and implemented a rebranding campaign to transform employee perception of IT from isolated to collaborative. Focused on engendering empathy and a “we” mentality within IT. Used art and illustration to increase understanding, alignment, and trust through internal outreach and collaboration.⬧ Strengthened Internal Communications: Illustrated custom drawings and graphics to simplify complex concepts for global teams. Created compelling visual content to enhance employee engagement and understanding, ensuring clear and effective internal communications.

Stockholm Sweden & Charlotte, North Carolina Area

Human-Centered Leadership in Digital TransformationDefined and executed the global digital consumer experience technology strategy for a $14B company as part of the global marketing leadership team, reporting directly to the Group CMO. Accelerated transformation by leveraging technologies, identifying opportunities, and driving digital solutions with a human-centered approach. Demonstrated a deep understanding of internal user and consumer needs, ensuring alignment of solutions with these requirements.Led a global team of 10+ members with a €20M budget, fostering collaboration and supporting team growth. Worked with leading global marketing agencies such as DDB and Prophet to enhance brand value and consumer engagement. Presented insights and strategies at the highest levels of corporate leadership, balancing technological innovation with human-centered design.Key Highlights:⬧ Established Global Digital Consumer Experience Team: Created and led a new global team within marketing, driving innovative solutions to support operational regions. Developed strategies, roadmaps, and frameworks to enhance performance, focusing on team needs, consumer-centric approaches, and user-centered design.⬧ Driving Digital Maturity and Empowerment: Instituted a global digital maturity framework to assess regional capabilities and identify value delivery opportunities. Conducted in-depth interviews with stakeholders, translating insights into actionable digital strategies. Empowered employees to excel in their roles and contribute effectively to organizational success.⬧ Enhancing Consumer Advocacy and Loyalty: Developed features for five global brands to increase consumer advocacy and loyalty. Mapped unique consumer journeys, identified digital touchpoints, and facilitated cross-functional workshops to gather business requirements. Delivered tailored solutions that enhance consumer engagement and brand loyalty through attentive listening and comprehensive analysis.

Stockholm, Sweden

Global Marketing and Digital Technology LeadershipPromoted to position the corporation at the forefront of marketing and digital technology, enhancing the global brand and engaging consumers at all touchpoints. Reported to the Global CMO, identifying opportunities and driving marketing solutions architecture. Refined strategies, created compelling roadmaps, and presented insights to top corporate leadership.Led international teams from diverse cultures, including Australia, Brazil, China, France, Italy, Sweden, and the U.K. Traveled extensively to conduct workshops and execute projects, effectively navigating cultural and language barriers. Demonstrated adaptability, respect, and deep listening to build consensus with stakeholders worldwide.Key Highlights⬧ Consumer-Centric Experience Development: Defined the shopper's journey across all consumer touchpoints to create an adaptive, seamless 360° consumer experience. Delivered the right information at the right place and time, identifying use cases and recommending technologies to enhance the consumer experience.⬧ Innovative Digital Transformation: Led an enterprise-wide marketing and digital transformation by understanding consumer needs and internal employee capabilities. Aligned technological solutions to meet these requirements, designing and delivering solutions across 400+ websites, 10+ brands, and all product categories, contributing to nine consecutive quarters of organic growth.⬧ Fostering Innovation and Building Community: Conceived and launched the company’s first 72-hour Global Innovation Jam, a crowd-sourcing event to drive cultural change and gather valuable market insights. Developed and led an internal communications campaign, resulting in 7,500 self-registered participants, 3,500 ideas, and over 10,000 comments. Encouraged risk-taking, listening to employees, and harnessing internal innovation.

Stockholm, Sweden

Marketing and Technology Integration for Enhanced Employee ExperienceJoined the North American marketing team in 2007 as Marketing Communications Manager, reporting to the Sector CMO. Advanced to CRM Transformation Leader, a newly created position, and subsequently established the Global Head of Marketing Effectiveness role within the new Global Marketing group in Stockholm, reporting to the Global CMO. Led efforts to revitalize Electrolux into a world-class consumer organization by overhauling and optimizing marketing effectiveness through designing business processes and project management standards.Key Highlights⬧Bridging Marketing and Technology: Collaborated with the CIO, CMO, and global stakeholders to execute the Marketing Transformation Roadmap. Delivered seamless, connected experiences for internal and external customers by understanding stakeholder needs and translating them into actionable, innovative solutions.⬧Thought Leadership: Provided thought leadership and a holistic perspective on process excellence. Advised on technology options to meet the distinct needs of the marketing organization, significantly improving efficiency, value, and change adoption.⬧ Sales Intranet Portal & Centralized Product Information Database: Developed a centralized product information database and communication intranet portal for over 6,000 users, including key accounts such as The Home Depot and Lowe's. Enabled "one-stop-shop" access to product content, enhancing sales force efficiency at the point of sale and increasing employee satisfaction.⬧ Commercial Launch: Developed the commercial launch portfolio plan, determining and commercializing product features across all business units. Successfully launched Frigidaire in North America, yielding $2B in annual sales.

Stockholm, Sweden

Strategic Leadership and Program Development for Global ITPioneered a new role to restructure the project management life cycle (PMLC) and provide strategic and hands-on leadership to a 1,000-employee global IT department. Led and mobilized teams across Asia, Europe, and the U.S., managing a $1M+ budget and reporting to the VP of the Global PMO.⬧ Global PMLC Governing Council: Established a global governing council with members from Asia, Europe, and the Americas to develop standardized tools, processes, and methods. Monitored the effectiveness of IT projects globally and collaboratively managed changes to PMLC processes and tools.⬧ Comprehensive Training Programs: Engaged, educated, and inspired over 100 project managers and teams by creating a comprehensive training program. Developed 200+ custom instructions and web-based training procedures, deployed on the eLearning portal. Delivered instructor-led training in Belgium, Sweden, and the U.S. to IT and business leaders, fostering growth and development.⬧ Effective Communication and Needs Assessment: Demonstrated excellence in communication, active listening, and accurately assessing the needs of diverse teams to drive alignment and enhance performance. Created programs that promote individual and team growth, ensuring they meet organizational goals.

Augusta, Georgia Area

Sales and Marketing Optimization through Effective Communication and Needs AssessmentReviewed sales and marketing business processes to identify gaps and develop solutions that enhance sales effectiveness and performance. Effectively communicated proposals to senior leaders and business stakeholders, achieving buy-in and support. Selected to serve as project manager for all projects within the Sales and Marketing PMO.⬧ Training and Education: Developed a comprehensive training strategy and learning tools, leading programs to educate business users on a wide range of technologies, including JD Edwards One World.⬧ Business Process Mapping: Created an extensive book of business process maps and supporting systems, ensuring clarity and efficiency in operations.⬧ IT Systems Relocation: Played a pivotal role in relocating IT systems for manufacturing, purchasing, inventory management, finance, and engineering to Juarez, Mexico, establishing it as the company's exclusive factory in North America.

Crowd Companies is a council for large corporations who want to lead in the Collaborative Economy (sharing economy, maker movement and co-innovation).

Jacksonville, Florida Area

Promoted the vision and goals of this distributor of medical imaging equipment, supplies, and services. Optimized sales,marketing, and operations functions by analyzing existing processes and systems, and facilitating design and implementationof leading-edge technologies. Expertly managed people, budgets, and changing priorities in fast-paced, results-driven roles.Select milestones and contributions:▶ Played vital role in building a single, cohesive organization following a significant corporate merger by implementing JD Edwards CRM Sales Force Automation for the mobile sales force. In earlier project, rolled out Siebel Sales Force Automation throughout the enterprise, and trained all users in its use.▶ Reengineered marketing and sales processes that involved customizing advanced CRM and ERP tools.

South Hadley, Ma

Revamped business processes and created new procedures and best practices for purchasing, inventory, sales order processing, and distribution within the existing IT framework to eliminate inefficiencies and boost productivity. Managed a team of nine outsourced IT professionals. Developed and controlled $2M budget.► Defined communications and change management protocols to improve accountability and collaboration across business and IT functions.► Managed IT projects and initiatives, and trained technical and non-technical staff on IT solutions, applications, and policies.Core skills: Information Technology, IT, Innovation, Technology Management, Technology Leadership, Infrastructure, Applications, Architecture, Project Management, Budgeting, Strategy, Strategic Planning, Team Building, Leadership, Process Improvement

Denver, Co

Provided complete training solutions and implementation support, with Oracle ERP as cornerstone of software solutions.Led Enterprise Resource Planning (ERP) business analysis and training project delivery for multi-million dollar companies, including Caterpillar, Reynolds Metals, and H&R Block. Consulted with senior executives, managers, and end-users in diverse client companies to assess needs and processes. Managed and evaluated project staff. Influenced future direction of company by analyzing practices and refining business processes used in ERP implementations in role as Project Manager. Defined and published 350+ business process flows in Visio.

As Cryptology Supervisor in top-secret NSA position, received, interpreted and analyzed foreign language communications with critical security implications. Directed activities of team of 12 from various military branches.

Bachelor Of Science, Sociology

Russian Language, Russian Language