Marie-Luise Matern Email & Phone Number

Berlin, Deutschland

- Act as the primary point of contact for Spotify, nurturing strong relationships and negotiating terms- Drive revenue growth by optimizing monetization strategy- Identify and pursue new business opportunities within the platform and wider digital music sector.- Utilize data analytics and reporting tools to track performance metrics and identify growth opportunities.- Define and set up KPIs, generating regular reports on key account performance for senior management.- Collaborate closely with internal teams, providing guidance to ensure alignment of goals and successful partnership initiatives.- serve as an expert on product features and monetization opportunities, collaborating with the global Spotify team and senior digital management

Berlin, Berlin

Mediation and conflict coaching for the creative industry.

Berlin

Berlin

Member of the Amazon Music International Leadership Team, working with the Director of International to support the development and delivery of Amazon Music goals. Serving as a program leader, stakeholder manager and adviser on numerous business topics by owning key mechanisms to communicate the strategy and business updates, and assisting in problem solving across the organization.- Developing and driving standard mechanisms and processes across the internationalteam- Tracking and program managing follow-up actions and initiatives across Amazon MusicInternational including headcount planning- Participating in leadership meetings and other senior leader forums including strategicbusiness reviews- Driving sustainable process improvements across the functions which create year-over-year efficiency- Building and driving mechanisms to ensure delivery on key topics and actions fromleadership meetings- Identifying processes that need stronger documentation or ownership, and buildingmechanisms to ensure defects are fixed

Berlin

Ease Agency is a Berlin-based creative- and digital-agency for the music and entertainment industry. We design and implement campaigns - including conception, project- and campaign-management, paid media and all digital communication. We aim to support artists and creative managers to prepare them for the challenges of complex digital opportunities and help them fully exploit this potential. Through ease they gain resources and skills to make them more independent and effective. We cooperate long-term as partners, both strategically and creatively, as well as during implementation - whilst never forgetting the focal point of all this: The artist and his or her entire individual brand. Our concept of tailor-made partnership works for everyone, be it music legends like Rammstein and Die Fantastischen Vier, newcomers like Mathea and Giant Rooks, festivals like Hurricane and Southside, or innovative companies like Budde Music.

Berlin Und Umgebung, Deutschland

- Acted as liasion between high level German music industry representants and Spotify- Led and informed global internal projects as part of the international Artist & Label Marketing lead team - Developed the regional content strategy in alignment with the local leads team as well as execution against the global content strategy and supported key aspects of company-wide objectives (e.g. rollout of new features or policies)- In charge of cross-functional projects for strategic undertakings in the GSA market (eg newcomer program, investment in podcast and audiobook market, focus on specific genres) - Deployed impactful marketing activations with brand building aspects for both Spotify and the artist brand with seven figure budgets- Led, empowered and developed a team of account managers

Berlin Und Umgebung, Deutschland

- Strategic relationship development for all label and industry partners within the GSA region for >100 partners- Executed complex cross-functional and strategic marketing and business projects with an impact on both Spotifys and the partners key metrics- Ran more than ten educational formats for artists and managers to scale acceptance and usage of Spotify features for artists - External spokesperson for all content related topics at panels and PR - Hired, trained and managed Berlin based Artist & Label Relations Team of three

Berlin Und Umgebung, Deutschland

- Created marketing campaigns and artist touchpoints for users within Spotify- Developed and drove regional strategy for Spotify and label partners in GSA- Offered guidance and insight into service and it's evolution- Guided content ingestions and campaigns on an operational and strategic level - Developed B2B & B2C marketing setups including artists (e.g. brand activations)

Köln Und Umgebung, Deutschland

- selected and scheduled topics for editorial slots- identification, development and execution of exclusive & special marketing activities (eg pre-streams or sweepstakes)- account & relationship management for all content providers & labels- management of content ingestion and content management for more than >20.000 songs- internal project management with stakeholders (marketing, BI, licensing)- strategic development of guidelines & best practice presentations

- curated and developed convention program- coordinated event logistics and program schedule with >150 speakers and >40 events and talksestablished digital and social channels & digital advertising for convention

- digital sales marketing- analyses and promotion of Zebralution content in online music platforms

- product management- analysis- labelmanagement

- artist management- promotion- product management- coordinationg cms

- eventmanagement & eventmarketing- projectmanagment- booking- sponsoring

Bachelor Of Arts, Musikbusiness

Bachelor Of Arts, Musikbusiness

Writing my Bachelor Thesis "The theory of access replacing ownership on the example of Spotify."

Emba, Emba

The executive MBA is for mid-career professionals and entrepreneurs, we add advanced leadership, management, strategy.