Effectively planned go-to-market strategies and managed multiple integrated campaigns to achieve business goals and penetrate new markets for renewable energy product launches and EV charger pilot programs. Worked collaboratively with key stakeholders to assess market problems and the competitive landscape to shape product positioning, unique value propositions, jobs-to-be-done and key messaging for target audiences. Developed success measurement strategies to determine marketing attribution to sales goals and conversion targets. Worked collaboratively in a cross-functional environment with product, sales, CX, analytics, creative, and market research teams, and external partners to not only ensure success on objectives but also create a positive customer experience. Oversaw marketing coordinator to ensure campaigns met all metrics for success.- SMB ecommerce site: Over-delivered 190% on product/business objectives and exceeded forecasted product sales by 58%.- Public EV charger pilot program: Achieved 100% enrollment rate within nine months while underspending on marketing budget, one quarter ahead of forecast.- Renewable energy program launch: Exceeded marketing lead objective by 21% and surpassed benchmark for converting to sales qualified leads by 14%.

Collaborated with a cross-functional team to build a platform for growth on global, regional, and local levels, exceeding sales revenue goals. Integrated with sales, research, and other stakeholders to assess market problems and develop data-driven customer segmentation, which informed the go-to-market strategy. With foundations built, established the unique value proposition and sales narrative for targeted customers, offering a digital sales platform that was customizable to drive unique sales expertise and address barriers to purchase at scale. Activated the market and secured marketing leads through a robust content strategy deployed via cross-channel digital channels and social selling.- Launched social media selling strategy via LinkedIn Sales Navigator and Elevate to enable sales team to penetrate and grow within key accounts. Realized 8X increase in customer engagement and 7X lift in sales profile views. Consistently outperformed other teams in social selling index KPIs.- Led website optimization efforts to ensure a seamless user experience and to increase awareness and consideration for solutions. Built new taxonomy and leveraged SEO to help users more efficiently research product portfolio and gain relevant insights. Increased organic traffic by 26% within three months of launch.

Established and executed omnichannel marketing plans for the organization’s largest service offerings while partnering with leadership to translate business goals into actionable plans. Defined customer buying journey and developed content strategy to target each stage to drive audiences down funnel from awareness to acquisition, retention, and advocacy. Managed digital and traditional campaigns and sales enablement strategies to target both consumers and referring healthcare providers. Analyzed data from multiple marketing channels to assess performance and make recommendations for improvement as needed. Managed communications specialist and operated in a cross-functional environment, collaborating with both internal and external teams to ensure projects met all outlined objectives.- Launched new cardiovascular service offering. Campaign included social media, local search, SEO, PPC, email, direct mail, mass media and sales tools to increase awareness and consideration, and grow patient referrals. Campaign exceeded KPIs by 24%, and patient referral goals by 50%.- Developed video content to build awareness and consideration of service offerings and move prospective patients through the buying journey quicker. Received 36K organic views, exceeding expectations.

Developed and implemented innovative marketing strategies to drive awareness, engagement, and conversions for a variety of service offerings while also supporting business goals. Constructed and managed digital and traditional campaigns targeting consumers and selling tools to target referring healthcare providers. Developed and tracked key performance metrics to measure the success of marketing campaigns. Operated in a matrixed environment, collaborating with internal teams, and overseeing external vendors to ensure objectives are met on time and within budget.- Created social media campaigns for local research study. Resulted in the largest candidate pool to date for the pharmaceutical sponsor (700+ conversions). Campaign was utilized as best practice for other clinical trial sites nationwide.- Created and implemented comprehensive digital marketing campaign for bariatric service to reach target audiences. Utilized SEM, video and web content development, paid and organic social media. Campaign surpassed conversion goals by 20%.- Overhauled website content and formed governance plan centered on SEO and customer experience. Realized an increase in page views by 38% and organic search referrals by 34%.

Managed $3 million consumer and HCP campaigns for pharmaceutical product launch. Formulated communications plans and directed agency team in project execution. Additional responsibilities included developing scope-of-work and budget.

Served as strategic advisor between pharmaceutical client and agency creative team, defined budget, drafted creative briefs, and presented pitches and creative to clients.

Duties included: development of project plan and timeline to ensure that agency team understood expectations, team coordination to prioritize projects and ensure milestones are met according to schedule, and management of project budgets.

Directed internal creative and account teams to ensure deliverables made it to clients on time and within budget. Also responsible for keeping stakeholders informed of project status, and submission of materials to pharmaceutical client’s medical/legal/regulatory review committees.