Michael Hinshaw is a dynamic and effective customer experience leader, speaker and advisor, coaching executives and helping companies transform business practices to drive verifiable, customer-centric growth and measurable increases in ROI. Recognized as a Digital Customer Strategist and Customer Experience Innovator by ALM Intelligence, Forrester Research and others, he has been published and quoted in dozens of publications ranging from Harvard Business Review and Fast Company to American Executive and Time. He is also recognized on multiple “Top Global CX Influencers” lists such as Top 20 Customer Experience Leaders to Follow, Top 25 Customer Service Influencers, Top Customer Experience Influencers and many others. Co-author of the best-selling book “Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How to Be One of Them,” Michael focuses on the market, social and technological forces driving disruptive innovation, and what it takes for companies to embrace and profit from this change.As a consultant to senior management, he helps clients integrate digital and customer-centric innovation to improve business performance, by transforming how they interact with customers. Some of the many organizations he has advised include lululemon, Microsoft, Pfizer, Staples, American Family Insurance and Blue Shield of California.Michael is also a Teaching Fellow in Entrepreneurship and Innovation at UC Berkeley’s Haas School of Business, and has held board seats at publicly traded, private and non-profit firms.