Mitchell Honok Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

- Responsible for 80+ online media/content campaigns worth over $2MM in revenue yearly within the Powersports US vertical.- Manage day-to-day technical and administrative escalations within Powersports US vertical, and instill effective solutions to mitigate any issues that arise.- Recommended and applied optimizations to the Honda US 2018 Gold Wing and Yamaha US 2018 MC/ATV campaigns, which earned us their lowest Cost Per Lead rating.- Worked with Honda US on their under-performing 2018 ATV Clearance campaign, and spearheaded the changes necessary to hit the client's benchmarks and retain $94K in budget.

Toronto, Canada Area

- Responsible for 100+ online media/content campaigns worth over $1.5MM in revenue yearly within the Automotive, Health & Wellness, Technology and Home & Garden verticals.- Partner with the Sales team and lead Ad Operations, and ensure campaigns are strategically planned for success and executed smoothly so that all client goals are met.- Analyze reporting and optimize campaigns daily to improve KPI performance and limit under-deliveries.

Toronto, Canada Area

- Performed day-to-day work on Dashboard client accounts, such as ING Direct (Tangerine), Fletcher’s Fine Foods, Rocscience and Roxul.- Provided account support to the Account Director through the development of briefs, competitive analyses, presentation decks, workback schedules, scoping documents, estimates, BCRs, status reports and contact reports.- Managed Dashboard’s internal creative and developer teams to see several client projects through from concept to execution, and made certain that projects kept on budget and completed on time.- Led all account, project management and media responsibilities for the Fletcher’s BBQ League Campaign, which spearheaded the successful launch of a new website, Facebook page, YouTube channel and SEM strategy.- Headed the digital channel fulfillment of ING Direct’s 2013 RSP/TFSA Campaign from concept to execution, and was acknowledged for my work by the client’s Head of Digital, Creative & Communications.- Oversaw the planning, strategy, development, content entry and quality assurance of a new website for Roxul Canada, which helped ensure the client’s brief was met and a smooth build from start to finish.

Toronto, Canada Area

- Performed day-to-day work on Dashboard client accounts, such as ING Direct (Tangerine), Sporting Life, Toyota (OTDA), Vaseline, Glovebox, Rocscience and Mother Parkers Tea & Coffee.- Provided account support to the Account Director, Account Supervisor, and Account Executive through the development of briefs, competitive analyses, presentation decks, workback schedules, scoping documents, estimates, BCRs, status reports and contact reports.- Managed Dashboard’s internal creative and developer teams to see several client projects through from concept to execution, which resulted in projects keeping on budget and completing on time.

Toronto, Canada Area

- Administered company product information using Microsoft Excel on a daily basis, in order to ensure that the new website featured accurate and organized information.- Implemented HTML format daily to build the new company website, and was recognized for my exceptional efficiency and attention to detail.- Gathered information from catalogs and the Internet for more than 800 different products, and summarized product information to update company records.

Toronto, Canada Area

- Hired and trained a team of 8 reliable employees, and established an organized working environment.- Coached 2-5 employees per day on effective selling techniques, which helped store sales increase by 7% YOY.- Scheduled 8 employees on a weekly basis, which certified that the store operated efficiently.

Toronto, Canada Area

- Managed a team of 2-6 employees per day to ensure that all customers were accounted for and that daily tasks were completed efficiently.- Conceptualized merchandising of soft-goods merchandise on a weekly basis in order to ensure that all products were properly and effectively displayed.- Handled 4-8 customer requests and complaints per day, which ensured that the store maintained a high level of customer service.- Responsible for reviewing over $25K in sales and paperwork daily, which certified that store operations ran smoothly.

Toronto, Canada Area

- Maintained and often exceeded daily sales quota of $170 per hour, which helped increase store sales.- Merchandised footwear section on a daily basis, which helped keep the department updated and organized.- Directed 15-35 customers per day to find the right product to fit their needs, which kept them satisfied and helped ensure a high level of customer service at our store.

Toronto, Canada Area

- Clients: Diageo & Rogers Communications- Engaged the public at two promotional events, which motivated several people to try the sample being given.- Communicated with 25-45 people per day in order to inform potential customers about the promotion.- Organized onsite promotional setup on a daily basis, and maintained a clean and well regulated working environment.

Bachelor Of Commerce, Marketing Management Major; Business Communication Minor

Activities and Societies: Project Manager for the Ryerson Marketing Association and the Commerce Times Newspaper.

Education record

Courses & Conferences: IAB Ad Ops Summit 2018/17/16, Digiday Publishing Summit 2018, FGL Management Training Program, 2013 Mobile Day.

Education record

Software/Applications: MacOS, Windows, MS Office (Excel, Power Point, Word), Slack Content Management Systems: WordPress, VBulletin.