Michelle Scott Email & Phone Number

Greater Omaha Area

Leading the marketing and communications team for a privately-held bank based in the Greater Omaha metropolitan area. Our bank's focus is to establish lasting relationships and better serve the communities in Nebraska, Iowa and Texas that we call home.

Greater Omaha Area

Led incentive planning and integrated promotions for national consumer brands to drive demand. Designed and implemented a wide range of consumer engagement programs for the Company’s largest volume brands. Elements included partner negotiation, media integrations, experiential activation, sweepstakes and contests with on-pack, watch & win and online elements. Such promotions resulted in up to one Million incremental CSUs and exceeded ROI benchmarks for the brands. Built and implemented the award-winning Child Hunger Ends Here cause marketing platform and promotion. The promotion inspired consumers to enter codes to donate meals to Feeding America. Negotiated and managed value-added partnerships, working with entertainment, cause and CPG partners.

Onsite client services manager for a leading Shopper Marketing agency based in Detroit handling day-to-day operations for one of its top clients. Collaborated with the Agency’s channel marketing team and client's customer marketing teams, along with other constituents including brand teams, category management, business development, consumer insights, Culinary Center of Excellence, ConAgra Foods Foundation and other agencies to build retailer plans. Planned and executed ConAgra Foods’ strategic marketing platforms including to health & wellness, racing, cause and entertainment.

Greater Omaha Area

Marketing strategist with an emphasis on all paid and earned media, directing $14 million media budget for the Company’s preprint insertions, broadcast, private label credit card, direct mail, consumer promotions and e-mail campaigns in 25 Designated Market Areas. Drafted and executed the Company’s annual advertising plan to drive sales and guest counts with oversight from the Office of the President. Planned and executed all earned media strategies including business and fashion-related releases for the Company. Managed all consumer and shopper insights research projects related to media target, guest satisfaction and merchandise selection.

Strategized with operational marketing team to create and present business and marketing plans for Mid-America West division encompassing the Kansas City metro, western Missouri, Nebraska and Kansas. Tracked volume, share and profitability in these areas to steward annual business plan and performance. Directed agencies, regional marketing staff and vendors to plan, approve and produce marketing promotions and collateral sales materials to meet business needs. Designed and executed local activation of national promotions and sports and entertainment properties to be used by key account and sales staff throughout the division to gain incremental execution to meet business goals. Managed budgeting and performance of spot television, cable, radio and out-of-home advertising purchased for the Mid-America division by in-market buyers and self. Developed and implemented divisional packaging promotions and POS.