Media Strategy and Business Leadership• Led the development of integrated media strategies grounded in data-driven insights to achieve media objectives, business targets, and maximize budget effectiveness.• Worked closely with client leadership to identify core business goals and develop long term strategies and tactics to achieve those goals.• Built and maintained relationships with key partners (platform, digital, vendors) to stay updated on products, trends, and issues of… Show more Media Strategy and Business Leadership• Led the development of integrated media strategies grounded in data-driven insights to achieve media objectives, business targets, and maximize budget effectiveness.• Worked closely with client leadership to identify core business goals and develop long term strategies and tactics to achieve those goals.• Built and maintained relationships with key partners (platform, digital, vendors) to stay updated on products, trends, and issues of interest to provide leading-edge thought leadership.• Ideated across disciplines and stakeholders to build innovative, first-to-market, and award-winning integrated executions.Achievements• Managed strategy and outcomes for 25+ unique brands in agri-science categories like seeds, chemicals, traits, and digital farming. Launched 6 new products in the past year.• Leveraged client data to develop multiple new media strategies for effectively and efficiently reaching a niche farmer audience with both digital and traditional executions.• Developed and standardized key reporting metrics to align with business outcomes and accurately measure the impact of media activities on business goals.• Executed award-winning campaigns driven by media insights, audience data, and advertising placement expertise.• Successfully negotiated multiple partnership agreements with key media vendors capturing additional value and real dollar cost savings for the client. Show less

Campaign Strategy and Thought Leadership• Lead the development and presentation of integrated media plans and proposals that satisfy client objectives and go beyond the original brief.• Collaborate with client leadership to develop strategies to identify and effectively address short/long term brand needs.• Proactively prepare and present evaluations of media trends, media opportunities, and other industry issues of interest to clients.• Manage client, creative, and internal… Show more Campaign Strategy and Thought Leadership• Lead the development and presentation of integrated media plans and proposals that satisfy client objectives and go beyond the original brief.• Collaborate with client leadership to develop strategies to identify and effectively address short/long term brand needs.• Proactively prepare and present evaluations of media trends, media opportunities, and other industry issues of interest to clients.• Manage client, creative, and internal team expectations for work back schedules, technical specs for assets, and campaign outputs including brand lift study results.Achievements• Managed strategy and campaigns for 15+ unique brands in coffee, creamer, sparkling water, and infant nutrition verticals.• Planned and executed an annual client portfolio worth $15M+ including TV, digital awareness, and performance lead generation tactics.• Collaborated with internal digital teams to assess the impacts of major digital shifts and presented potential impacts and strategies for mitigating slumps in campaign performance.• Mentored and supervised junior employees on day-to-day activities as well as the specifics of the client's business and industry. Show less

Campaign Strategy and Management• Developed a full understanding of the client's business goals and objectives; leveraged this base as the core jumping point for all future creative and campaign work.• Acted as primary planning/buying integration contact for agency partners and negotiated discounts, partnerships, and custom executions to best position client campaigns.• Assumed ultimate media financial accountability with client accounting, internal finance, and agency partners to… Show more Campaign Strategy and Management• Developed a full understanding of the client's business goals and objectives; leveraged this base as the core jumping point for all future creative and campaign work.• Acted as primary planning/buying integration contact for agency partners and negotiated discounts, partnerships, and custom executions to best position client campaigns.• Assumed ultimate media financial accountability with client accounting, internal finance, and agency partners to ensure all budgets and invoices reconciled correctly.• Managed multiple internal teams and processes to develop media plans, traffic creative, deliver reporting, and address any other media asks.Achievements• Developed and evolved campaign benchmarks to better measure campaign outcomes for both brand level and performance driven activity.• Increased total qualified leads and decreased average cost per lead for all lines of business for client with a flat budget year over year surpassing client leads target by 200%.• Successfully sold through and executed new, impactful, and award winning media strategies for client campaigns.• Mentored and supervised junior employees on day-to-day activities as well as the specifics of the client's business and industry. Show less

• Developed, executed, and managed 360 marketing campaigns including TV, OOH, programmatic, social, email, and video tactics.• Helped grow client media investment from $2M to more than $10M annually.• Managed multiple internal teams and processes to develop creative, traffic media, deliver reporting, and address any problems.• Worked closely with platform partners (Google, FB) to stay updated on industry trends and new products to leverage.

Responsibilities• Organized pre-show communication and tactics for social channels and email. • Developed creative guidelines for trade show collateral ensuring brand and message consistency for internal design teams and event visitors.• Scripted trade show and interview key messages for the team.Achievements• Welcomed over 500 visitors during TCAF 2015, a 2 day local video game showcase. • Gained 50 new Facebook likes and 40 beta sign-ups during the… Show more Responsibilities• Organized pre-show communication and tactics for social channels and email. • Developed creative guidelines for trade show collateral ensuring brand and message consistency for internal design teams and event visitors.• Scripted trade show and interview key messages for the team.Achievements• Welcomed over 500 visitors during TCAF 2015, a 2 day local video game showcase. • Gained 50 new Facebook likes and 40 beta sign-ups during the event.• Had positive media coverage from Space, David Hewlett and freelance reporters. Show less

ResponsibilitiesDigital Project Management- Develop digital advertising plans for clients while staying within a set budget- Collect feedback from clients to streamline plans for their business objectives- Negotiating with vendors for media rates and contract terms- Coordinate internal and external teams, including paid search and creative development, to meet campaign deadlines and ensure correctly built ad unitsCampaign Ops- Traffic and flight campaigns… Show more ResponsibilitiesDigital Project Management- Develop digital advertising plans for clients while staying within a set budget- Collect feedback from clients to streamline plans for their business objectives- Negotiating with vendors for media rates and contract terms- Coordinate internal and external teams, including paid search and creative development, to meet campaign deadlines and ensure correctly built ad unitsCampaign Ops- Traffic and flight campaigns using DoubleClick Campaign Manager - Set up floodlight tags as needed to track user path, conversions, and unit performance- Monitor campaigns for click rate, even impression serving, click costs, and conversion rates- Troubleshoot ads that are incorrectly being served, monitor potential click fraud, and adjust targeting as needed to optimize media performance- Taking learnings from previous campaigns to identify new audience segments for future campaigns- Shifting spend from underperforming channels to strong performing channels to maximize campaign performance- Provide detailed reports presenting campaign data, areas of strength, and opportunities to improve performanceAchievements- Consistently meeting and exceeding industry/vertical averages for click and conversion rate- Optimizing targeting to achieve a lower rate for media without sacrificing performance- Utilizing multiple platforms and tactics to generate multiple audience touchpoints to drive higher conversion rates- Successfully completed campaigns for clients in industries including food services, energy, events, insurance, agriculture, automotive, and home builders Show less

Responsibilities• Developed, executed and managed marketing campaigns for print, television, radio, digital, outdoor, display and social channels.• Established and nurtured relationships with external advertising contacts, including negotiating media buying, and researching new products.• Planned, coordinated and executed major institutional events involving multiple departments and stakeholders to ensure the best first experience for prospective students. • Wrote ad copy… Show more Responsibilities• Developed, executed and managed marketing campaigns for print, television, radio, digital, outdoor, display and social channels.• Established and nurtured relationships with external advertising contacts, including negotiating media buying, and researching new products.• Planned, coordinated and executed major institutional events involving multiple departments and stakeholders to ensure the best first experience for prospective students. • Wrote ad copy, articles and feature stories for internal and external audiences.Achievements• Increased applications by 20%, invited 3000 visitors to Open House (a new record) and increased recognition of MRU in the Calgary community.• Reached our external audience to build awareness for events, speakers and programs while staying within limited budgets.• Successfully executed Open House, University Information Evening and Crowchild Classic setting attendance records for 3 consecutive years.• Published articles for MRU's Face Time, homepage and flagship magazine Summit. Show less

• Developed, executed and managed marketing campaigns for print, television, radio, digital, outdoor, display and social channels to promote event attendance, encourage applications, share interesting stories, build brand awareness and maintain a significant share of voice in our market. • Established and nurtured relationships with external advertising contacts, including negotiating media buying and identified new channels to reach our audience and meet strategic goals.•… Show more • Developed, executed and managed marketing campaigns for print, television, radio, digital, outdoor, display and social channels to promote event attendance, encourage applications, share interesting stories, build brand awareness and maintain a significant share of voice in our market. • Established and nurtured relationships with external advertising contacts, including negotiating media buying and identified new channels to reach our audience and meet strategic goals.• Planned, coordinated and executed major institutional events, such as fall Open House, involving multiple departments and stakeholders to ensure the best first experience for prospective students. • Wrote ad copy, articles and features stories published in internal and external communications for audiences including donors, alumni, current students and future Mount Royal students.• Liaised with internal client areas to help meet their marketing and communication needs including web pages, print collateral, advertising and social media. Show less

• Coordinated photography and writing for the flagship publication, Summit, ensuring that each issue was on time, correct and ready for print. The inaugural issue won multiple awards.• Leveraged social media properties to engage our audience and share important information in a timely and efficient manner.• Planned, sourced and executed external advertising campaigns including print, digital, display and mobile elements to reach a diverse audience of… Show more • Coordinated photography and writing for the flagship publication, Summit, ensuring that each issue was on time, correct and ready for print. The inaugural issue won multiple awards.• Leveraged social media properties to engage our audience and share important information in a timely and efficient manner.• Planned, sourced and executed external advertising campaigns including print, digital, display and mobile elements to reach a diverse audience of students, parents and the general public.• Mentored a marketing student intern through projects and provided feedback to better prepare them for succeeding as a professional. Show less