Mike is an entrepreneurial marketer who has led senior client marketing, agency and start-up ventures in information management, financial services, technology, e-commerce, entertainment and sustainability. Throughout his career, Mike has worked in executive management roles, helping spearhead major business-building initiatives. These roles have included firsthand experience managing a major international ad agency network (Ammirati Puris Lintas), building business partnerships central to the launch of a new subscription-based entertainment service (Sirius Satellite Radio), development and leading the evolution of a multinational blue chip communications campaign (American Express' "My Life. My Card."), the building of his own profitable online retail business (Greensender, LLC) and serving as a Managing Partner at Roth Partners; a brand consulting and communications firm. Mike presently serves as Vice President, Marketing for enterprise content management leader, GRM Information Management.Specialties: - communications development (research, strategy, creative, talent negotiations & management, production, media planning, press relations)- digital marketing and ecommerce- collaboration with sales leadership and business unit leadership in order to drive sales and evolution of product- expertise in trends, consumer behavior and marketing in the area of environmental sustainability