Graduate Assistant for the Clemson University Graduate School's communications team.

This summer I worked as a Marketing Analyst Intern at Shepherd Hotels and Delish Sisters. Over the course of the summer I was able to apply the strategies I created in the Summer of 2022.I helped to successfully transition Delish Sisters Loyalty Program and Email Marketing to Toast, ensuring a seamless and efficient process. I launched email marketing initiatives, crafted engaging campaigns and optimized messaging for maximum impact. In addition, I managed social media accounts for Shepherd Hotels and Delish Sisters, curated content and strategies that drove customer engagement. I led August's marketing strategy for Delish and facilitated three major promotions, resulting in increased customer engagement and sales. I developed a systematic approach to analyze menu performance, identifying lowest and highest-performing items on a regular basis to optimize offerings and boost profitability. Lastly, I contributed to the development of a sponsorship proposal for The Shepherd Hotel.I am passionate about marketing and was thrilled to leverage my skills and learn throughout this past summer and into the school year!

During my internship I had the opportunity to work on exciting projects. I created Brand Books for Shepherd Hotels and Delish Sisters, ensuring a consistent and compelling brand identity across all channels. In addition, I helped craft loyalty program strategies to foster stronger customer relationships and enhance retention rates. I devised social media strategies to increase engagement, brand visibility and drive meaningful interactions with our target audience. I also analyzed market trends and analyzed customer data to help shape future marketing campaigns.