Miao Wei Email & Phone Number

New York, New York, United States

New York, New York, United States

Marketing and Communication: • Led cross-functional teams in executing multi-channel marketing campaigns to strengthen brand awareness and drive the sales, including digital and print advertising, client-facing collaterals, and on-site marketing.• Contributed to marketing proposal and pitch presentations for 15 featured properties with a combined total sales value at over $100 million. • Collaborated with external agencies to manage all global media pitching in a holistic way, ensuring consistent brand positioning. • Launched and managed the company's WeChat Official Account from inception, strategically setting content strategy that not only enhanced brand awareness but also implemented revenue-generating initiatives for exclusive properties showcased on the platform.Event Marketing: • Devised marketing initiatives to secure affiliate sponsors for Christie’s Asian events, with profit up 42%.• Managed end-to-end real estate event planning and execution at major Christie's events in New York, Hong Kong, and Shanghai, achieving a 50% increase in client engagement and a 126% boost in lead generation.• Performed in-depth research on potential business affiliates, competitor strategies, and industry trends to develop effective marketing plans. Campaign Management: • Oversaw creative marketing ensuring collaterals adhere to brand positioning. • Monitored and analyzed the metrics and KPIs of digital campaigns, generating actionable insights to drive strategic iterations and optimization. Implemented refined strategies that resulted in a notable 3% increase in conversion rates. Project Management: • Created effective marketing project timelines via Basecamp.• Presented thoughtful, integrated briefs for internal Creative team across a variety of marketing channels grounded in clear objectives.• Provided an oversight of creative development to ensure marketing is on-brand, high quality, aligned to the strategic intent and delivered on schedule.

New York, New York

Client Management: • Functioned as the primary contact and affiliate service manager for Asian business affiliates, offering tailored support in digital marketing, branding, public relations, and CIRE marketing portal trainings.• Received, tracked, and managed client leads in Salesforce; Monitored client engagement and created a hot sheet of targets for future campaigns.• Ideated with C-level executives on the Global Concierge Program, successfully boosted brand awareness and cultivated new and existing client relationship.Strategic Liaison: • Acted as a key liaison with Christie's Asia and oversaw real estate referral programs, leading to a 30% increase in internal client referrals.

Hong Kong

Rockefeller Center , New York

Digital Marketing:• Utilized Similar Web Pro to track web engagement metrics and identified audience search interests and keyword trends. • Analyzed data to identify detailed user personas for Art & Real Estate clients. • Conducted industry competitor research.• Worked closely with Digital Director to implement SEO best practices to optimize website, increasing website organic traffic by an average of 10.6% month over month. • Conducted A/B testing for email campaigns via Hubspot to identify successful subject lines, send times, and copy content, resulting in a 13% increase in open rate and a 3.5% boost in conversion rate. • Edited and managed weekly blog content via WordPress. • Assisted in social media content calendar creation, content planning and execution.• Managed company’s Chinese website, including landing page creation, existing content translation, and SEO optimization.Analytics:• Leverage Google Search Console and Google Analytics to track campaign engagement metrics.• Analyze and interpret data critically, build detailed monthly and/or quarterly performance reporting on key initiatives, and make recommendations on how to continuously optimize future campaigns.

Rocky Point, New York

• Conducted in-depth research on the medical device industry and future trends in the markets• Forecasted the expected business growth based on historical financial statements and regression analysis• Created strategic business plans to improve company’s financial performance and optimized business processes• Provided presentation to the founder and the owner

Stony Brook

• Academic research topics including Inventory Control, Workflow Management, Quality Control and Improvement• Tutored students independently on operational management quantitative methods and other operational components • Supported students build up confidence through positive reinforcement and averagely increase their test scores up to 30%

Shanghai City, China

• Assisted Project Manager in performing industry analysis and functional analysis interviews to assess clients’ cross- boarder intracompany transactions.• Cooperated with senior stakeholders to search comparable company financial data for complete transfer pricing reports.• Summarized marketing research files and reformed quantitative and qualitative analysis.• Facilitated meetings with clients and assisted senior manager in preparing presentations and meeting files.• Developed strong time management and communication skills through real-time feedback with senior manager.

Chengdu, Sichuan, China

• Validated and processed institutional checks and deposits for international trading• Identified areas of improvement and satisfaction by analyzing survey results

Master Of Business Administration (M.B.A.), Marketing, Finance, Gpa: 3.93 Out Of 4.0

Activities and Societies: Educational Opportunity Program

Bachelor'S Degree, Marketing

Activities and Societies: Fashion for Charity, Chinese American Business OrganizationMinored in 2D Media in Art Studies Honors: Dean’s.

Ux Design

Working on 350+hours of hands-on course material, 1:1 expert mentor oversight, and completion of in-depth portfolio projects. Mastering.