Self-taught photographer with a clear voice, perspective and composition using Canon and Leica cameras. • Captures high quality photography of people and places, using Lightroom editing software in post-production• Experience with use of natural light to capture subjects authentically, creating a sound voice and perspective • Uses photography captures in various public relations campaigns and brand positioning efforts

Develops strategic and tactical public relations campaigns for lifestyle, non-profit and personal brands. • Developed and led communication strategy for new and reemerging product launches for personal brands, Fortune 500 companies, and nonprofits, resulting in increased brand awareness amongst key audiences• Served as the internal team’s media relations lead, using consumer insights and key messaging analytics to develop media relations strategies for AACM-focused programs• Managed full-time and freelance staffers, inclusive of multiple disciplines such as social media, content development, marketing, and media relations for various clients• Managed interagency departmental relationships with the client’s marketing, media, and account management teams

SimplyBe. is a new kind of agency where we help corporate teams and individuals harness the power of their personal brands, increasing recognition, social impact and ROI.• Lead cross functional team members and client relations for retainer clients to drive revenue, engagement, and social impact for client work • Developed and managed communications strategies for all clients with IMC campaign approach leading to increased visibility of current portfolio year over year in impressions• Catapulted all new clients’ digital footprint within their first quarter of procurement with national media placements reflecting deeper narratives and large contributions to headlines • Developed and produced content from media placements to repurpose for additional awareness while maintaining brand guidelines across creative execution to increase brand equity and digital footprint• Supported and drove highly productive team through culture and people awareness with direct and indirect reports by fostering a safe and inspiring workspace• Lead HR task force to impact internal cultural shifts, external community agreements and diverse talent pipeline• Inspired clients to focus on impact work and messaging by creating awareness and initiatives around current events and social justice issues • Served as agency thought leader on podcasts, webinars, digital articles and for business development efforts

ComEd Corporate Communications is responsible for the utility’s brand reputation, lead with thoughtful brand programming, deep data analytics and multichannel communications campaigns. Created and lead two PRSA and Publicity Club Chicago award winning campaigns during tenure. • Created and managed execution of communication strategy across multiple business units including legislative affairs, workforce and economic development and the smart grid• Managed agency scope, budgets and partnerships to produce stories and content that support strategy• Developed and produced content to repurpose for media relations, marketing, digital platforms, community outreach and customer awareness while managing brand guidelines across creative execution• Designated company spokesperson for media, crisis communications, and storm related events • Served as communications counsel to executives, internal clients and stakeholders • Facilitated highly effective team with direct and indirect reports by building a culture of trust and community• Drove and created company’s DEI messaging

Burrell Public Relations is responsible for communications campaigns that lead or support the agency’s clients across all sectors and include tradition media relations, experiential marketing and brand activations. • Led public relations agency strategy and execution for Toyota, USA; managed activation and digital teams for integrated marketing communications campaigns across Toyota’s brand influencer campaign and sustainability cause work to support outreach to the multicultural segment • Directed, created and executed public relations campaigns by leading digital, media relations and event teams for new product and event activations for McDonald’s, USA, while cross collaborating with internal creative teams and general market external agency partners for the AA segment focus • Created PRSA Award nominated work through earned media campaign for STEM education brand activation for ComEd; nomination for award was driven by high media placement with deep narratives, content development and stakeholder engagement• Created and executed communications campaign for Comcast, Black History art installations and activations • Supported new business development opportunities with Vice President and Agency Founder for agency’s public relations new business