Marketing And Events Manager
Atlanta, Ga
Marketing & Events Manager, Atlanta Market: Organized and oversaw execution of all Zipcar Atlanta marketing events for the purpose of raising brand awareness and increasing market membership. Worked within budget and branding guidelines to plan creative marketing strategies and employ/manage a street team to generate buzz. Developed and maintained relationships and partnerships with other companies, transportation alliances & coalitions for cross-branding and cross-promotion. Consistently ranked in the Top 3 Markets for meeting and exceeding membership goals and social media buzz.Atlanta Member Services: Managed all Atlanta member and business Zipcar accounts. Was responsible for helping members and businesses set up individual or business accounts, maintain, and close accounts, including all billing aspects. As the main member and non-member contact, I was the client-facing representative, meeting with members in-office, in the field, and via telephone. In this role, I also managed all social media for Zipcar Atlanta (Twitter, Instagram, news blasts), and organized member events.