Micha De Ridder Email & Phone Number

Maarssen, Utrecht, Netherlands

Bodegraven, The Netherlands

Responsible for all of Boska Holland’s consumer products. Boska is an international brand for Cheesewares and other food-related products within housewares and tablewares, available in more than 85 countries worldwide.• Increased category revenue by 50% in 4 years through the careful portfolio management of 250 products, of which on average 30 per year are new. Selected and developed these new products based on market research, trend research, and data analysis, with sourcing in China… Show more Responsible for all of Boska Holland’s consumer products. Boska is an international brand for Cheesewares and other food-related products within housewares and tablewares, available in more than 85 countries worldwide.• Increased category revenue by 50% in 4 years through the careful portfolio management of 250 products, of which on average 30 per year are new. Selected and developed these new products based on market research, trend research, and data analysis, with sourcing in China, Poland, Germany, the Netherlands, and many other countries. • Increased margins by 2% by re-sourcing or delisting products with low margins, adding new products with better margins, and introducing a new pricing strategy. • Increased revenue of new products by more than 100% by developing trainings and materials to promote them internally. • Created product assortments and presentations for more than 20 international trade shows in both food and non-food sectors.Other activities: Concept-based assortment buildup, international purchasing, trade shows, packaging strategy, customer-specific concept development, product information management in Microsoft Dynamics NAV. Show less

Bodegraven, The Netherlands

Responsible for fulfilling customer-specific requests. • Increased category revenue by 80% in 8 months by approaching more customers with customer-specific projects.• Worked closely with customers to find specific solutions for the problems they encountered.Other activities: International purchasing, trade shows.

White Plains, Ny, Usa

Responsible for the marketing communications activities of Boska USA, including mailings, promotions, and social media.

Woerden, The Netherlands

Responsible for managing teams of up to 10 people.

Bodegraven, The Netherlands

Responsible for managing sales and promotions, writing press releases, market research, and providing support for industry trade shows.

International Business And Languages

Activities and Societies: SIB-Utrecht(Studentenvereniging voor Internationale Betrekkingen), Heerendispuut V.I.P.

International Business/Trade/Commerce

Graduated, Honors/Regents High School/Secondary Diploma Program