As a key strategic partner at the agency, I provide visionary leadership while ensuring the seamless management of day-to-day client relationships and account operations. I work closely with cross-functional teams to define and execute long-term strategies that align with the agency’s mission and client objectives. My role involves fostering a collaborative, results-driven culture, while also guiding the agency’s growth through innovative solutions and strategic insights. In addition to managing high-profile accounts, I help drive the agency’s overarching vision, ensuring that our approach to marketing and communications stays ahead of industry trends and delivers measurable business impact for our clients. Through both operational excellence and forward-thinking leadership, I contribute to the agency's continued success and reputation as a trusted partner. I oversee the strategic direction and day-to-day management of JT Mega’s Retail Products Group, which encompasses a diverse portfolio of retail and traditional CPG accounts. Key clients include multiple divisions of Hormel Foods, Jack Links, Columbus Craft Meats, Di Lusso Deli Company, Century Foods, Hormel Health Labs, and TRex Cookies.Brand Experience:Hormel, Planters, Cargill, Skippy Peanut Butter, Applegate, Jack Links, Jennie-O Turkey, Columbus Craft Meats, La Brea Bakery, Supervalu, Stone Ridge Creamery, Di Lusso Deli Company, Hy-Vee, Aspire Bakeries, Century Foods, Precept Foods, Schwan’s, Culinary Circle, and TRex Cookies.

Key Responsibilities and Achievements:Led the strategic planning, development, and execution of integrated marketing communications plans for a diverse portfolio of financial services and consumer brands. Oversaw a broad range of tactics, including print, promotions, direct mail, research, and field marketing to drive client objectives.- Managed day-to-day account activities, including senior-level client relationships, directing multiple account teams, and providing oversight and approval for strategic and creative recommendations.- Held full fiscal responsibility for generating and managing annual revenue targets, as well as monthly income objectives.- Led the successful rebranding of Ameriprise Financial for its Third-Party Annuities, Mutual Funds, and Direct Annuities divisions, ensuring alignment with corporate goals and market positioning.- Launched the US Bank Health Savings Accounts (HSA) program, "Health Savings Solutions," which increased visibility and adoption among target audiences.- Played a key role in securing GMAC Residential Funding Corporation as a new business client through successful pitch and strategic alignment.Brand Experience:American Express Financial Advisors, Ameriprise Financial, US Bank, GMAC, Blue Cross Blue Shield of Minnesota

Key Responsibilities & Accomplishments:Led the strategic development, planning, integration, and execution of comprehensive marketing communications initiatives for the Hormel Foods Refrigerated Division, which included seven iconic consumer brands with an annual marketing budget of $30 million.- Spearheaded integrated marketing campaigns across multiple channels, including national and regional TV (network and cable), print, radio, out-of-home, in-store promotions, public relations, interactive media, event planning, and consumer research, driving both brand awareness and sales growth.- Directed Hormel's largest rebranding effort, uniting seven brands under the umbrella campaign “Today’s Flavor, Hormel,” aimed at increasing category awareness and strengthening brand equity within the refrigerated meat sector.- Developed and implemented the Hormel Brand Bible and Brand Filter, establishing a unified strategic framework for aligning the Hormel grocery and refrigerated product lines under a cohesive positioning initiative.- Led the successful product launch of Hormel Snack Size Deli Meat & Cheese, overseeing research, product testing, and all supporting marketing efforts. The launch generated over $10 million in first-year national spending, contributing to significant market penetration.- Orchestrated a high-profile co-promotion with the New York Yankees and Land O’Lakes to create the exclusive Legends – Monument Park Collection consumer campaign, which enhanced brand visibility and consumer engagement.Brand Experience:Hormel Pepperoni, Hormel Cure 81, Hormel Always Tender, Hormel Black Label Bacon, Hormel Fully Cooked Entrees, Keebler Crackers, Land O’Lakes, amd the New York Yankees.

Key Responsibilities & Accomplishments:Led the development and execution of integrated marketing communications strategies for a diverse portfolio of clients across consumer, healthcare, and business-to-business sectors. Delivered multi-channel marketing solutions that included television, radio, print, promotions, direct mail, public relations, research, trade relations, and event planning.- Secured new business by successfully pitching and acquiring Desmond's Formal Wear as a key client.- Directed the strategic launch of the Disetronic H-Tron Plus insulin pump, leveraging targeted marketing tactics to introduce the product to healthcare professionals and consumers.- Led the marketing and promotional strategy for Mayo Health Systems' Luther Middlefort Clinic opening, including media relations, event planning, and community engagement efforts.- Developed and implemented comprehensive marketing plans that effectively drove brand visibility, consumer engagement, and market penetration across multiple industries.Brand Experience:Treasure Island Resort & Casino, 3M, GE Capital, Mayo Health System, Augustine Medical, Bearpath Golf & Country Club, Desmond’s Formal Wear

Key Responsibilities and Achievements:Spearheaded national marketing initiatives for the Renaissance Grand Beach Resort and Ramada Yacht Haven Hotel & Marina, developing and executing integrated campaigns across print, direct mail, radio, trade collateral, and trade shows. Managed the resort's group incentive travel department, ensuring seamless coordination and execution of incentive programs that aligned with client objectives and drove business growth.- Directed sales efforts across multiple markets, including leisure, wholesale corporate, group, and airline contracts, with a focus on expanding reach in North America, Europe, South America, and the Caribbean.- Led strategic planning for market penetration, working closely with sales teams to tailor campaigns for diverse regions and customer segments.- Provided on-site management for high-profile events, including conducting site inspections and hosting client entertainment, ensuring an exceptional experience that fostered strong business relationships and drove repeat business.