Michael Amodeo Email & Phone Number

Albany, Ny, Us

Chain Manager for major grocery and c-store account base representing over 500,000 cases of business across three portfolios (premium - Labatt, FMB – Seagram’s and below premium - Genesee).Achieved share growth across multiple accounts including gains in multiple channels.Implemented team integration plan to involve local market managers and sales reps to provide support at chain level.Developed standardized market visit plan and cadence against execution and provide impactful distributor feedback.Led and contributed to distributor focused chain meetings and monthly planning meetings across Central - Eastern NY & VT.Account base included Price Chopper, Hannaford NY, Grand Union, Stewart’s and EG Group.

Albany, New York, United States

Direct sales of point-of-purchase materials (LED signs, A-Frames, Racks, Tap Handles, etc.) to beverage alcohol distributors, suppliers and fullfillment companies.Exceeded over $500,000 in sales over the first year, with 70% of the total representing new customers.Consultive selling with prospective clients on identifying their need, end use expectation, and design to support direct sales and customer satisfaction.Clients include a diverse mix of larger and smaller suppliers including Constellation Brands, FIFCO, Diageo, IMS, Saranac, and Lawson’s (complete list available upon request).

Supervised five DUSA full time Sales Representatives and Market Managers throughout Upstate New York, New Jersey, and Connecticut; training and mentoring my team in collaborative selling, distributor management, and risk management. Additionally managed 2-4 brand ambassadors serving multiple territories including brewery personnel representing the home market.Build and maintain a collaborative relationship with wholesalers serving Upstate New York; analyze buying patterns to offer forecasting guidance, assist with all supply chain issues.Manage logistics, finances, client relations, brand awareness, and resource coordination in Upstate New York.Responsibilities include budget implementation, order and inventory management, program and POS implementation, and setting and meeting distribution and sales goals.Pricing management market wide, including management of price support budget and lead in price increase management and margin analysis; utilizing tools such as quarterly reviews and ABP meetings to align with distributors’ goals and meet company objectives.

Responsible for 10 call points in New York and New England, ensuring the booking of retail ad space and display activity across a wide variety of chain accounts.Responsible for the analysis and presentation of distribution opportunity’s including analysis of competitive market, Nielsen sales data, margin and gross dollar analysis.Management responsibility for 12 distributors in Upstate New York.People Leadership with one direct report 2006 – 2011.Identify market opportunities and create and implement local and national programs to realize volume opportunities and goals on behalf of HUSA.Development of the annual commercial business plan for multiple distributors, which includes budgeting, volume goals, pricing, and field marketing activities.Pricing management market wide, including management of price support budget and lead in price increase management.

Responsible for 12 distributors in Upstate New York.People Leadership with one direct report 2006 – 2011.Identify market opportunities and create and implement local and national programs to realize volume opportunities and goals on behalf of HUSA.Development of the annual commercial business plan for multiple distributors, which includes budgeting, volume goals, pricing, and field marketing activities.Pricing management market wide, including management of price support budget and lead in price increase management.

Responsible for selling company line of products for upstate New York and Vermont, including, distributor interaction, key account, and budget management.Conducted distributor management including monitoring sales goals, retail implementation of programs, incentive development, and credit review and processing.

Responsible for receiving and processing orders for direct ship containers including multiple wholesaler shipments in NY, NJ and CT.Distributor management including monitoring sales goals, in-trade execution, pricing and price support, budget allocation, and incentive implementation. In trade selling assistance and support.