Michael Anthony

Michael Anthony Email and Phone Number

Continuity Marketing Manager at Direct Wines @ Direct Wines
One Waterside Drive, Arlington Business Park,United Kingdom
Michael Anthony's Location
Slough, England, United Kingdom, United Kingdom
Michael Anthony's Contact Details

Michael Anthony personal email

n/a
About Michael Anthony

Direct marketer with 20 years experience across account and campaign management, creative design and copywriting, data insight and selection, commercial modelling, financial forecasting, planning and analytics. Strengths in strong interpersonal and communication skills, understanding and interpreting the task at hand and delivering a strategy that meet the objective

Michael Anthony's Current Company Details
Direct Wines

Direct Wines

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Continuity Marketing Manager at Direct Wines
One Waterside Drive, Arlington Business Park,United Kingdom
Website:
laithwaites.co.uk
Employees:
246
Michael Anthony Work Experience Details
  • Direct Wines
    Continuity Marketing Manager
    Direct Wines Sep 2016 - Present
    Theale, Berkshire
    Responsible for delivering close to £5m annualised revenue through our wine plans subscription schemes by managing a omni-channel direct marketing plan. Lead in creative design and copy, campaign launch and execution, data selection, performance tracking and analytics. Product proposition design and ongoing management of backbook of wine plan range.
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  • Affinion International
    Senior European Marketing & Pricing Strategy Manager
    Affinion International Jul 2006 - Apr 2016
    Slough, United Kingdom
    > End-to-end responsibility for designing, marketing and pricing bespoke lifestyle loyalty programmes including fraud protection, lifestyle cashbacks & discounts, driving incremental revenue for the client base.> Defining the acquisition strategy through marketing plans and testing matrices> Data Selections; identifying best performing data segments and behavioural analysis. > Undertaking retention & billing collection success analysis.> Product Benefits; managing costs, analysing usage, breakage, 3rd party agreements etc.> Commercial Planning responsibilities including commercial analytics/modelling & pricing strategy for RFIs, new commercial agreements and contract negotiations.> Forecasting & Planning; P&L responsibility both leading to launch and post mortem including critical KPIs like EBITDA Margin, NPV, IRR.> CIMA level knowledge through on-the-job experience (5-6 years).> Strong communicator with high proficiency in Excel Modelling and senior board level presentations.> Responsible for sponsoring any new deal through the internal business approval process, requiring CEO level approval.
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  • Tri-Direct Ltd
    Client Services Manager (Door-To-Door)
    Tri-Direct Ltd Oct 2003 - Jan 2005
    Basingstoke, Hampshire
    Responsibilities included account management, sales-based planning models, dealing with all internal / external agencies, account profitability and forecasting, management of account team, client/management presentations
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  • 3Com
    Regional Sales Manager
    3Com Sep 2000 - Dec 2002
    Hemel Hempstead, United Kingdom
    Responsibilities included reseller account management within the Thames valley, quarterly sales target, managing sales opportunities, liaising with pre-sales and technical teams for LAN design, presenting to groups up to management level, organising and attending exhibitions/seminars.
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  • Circular Distributors (Now Tnt Post)
    Account Executive To Internal Account Manager
    Circular Distributors (Now Tnt Post) Nov 1996 - Sep 2000
    Maidenhead, Berkshire
    Responsibilities included account handling of major accounts, dealing with marketing/brand teams and promotions/marketing agencies, DM targeting methods, managing Account Group’s monthly and yearly targets and analysing profitability

Michael Anthony Skills

Direct Marketing Marketing Strategy Strategy Multi Channel Marketing Digital Marketing Crm Customer Acquisition Loyalty Programs Mobile Marketing Loyalty Marketing Marketing Communications Strategic Partnerships Segmentation Financial Analysis Financial Reporting Financial Modeling Financial Planning Business Strategy Business Analysis Forecasting Managerial Finance Analysis Data Analysis Management Digital Strategy Online Advertising Npv Account Management Marketing Customer Relationship Management

Michael Anthony Education Details

Frequently Asked Questions about Michael Anthony

What company does Michael Anthony work for?

Michael Anthony works for Direct Wines

What is Michael Anthony's role at the current company?

Michael Anthony's current role is Continuity Marketing Manager at Direct Wines.

What is Michael Anthony's email address?

Michael Anthony's email address is mi****@****nal.com

What schools did Michael Anthony attend?

Michael Anthony attended University Of Bedfordshire.

What skills is Michael Anthony known for?

Michael Anthony has skills like Direct Marketing, Marketing Strategy, Strategy, Multi Channel Marketing, Digital Marketing, Crm, Customer Acquisition, Loyalty Programs, Mobile Marketing, Loyalty Marketing, Marketing Communications, Strategic Partnerships.

Who are Michael Anthony's colleagues?

Michael Anthony's colleagues are Kendal Wakefield, Jen Fisher-Hickey, Dawn Preece, Ieuan P, Kacey Morgan, Char Davies, Minjie Berry.

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