Ketao is a nutrition company producing great tasting keto friendly/ low carb supplements and foods.

Health and Nutrition Ecommerce

• Monitoring & managing Adwords, Facebook Ads and other paid traffic sources, & constantly improving and implementing new strategies.• Building key relationships with partners, referrals, and affiliates.• Working with Founders, Social Media Manager, Sales Manager and other team members to always optimise and grow the business.• Resident Spotify DJ.

First Australian GNC Livewell Franchisee in 2009.First store, Rockdale produced 50% sales growth year on year. Second store, Bondi Westfield also achieving 50% growth on previous year, with double the sales volume of Rockdale.Third store, King Cross achieving 40% growth on previous year.Grew total business to $3m annual revenue.Achieved great success in this business, however due to an unsound business model, poor margins and an inconsistent Franchisor, called it time, and moved out of the business. Made a small amount of money, then lost a big amount of money, learnt a lot.A wise man once told me "Top line Vanity, Bottom line sanity."

Educating medium and large size orgnisations on productivity, energy, health and nutrition. Clients included: L'Oreal, Kerastase and a few smaller businesses.

Dropped out of commerce degree to work for a successful Entrepreneur who owned a chain of Domino's Pizza stores. Growing up in Newcastle I wasn't exposed to many non-traditional career options. In this 3 year period, I was fortunate to grasp many different facets of business, from the day to day activities which included putting out fires to the planning and strategical side of the business and how the two intertwine.