Michael Basham Email & Phone Number

Austin, Tx, Us

Pasadena, Ca, Us

Detroit, Mi, Us

New York, Ny, Us

-Spearheaded the creation of a new Ad Operations team, recruiting and training top talent to support Mediahub's growing client base.-Developed and implemented efficient ad trafficking and campaign management processes, resulting in a 30% increase in campaign delivery accuracy and a 20% reduction in turnaround time.-Lead the effort to onboard new proprietary technology package for internal usage, increasing consistency and reducing overall human error in the trafficking process by 25%.-Collaborated closely with account teams to understand client needs, provide guidance on ad operations strategy, and develop customized solutions that drove revenue growth and client satisfaction.-Conducted regular training sessions for Ad Operations team members and account teams, ensuring consistent execution of best practices and providing ongoing development opportunities

New York, Ny, Us

-Managed digital ad campaigns through Google's Campaign Manager platform, ensuring timely and accurate delivery of campaigns across various channels.-Developed strong relationships with internal teams, including account managers, creative teams, and media planners, to ensure seamless execution of digital campaigns.-Coordinated with clients to gather assets and specifications for ad creatives and campaigns, ensuring adherence to guidelines and standards.-Monitored campaigns regularly to identify any issues and troubleshoot as necessary, optimizing campaigns for performance and delivery goals.-Maintained accurate records and documentation of campaign details and performance metrics, providing regular reporting and updates to internal teams and clients.-Collaborated with internal teams to develop and implement new processes and procedures to streamline ad trafficking and campaign management.-Participated in ongoing training and professional development opportunities to stay current with industry trends and advancements in ad technology.-Communicated effectively with clients and internal teams regarding campaign progress, changes, and opportunities for optimization.-Demonstrated a high level of attention to detail and commitment to quality, ensuring that campaigns were executed flawlessly and met or exceeded client expectations.

New York, Ny, Us

-Managed complex digital advertising campaigns for high-profile clients, including Lockheed Martin, Lenovo, At Home, Shaw Floors, Duke Energy, and Merz Pharmaceuticals, ensuring campaign goals were met and exceeded.-Analyzed and reported on campaign performance data, identifying areas for optimization and making data-driven recommendations to clients and internal teams.-Managed relationships with ad tech vendors, negotiating contracts and ensuring compliance with industry standards and best practices.-Contributed to the development of Mediahub's overall digital advertising strategy, working closely with senior leadership to drive innovation and growth in the digital advertising space.

Winston-Salem, North Carolina, Us

Winston-Salem, Nc, Us