Michael Bast Email and Phone Number
I'm an Experienced Client Training and Customer Success leader who has built high performing teams that deliver measurable results. Most recently I formed five teams, Education Design, Client Experience, Client Care, Onsite Hardware Implementation and Partner Success. While building these teams I used my experience in Experiential Design to focus on aligning teams goals, processes and measurement to support the corporate and organizational strategy. I’ve built training programs to decrease time to full role engagement for CS employees. I have built Customer Experience teams to research, design, build and measure organizational processes to find opportunities for client success and retention improvements. I’ve built support teams, programs and processes to increase client enablement. I have built an Implementation team, developing its KPIs, playbooks and onboarding program that successfully delivered enterprise events.As a leader I am most proud of my ability to find talented individuals, provide strategy and vision and move obstacles out of their way so that they can succeed. I genuinely care for everyone on my team and am dedicated to their career progression. I am fortunate to have many people on my teams whom I’ve worked with before at previous companies. I feel the most successful when the individuals I lead move into leadership positions.Below is a collection of the things I have done:• Built a world class education training program for Fortune 100 clients.• Created an onboarding program that decreased employee time to full role engagement from 6 months to 2 months.• Designed and implemented an asynchronous training program to onboard employees worldwide as the company quadrupled in size in 18 months. 60 employees to 250+.• Hired and led a team of 10 full time employees and 70+ contractors for our hardware implementation and support teams.• Designed operational playbooks for my Ed Design, Onsite, Client Care and Partner teams.• In the last year, I mentored four individual contributors on my teams and they were promoted to leadership positions.• Designed operational processes to deliver client-centric outcomes and experiences.• Created the support escalation process that successfully managed 400+ tickets a month.• Created measurement practices and listening posts for dozens of Customer Success intended experiences.• I’m a published author.• Directed & produced an award winning documentary for the History Channel and PBS.• Produced commercials for NCAA basketball teams (Gonzaga, Washington State, BYU, ASU and many more)
Sorenson Communications
View- Website:
- sorenson.com
- Employees:
- 3244
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Director Of Customer Success And OperationsSorenson CommunicationsSalt Lake City, Utah, United States -
Director Of Customer SuccessSpiffy | Checkouts Oct 2022 - PresentScottsdale, Arizona, United States• Designed the onboarding and training pathways for new customers.• Built the customer success team and implemented our new programs. -
Director Of Education And EnablementRainfocus Aug 2020 - Sep 2022United States• Designed our client, employee and partner on-boarding & continued education programs consisting of 80+ courses in our LMS Absorb • Improved employee time to full role engagement from 6 months to 2 months• Created our Client Care team and processes to support 400+ tickets a month• Returning from Covid, built our team, processes and playbooks to onboard 10+ full time employees and 70+ contractors to support our client’s events within 3 months• Built our partner on-boarding and implementation program that on-boarded 50+ partners• Built our NPS and CSAT programs that used process automation to gather 200+ key moment client experience feedback submissions -
Director Of Customer Experience & EducationRainfocus Jan 2018 - Aug 2020Greater Salt Lake City Area• Installed the customer experience design process at RainFocus which took 50 + improvement projects from the research phase to the adoption and measurement phase• Conducted 50+ research client and partner research interviews to create client and partner personas• Journey mapped the RainFocus client and partner journeys that were used for product and process enhancements• Designed and created our client education program that certified 100+ clients and partners within the first year• Led team in the creation of on-boarding training and processes for employees supporting 200+ new employees in 18 months• Researched and implemented our LMS ‘Absorb’ which housed all of our asynchronous courses
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Manager Of Customer ExperienceInfusionsoft Jan 2014 - Dec 2017Use Voice of Customer, research competitor’s offerings and interview customer facing employees to inform experience/product strategy.Create business cases for product improvements. Using process maps and flows, design intended product/marketing experiences to meet customer needs and serve business objectives.Project manage the implementation of products across business groups.Evaluate customer and business impact of new experience. Iterate and improve until actual experience matches intended experience. Report on customer and business key performance indicators to C-Level Executives. -
Manager Online EducationInfusionsoft Oct 2013 - Jan 2014Product Manager of web based Helpcenter.Lead cross functional team of graphic design, development, creative and education to produce customer help productsImplemented new evaluation methodologies within the team, instituting SUM & SUS testing on all new products. -
Senior Instructional DesignerInfusionsoft Feb 2010 - Oct 2013United StatesResearch and create instructional pathways for Infusionsoft clients.Create educational and marketing content for Infusionsoft Helpcenter.Develop web based learning management systems to instruct best marketing best practices.Teach strategic business processes and online marketing to small business owners.Produce creative instructional videos for training, marketing and sales department. -
Account ExecutiveInfusionsoft Aug 2008 - Feb 2010Use Question Based Selling strategies to learn about potential lead's needs and then share Infusionsoft's value proposition focused on their desired outcomes.Manage lead base and meet monthly quotas. -
ProducerNeverland Productions Jun 1998 - Nov 2017Produce television commercials for several NCAA University Basketball teams.Produce original documentaries for History channel.Write, develop, cast and produce content for commercials, infomercials and instructional videos.
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Team LeadWalden University Jul 2004 - Aug 2008Manage and lead team of 12 enrollment advisors to meet monthly enrollment quotas.Report to department manager on lead conversion and quota status.Train and develop team to exceed quota expectations.
Michael Bast Education Details
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Executive Mba -
Business Administration And Management, General -
Sunnyslope
Frequently Asked Questions about Michael Bast
What company does Michael Bast work for?
Michael Bast works for Sorenson Communications
What is Michael Bast's role at the current company?
Michael Bast's current role is Director of Customer Success and Operations.
What schools did Michael Bast attend?
Michael Bast attended Utah State University, Walden University, Sunnyslope.
Who are Michael Bast's colleagues?
Michael Bast's colleagues are Carrie Andress, Beth Barnes, June Analco, Lazarus Linus, Elizabeth Sherard, Gloria Pappaterra, Barbara-Jean Slopey.
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