Seven is an award-winning specialist content agency working with clients such as Sainsbury’s, Unilever and UKTV to deliver content marketing campaigns and editorial content that performs.Client-facing role, heading up content, creative and strategic direction across several key accounts within the social and consumer team, working on pitches and consulting as required on other accounts across the agency.• Successfully pitched for the digital and social launch of UKTV’s new W channel, now an ongoing client of the social team• Developed the content and creative for paid social launch campaign for electric car manufacturer Mahindra – tying together our content marketing offering into a paid campaign driving awareness and test drives of a completely new car to the UK market• Led on creative development for Sainsbury’s Halloween campaign – Seven acts as lead content agency on this account, within a cross-agency team• Account and creative lead on several of Seven’s key social accounts, including day-to-day management of a team of social producers and editor

Truth (www.truth.ms) is a boutique brand and marketing agency with a particular focus on how culture affects and is affected by brands; combining cross-disciplinary research and insight work (qual, quant, cultural & semiotic analysis) with branding, trend forecasting, new product development, customer experience, innovation and comms strategy.Content Strategist working across some of the agency’s largest clients, including Unilever, Barclays, John Lewis, Suntory and many more. Reporting to the Director of Brand Strategy, my role includes all aspects of brand and comms strategy, with a particular focus on content strategy, taking the agency’s traditional insight and innovation work to the point where it informs a resonant brand story for our clients.Read some of my blogs here: http://truth.ms/blog/author/michael-bell

Zone (www.thisiszone.com) is a leading digital agency with a focus on editorial and content, working with industry-leading clients such as Coca-Cola, BT, Tesco, Channel 4, the Nike Foundation. Senior Editor responsible for content strategy and delivery of digital and social content-led campaigns for Zone’s largest client, Coca-Cola GB across the MyCoke portfolio comprising Red Coke, Diet Coke and Coke Zero.Managing a small team of writers and editors I manage all of Coca-Cola’s GB websites and social media platforms, including CokeZone.co.uk, Coca-Cola, Diet Coke and Coke Zero Facebook pages, @CokeZone Twitter feed and any other campaign-related micro sites.Management of Coca-Cola content team and leading role in wider cross-agency editorial teamLead on all content strategy for Coca-Cola, from major campaigns such as this summer’s Share a Coke and Christmas, to smaller activationsLead on Coca-Cola tone of voice, editorial strategy and ensuring all ‘always-on’ content meets house style and client’s standardsClient-facing as editorial equivalent of Account Director and main point of contact for all Coca-Cola editorial and content, working closely with wider client services teamLead on all client presentations on new activity, campaigns, content strategy and campaign reviewsWork collaboratively with a wide variety of external agencies, from PR to Experiential in order to deliver best-in-class integrated digital campaignsWork closely with in-house design, creative and technical teams, ensuring alignment with relevant client teams at GB and European level

Working across social media, email newsletters and websites. Writing content and managing editorial calendars/plans for clients' social media properties for the likes of Sony, T-Mobile, Nissan Juke and Infiniti.

Contract role working within the creative team at Viacom Networks Europe. Primarily working on digital activations of major sponsors of the MTV European Music Awards. Liasing with New York office and technical teams to write copy for clients' sponsorship pages, manage updates and competition activations across sponsor areas of the EMA website. Also worked on other major websites/content hubs for MTV's advertisers and partners.

Editing, managing and scheduling the homepage of VirginMedia.co.uk. Writing headlines and copy for the homepage, managing relationship with editorial and sales teams to ensure the homepage delivers on both sales and content KPIs. Managing weekly editorial meeting and selecting appropriate content to run on the page.

Maternity cover role with full editorial and managerial responsibility for Tiscali/TalkTalk's News and Sport channels on the portal.Planning, writing and executing all editorial content and promotions, liasing with our existing content suppliers and negotiating all new content and partnership deals relating to the News and Sport channels.

within the Virgin eCommerce portal, working on offers, new products and site management across the sales site.Involved project management and editorial production of product campaigns, launch of new services and general management and upkeep of the eCommerce portal.

Senior management position with responsibility for all of Sport Magazine's online activities, from online strategy, content and advertising to liasing with the print editorial team.Key achievements:Relaunched existing basic web page www.myfreesport.co.uk as www.sport-magazine.co.uk with complete redesign in December 2008.Developed audience from 1-2,000 users to over 40,000 unique users and over 250,000 page impression per month inside six months.Redesigned email newsletters and expanded database to what's currently 9,000 daily email subscribers and 14,000 weekly subscribers, which increased revenue by creating added value for existing print advertisers and other clients.Identified the need for specialist agency to handle our online ad sales. Led and managed pitch process through to final decision on the agency with the best fit to the business.Managed all editorial and commercial partnerships on sport-magazine.co.uk, including selecting potential commercial partners and driving the process to promote their services.Introduced white label dating service on the Sport website and managed promotion across both our web portal and the magazine, generating significant returns over a very short period.Identified the need for complete SEO (Search Engine Optimisation) overhaul of the website. Commissioned relevant specialist advice from outside agency and implemented new SEO strategy.Broadened website content by developing and maintaining relationships with rights holders and content suppliers to provide continuing additional content for very little outlay.Designed and implemented Sport's initial online strategy which involved the redesign and relaunch, increasing the depth and relevance of content and the first steps to monetizing the site by bringing on ad sales agency and running paid-for advertising.

Maternity cover position with responsibility for all areas of the Tiscali UK portal homepage. Reporting directly to Director of Content and Commercial Director, managing the Assistant Producer, Community and Forums with directional overview.Key responsibilities:Driving traffic to key areas of the portal, according to content, marketing or commercial targets, whilst providing the user with a topical, balanced, sticky and entertaining homepage.Forward planning homepage promotions (commercial and editorial) with the establishment and maintenance of an editorial calendar for the content, commercial and studio teams' reference.Identifying customer usage trends using key metric systems to analyse usage across the site and feeding back to channel editors on performance.Managing the relationship between editorial, creative and sales/marketing teams to ensure the success and relevance of the portal homepage.Chairing weekly homepage meetings, quarterly and seasonal forward planning discussions.Planning and scheduling Tiscali homepage week-by-week and coordinating longer-term planning.Communicating editorial plans to PR team.Daily reporting on narrowband and broadband homepage and providing ongoing deeper analysis.Liaising with commercial, marketing and value added services teams to ensure scheduling and delivery of commercial activity.Managing homepage master schedule to factor in balanced timing of homepage takeovers, advertising campaigns and sponsorship in line with commercial requirements without compromising the user experience or editorial integrity.Contributed to homepage redesign process by liaising with technical, design and commercial teams and providing support in testing for Tiscali's new homepage.Brainstorming and delivering cross-promotional hot topic pages: 'company Specials' for event-driven/topical subjects.Commissioning special features for homepage across all the portal channels.

Cars and Sport on Wanadoo and then Orange portal following re-brand in 2006. Also contributing Editor to other channels including Film, Music and News writing news stories, features and reviews.CarsFull editorial and management responsibility for Cars channel, reporting to Content Manager and Head of Content.Writing, researching and commissioning daily content from partners and freelance contributors.Reporting on channel performance and statistics to content management team, account managers and ad sales.Liaising with ad sales and outside agencies on sponsorship briefs from concept through to completion.Ensuring house style and branding was kept on message.Achievements: Headed up team for channel strategy 2006-7.Managed transition from Wanadoo to Orange during a difficult re-brand process.Met and exceeded monthly KPI targets as Wanadoo Cars. Achieved steady growth as Orange Cars despite dramatic drop in the channel's visibility.SportSenior editor on Wanadoo and Orange Sport channels, reporting to Sport Editor.Writing, reporting and commissioning feature content, news and interviews.Liaising with external content suppliers, commercial partners and other areas of the business.Achievements: Personally responsible for some of our biggest ever features, including our current number one feature in terms of Page Imps and UVs.Managed our World Cup 2006 coverage while Sport Editor was in Germany - one of our biggest success stories of the year, with Orange Sport placed 6th in the country according to Nielsen Net ratings, ahead of Yahoo, MSN and The Times.

Writing and broadcasting match reports and news stories for all football league teams for clients including Talksport and Club Call.Writing and broadcasting current affairs, entertainment and business stories and SMS messages for a variety of clients.Providing minute-by-minute online Premiership match coverage for FootyMad and Sports2.com.

Management, staffing and HR issues for UK-based World Football editorial team.Hands-on daily editorial responsibility for all aspects of TEAMtalk's World Football site (www.teamtalk.com/world), including sourcing of overseas stories relating to the UK website.Accountable for all major editorial decisions regarding TEAMtalk's overseas coverage. Includes management and sourcing of both content and freelance contributors across Europe and South America, covering all major national and international leagues and competitions.Planning of direction for TEAMtalk's World Football coverage, including instigation and management of content and coverage of World Cup 2002 for both TEAMtalk.com and TEAMtalk252. Liaising with customers on outside content provision for World Cup 2002.Live and pre-recorded World and European Football segments for four national radio programmes on TEAMtalk252. Constant availability for interview and to produce quick-turnaround news items as resident specialist on major issues/transfers in World Football. Provision of locally-based contacts around the world for use on breaking stories for TEAMtalk252.Editorial control of TEAMtalk's World Football content for T-Mobile (10 news pieces per day) and Hutchison 3G (five news pieces per day).Regular senior sub-editor of TEAMtalk's general sporting coverage, including horse racing, rugby, motorsport, tennis and golf.Policing TEAMtalk house style across all sports content and platforms.Subediting TEAMtalk output for all external customers, adhering to individual style requirements. Assisting in set-up and publication of in-house subbing and writing guide.

Providing freelance gig, nightclub and bar reviews. Assisting with weekly listings compilation for nightclub and music events section of website.

Sourcing and editing of both text and audio-based content. Wide range of broadcasting in audiotext services and web-based broadcasting.Responsibility for editing TEAMtalk.com's Newcastle United page. Regular management of content through liaison with freelance contributors and maintenance of the "Your Say" page - editing and responding to fans' views and questions.Work on TEAMtalk.com's World Football desk under previous editor.Regular sub-editor of TEAMtalk's general sporting coverage, including horse racing, rugby, motorsport, tennis and golf.