Michael Benjamin Email & Phone Number

• Freelance consulting business specialising in marketing, social media and PR. Clients have been in a variety of industries, both small and large.EXAMPLE OF WORK COMPLETED:EXFOLIAMTE
• Client was a cosmetic product looking to use social media as a way to interact with customers but was uncertain on how to use it
• Researched and analysed the cosmetic industry to create a social media plan for client that included how to use social media, a timeline of posting, sample content, general recommendations and future suggestions
• Through using the social media plan the client was able to understand social media better, create content and increase social media followersTHE TIE WORKS
• Client was a menswear wholesaler wanting to open up their warehouse for a two-day general public sale
• Created and launched a marketing campaign to raise awareness with the general public that included featured content on a website, marketing posters, social media, mail drops to local businesses and targeting specific.

• Invited to contribute a monthly column on an issue from a Generation-Y point of view. Examples include “My Five Commandments of Facebook” and “Being a Prisoner of Technology”
• Developed an understanding of what makes a successful issue and to create content that is quirky and funny

• Wrote and delivered hard and soft news stories and feature articles. Examples including “Fires Force 11th-hour Camp Evacuation” and “Israel’s Indiana Jones in Oz”
• Interviewed sources for content and followed up on leads
• Refined and built on writing and communication skills

Master, Business (Marketing/Management)

Honours, Arts (Media Communications)

Activities and Societies: Media Communications Spokesperson Completed an 18,000 word thesis, which examined the social and market-based.

Bachelor, Arts (Media Communications/Journalism)

Activities and Societies: Sub-editor and contributor of Monash Caulfield’s student publication, Esperanto and Monash Clayton’s Lot’s Wife.