Managing Director
CurrentCo-Founder of Easy Pty Ltd, the mother company of SalesBased, THE online sales improvement system.With 29 helping to develop strategy, sales teams and sales growth for small and large businesses I wanted to create friendly, practical system to help small businesses manage their sales strategy and sales staff to achieve double digit growth.Traditional CRMs (customer relationship management systems) are certainly useful, but after so many years both selling and building business, my strategic view of building sales successfully has become simpler and simpler.It comes down to these simple things:1) Achieving double digit growth, consistently, year on year is rare. 2) Staff are usually a business's largest or second largest expense.3) The main resource of a salesperson is TIME. So, indentifying opportunities to spend more time on and reducing time spent on lower potential areas is key. This is not static - it is a constant improvement process of finding newer, better opportunities, capitalising on existing opportunities more efficiently and refocussing and fine tuning.4) Consistent high sales growth is not achievable without a good, practical planning, which develops constantly based on results.5) To achieve any of this - all members of an organisation have to be focuses on all these important elements.6) Salesbased helps you to do this - so senior managers, sales managers and sales representatives are all working in the same direction and continually honing in more and more on better and quicker oportunities and minimising wasted time.
