I was recruited to build a marketing department from the ground up as the first marketing hire in the company’s history. Oversaw all aspects of hiring, training, marketing plan development, and set the overall marketing strategy across the organization. Managed a $100k budget and 3 employees. Partnered with C-Suite leadership and worked to grow high-converting traffic into revenue and produce repeatable results for sustainable growth. Directed Salesforce Marketing Cloud strategic planning and… Show more I was recruited to build a marketing department from the ground up as the first marketing hire in the company’s history. Oversaw all aspects of hiring, training, marketing plan development, and set the overall marketing strategy across the organization. Managed a $100k budget and 3 employees. Partnered with C-Suite leadership and worked to grow high-converting traffic into revenue and produce repeatable results for sustainable growth. Directed Salesforce Marketing Cloud strategic planning and implementation.Highlights of accomplishments in this role include:Generated $1M of new revenue within the first year through eCommerce and website development that produced new leads.Concepted a new outreach program that grew revenue by $400k from 72 new referring attorneys and medical provider accounts.Saved $430k on operational budget by creating a Google My Business strategy, ownership, and KPIs to drive new traffic to the website, inbound calls to the corporate office, and improved sales team support avoiding a costly digital marketing firm retainer.Overhauled marketing plan to include B2C program to reach the target audience directly while improving brand reputation by 59% in NPS surveys by understanding key pain points, leveraging organic and paid social plays on digital platforms, and proactively reaching out to the local community.Dramatically increased revenue by 558% in 2020 despite the challenges from the COVID19 global pandemic impact on motor vehicle driving behaviors in Florida. Sales increases continued at the same pace through mid-2021. Show less

Here, I directed a diverse team of marketing experts, including graphic designers, creative production, and paid search specialists to provide marketing management, digital advice, and social media management for companies. Managed events, golf outings, concerts, and charitable fundraising primarily for nonprofits and military and veteran-focused nonprofits. Developed eCommerce sales, production, shipping, fulfillment, and customer service for online clothing stores, including a NASCAR driver… Show more Here, I directed a diverse team of marketing experts, including graphic designers, creative production, and paid search specialists to provide marketing management, digital advice, and social media management for companies. Managed events, golf outings, concerts, and charitable fundraising primarily for nonprofits and military and veteran-focused nonprofits. Developed eCommerce sales, production, shipping, fulfillment, and customer service for online clothing stores, including a NASCAR driver customer. Grew business to $1M AR within 1 year. Highlights of accomplishments in this role include:Generated over $500k in eCommerce sales for clients in the first year by growing client page fans by 20%, increasing engagement by nearly 500%, and increasing reach by 4,000% with targeted social media management.Planned all aspects of a charitable Toby Keith concert handling sales, marketing, and operations, including radio ad buys and interviews, print ad buys, paid media placement, and content production.Executive Producer on film project 22 and You. Show less

In this role, I had complete oversight of all eCommerce services and customer-facing aspects of marketing and sales including contracts, digital ads, TV commercials, print and radio media for a $100M company. Directed a team of 75 and a budget of $16M. Secured retailers including Cabela’s, Bass Pro Shops, and Army/Air Force/Marine Corps Exchange and partnerships with NFL, UFC, NASCAR, Netflix, and other sporting leagues. Expanded from wholesale to retail and expanded customer base from beyond… Show more In this role, I had complete oversight of all eCommerce services and customer-facing aspects of marketing and sales including contracts, digital ads, TV commercials, print and radio media for a $100M company. Directed a team of 75 and a budget of $16M. Secured retailers including Cabela’s, Bass Pro Shops, and Army/Air Force/Marine Corps Exchange and partnerships with NFL, UFC, NASCAR, Netflix, and other sporting leagues. Expanded from wholesale to retail and expanded customer base from beyond exclusively military. Highlights of accomplishments in this role include:Grew sales from $6M to $80M by creating and leading impactful email, social media campaigns and gaining 1.5M social media followers. Raised annual wholesale revenue from $500k to $10M by adding big box retail accounts.Produced over $1M per month in recurring revenue by developing marketing plans for a customer loyalty program, using a gamification model for reaching new points tiers, and leveraging customer testimonials in outreach.Increased opted-in e-mail addresses for marketing campaigns by 1,900% (from less than 100k subscribers to over 2M) within 2 years by creating inbound strategy, offering incentives, and cross-promoting across all channels such as social media, blog, website, text, and display ads, and sponsored live events.Created and launched an app, a new sales channel, to send text notifications to subscribers during sales events. Led the rollout and implementation of Salesforce including Marketing Cloud and Service Cloud. Show less

I started the HR department at Grunt Style joining the company that was starting to grow out of the start-up phase and was in need of policies and procedures for the growing staff. It was a start-up so there was not much in the way of professional business procedures and training. There wasn't anything really. When it comes to the world of HR, whatever you are thinking, I did it at Grunt Style. Recruiting and interviewing, investigations, benefits, training and development, payroll, and… Show more I started the HR department at Grunt Style joining the company that was starting to grow out of the start-up phase and was in need of policies and procedures for the growing staff. It was a start-up so there was not much in the way of professional business procedures and training. There wasn't anything really. When it comes to the world of HR, whatever you are thinking, I did it at Grunt Style. Recruiting and interviewing, investigations, benefits, training and development, payroll, and counseling. It was an incredible experience being exposed to so many issues and challenges as the company grew that gave me excellent experience and knowledge that I continue to use. I transitioned out of the HR Director role and in to the Chief Marketing Officer role and ran both departments until my replacement was comfortable in their role enough to let me step back from HR. Show less

Drove team toward meeting recruitment goals both set by the team and organization through accurate identification of training needs and development of strategies and action plans. Established a reputation for continuously improving team performance in each recruitment session all throughout the tenure in the company. Obtained Director’s Award for being the top Assistant Director of the semester in December 2012.Continuously collaborated with several departments within… Show more Drove team toward meeting recruitment goals both set by the team and organization through accurate identification of training needs and development of strategies and action plans. Established a reputation for continuously improving team performance in each recruitment session all throughout the tenure in the company. Obtained Director’s Award for being the top Assistant Director of the semester in December 2012.Continuously collaborated with several departments within the university to support students in the process of beginning their education. Show less

Strengthened communication, minimized turnover, and boosted customer service ratings through the preparation and execution of management workshops.Received “People Manager of the Year” and “Customer Service Manager of the Year” designation for the • Chicago region in 2009 and 2010 respectively. Successfully launched two new restaurant openings and was responsible for the entire staffing operations, including more than 1,000 interviews for each restaurant opening