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Product management, product launch, product marketing and business development expert.Agtech, Fintech and B2B services industries.Insightful and results-producing senior product and business development leader with excellent organization, problem-solving and communication skills. My passion is to create products that change entire, global industries. I am highly accomplished at organizing and supervising teams and creating work environments where people collaborate to create products that solve meaningful business problems. I excel at developing and implementing product roadmaps and the on-time, on-budget delivery of product initiatives. I am highly experienced in creating trusted environments where customers and internal stakeholders are comfortable discussing their most pressing business problems and collaborating to define, refine, develop and test impactful new products. I have deep expertise in change management and an established track record of applying industry leading best practices, including Pragmatic Marketing principles and Crossing the Chasm whole product, segment dominance and core competency concepts to create high performing product teams and product management processes that both fit a company’s current situation and enable ongoing continuous improvement. I thrive in collaborative, fast-paced environments with tight deadlines and am committed to creating industry leading products and work environments focused on transparency, respect, accountability and trust.I am the current Chief Product Officer for Dairy.com / EverAg.Specialties:• Product Management• Roadmap Development• Portfolio Management• Product Launch• Leadership • Team Building• Organizational Change Management• Organizing Product Teams• Process Implementation and Improvement• Agile Methodology• Business Problem Definition• Opportunity Assessment• International Expansion• Ag-tech, Fin-tec, B2B services
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Vice President New Business - SustainabilityEver.Ag Aug 2023 - PresentLewisville, Texas, United States -
Chief Product OfficerDairy.Com / Everag / Efc Jan 2022 - PresentFrisco, Texas, United StatesOversee the Product function across a portfolio of companies in the AgTech space, including dairy, livestock, risk management and cropping verticals. Portfolio companies include Dairy.com, EverAg, EFC, Orbis, ProSoft, BiWer and other legacy software applications.
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Co-Founder, Senior Vice-President ProductConservis Oct 2016 - Jul 2021Greater Minneapolis-St. Paul AreaLed the successful transformation of the product and marketing functions. Built a team of high-performing product management, marketing and design professionals. Responsibilities included: company product roadmap; day-to-day management of five product delivery workstreams; management of discovery, requirements gathering, grooming and UI/UX design; whole product and launch management; pricing.Key Accomplishments• Work Teams: organized 5 teams led by a PM and tech lead; clearer role definition led to doubling in employee job satisfaction.• Best Practices: Jira, Confluence and Pragmatic Marketing, Crossing the Chasm and Covey product management principles; increased sprint throughput over 3x and reduced QA backlog by 75%.• Launch Management Process: implemented Pragmatic “Launch” framework resulting in a 55% increase in new feature adoption.• Annual Product Planning Process: cross-functional, annual product planning linked completing major roadmap items to company targets and incentives.• Product Releases: completed over 6 major product releases including the Financial Management module directly responsible for the company’s acquisition.• Developed Design Standards Guide: centralized branding, color palates, iconography and re-usable application design elements essential for consistent look and feel; reduced redundant development.• New Pricing: moved from traditional pricing to a SaaS-oriented, per user seat / per module pricing model to scales with complexity and motivate up-selling; increased new sale ARPU by over 20% -
Co-Founder, Svp, Enterprise Markets And ProductsConservis Jan 2013 - Oct 2016Greater Minneapolis-St. Paul AreaLed a group of business development resources to create two new software modules and launch Conservis into the Enterprise Ag Management space, working with large institutional Ag Investment groups in Australia and California, Key accomplishments included:• Light House Accounts: deployed 10 initial light house accounts in Australia and California • New Product Development: Row Crop Planning & Budgeting and beta Perm Crop modules• Australian Support Partner: secured on-site implementation and support resources in Australia. -
Co-Founder, Svp, Chief Operating OfficerConservis 2009 - 2013Greater Minneapolis-St. Paul AreaCollaborated with the co-founders (CEO and CTO) to capitalize the company and build and commercialize the company’s first 4 products: Key accomplishments included: • Product Development and Launch: commercialized the Harvest and Distribution, Production and Procurement, Work Orders and mobile applications; awarded 4 patents. • Built Support and Implementation Teams: hired key staff and defined implementation processes, training materials and support tools; deployed salesforce.com; onboarded the company’s first 125 customers.• Sales Engagement: worked with our sales to team to provide product, sales management and executive level support; visited over 250 farms over four years from Canada to Louisiana.• Fundraising: worked with Conservis’ CEO on capital formation, working jointly to raise the first $15mm in funding. -
PresidentGrowth Partners Llc 2004 - 2009Greater Minneapolis-St. Paul AreaAdvisory services company focused on helping companies develop, launch, and commercialize new products and reposition and grow existing product lines. Focused on software, technology and B2B service providers. Practice areas included:• Product definition and positioning• Launch planning and management• Pricing and revenue modeling• Sales process development• Business planning• Capital formation and fundraising
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Managing Director Account ManagementWamnet Inc (Global Outsourced Network Service Provider) 2002 - 2004Greater Minneapolis-St. Paul AreaBuilt and led a 12-person account management group responsible for the management and expansion of services into the company’s largest accounts. Key accomplishments included:• Definition of expansion service offerings for sale into the account base.• Development of pricing, marketing materials and proposal templates for selling expansion services.• Exceeded quota by over 170% in the first year. -
Managing Director Corporate & Strategic PlanningWamnet Inc 2000 - 2002Greater Minneapolis-St. Paul AreaLed the corporate and strategic planning function and company IPO process. Developed the annual and five-year company plan; coordinated department plans to ensure operational alignment across the company. Key accomplishments included:• Implementation of annual corporate budgeting and annual processes.• Led quarterly company review meetings with all functional and department heads.• Coordinated quarterly investor conference calls with Wall Street analysts.• Led the IPO team, financial model and S-1 development with Merrill and Goldman Sachs.• Company met annual quarterly operating plans 6 quarters in a row. -
Wam!Net – Director Acquisition And IntegrationWamnet Inc 1999 - 2000London, England, United Kingdom, United StatesCo-led the acquisition and integration of leading UK digital media file sharing company.• Spent 18 months working in the UK, Germany and Netherlands.• Included due diligence, acquisition structure and legal contracts.• Responsible for integration of the companies’ product lines.• Launched Wamnet offerings into Europe.• Signed 2 largest European printing companies as clients. -
Director Product Management 1997-2000Wamnet Inc 1997 - 1999Greater Minneapolis-St. Paul AreaBuilt and led the product management function at WAM!NET for its outsourced wide-area-media production and management network business. Key accomplishments included: • Built a team of 7 product managers, channel mangers and marketing professionals in 6 months.• Defined, developed and managed the launch of the company’s first 3 product lines.• Coordinated development, positioning, branding, pricing and marketing programs for all launches.• Led capture team for initial key accounts: Time Inc., World Color and RR Donnelley.• Achieved $20 million per year run rate in 18 months.• WAM!NET was listed on Minnesota’s top 50 fastest growing business. -
Various Roles Prior To WamnetVarious Companies 1991 - 1999Unites States - Various LocationsCeridian – Senior Manager (Leading National Payroll and HR Outsourcing Provider)Co-led the re-start of the company’s national customer support center in St. Louis that housed over 100 tier-one and 24 tier-two support representatives. Key accomplishments included: • Re-organized tier one support reps into 10 person teams.• Aligned support teams with the company’s regional offices to increase accountability.• Created customer success measurements and incentivized teams based on those metrics.• Improved customer satisfaction scores from 56% to +90% in two quarters.Ceridian – Senior Product Manager - IntegrationLed the integration of acquired companies, including the acquisition of Tesseract, the leading provider of payroll software to fortune 500 firms, located in San Francisco.Ceridian – Product Manager - ServicesDeveloped and launched a series of fee-based professional services for expansion within larger enterprise accounts.Pillsbury – Brand Manager, Associate Brand ManagerWorked in the prepared dough division on brands including Cookie Dough, Sweet Rolls and Crescents.Accenture (formerly Anderson Consulting) – Senior Consultant, ConsultantWorked on Fortune 500 large-scale financial systems and ERP integration projects in the Midwest.
Michael Borman Skills
Michael Borman Education Details
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High Distinction -
Econometrics And Quantitative Economics
Frequently Asked Questions about Michael Borman
What company does Michael Borman work for?
Michael Borman works for Ever.ag
What is Michael Borman's role at the current company?
Michael Borman's current role is Senior Product and Business Development Leader.
What is Michael Borman's email address?
Michael Borman's email address is mb****@****orp.com
What schools did Michael Borman attend?
Michael Borman attended University Of Michigan - Stephen M. Ross School Of Business, University Of Wisconsin-Madison.
What are some of Michael Borman's interests?
Michael Borman has interest in Science And Technology, Children, Environment, Economic Empowerment.
What skills is Michael Borman known for?
Michael Borman has skills like Business Strategy, Leadership, Strategic Planning, Business Planning, Sales, New Business Development, Management, Finance, Saas, Enterprise Software, Strategic Partnerships, Private Equity.
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Michael Borman
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