Michael Brennan Email & Phone Number

Boston, MA, US

Boston, Massachusetts, United States

• Successfully managed a team of event technologists and attendee management experts, optimized productivity, standard work, process improvement, and attendee satisfaction.
• Oversaw preferred vendor relationships, DMCs, hospitality partners, agencies, and travel management companies.
• Ensured program alignment by managing event requests, staffing, and business partner communication.
• Established Key Performance Indicators, Objective Key Results and standardized metrics for department reporting and analytics.
• Achieved 50% ROI in the first year through implementation of an onsite printing solution.
• Created a 'Green Events' dashboard to quantify carbon impact.

• Revamped new hire onboarding, perfected sales strategies, and provided strategic guidance for field communications, resulting in increased efficiency and productivity.
• Facilitated a workshop with Sales, Analytics, Data Science, Reporting, and Salesforce partners, leading to a $3.1million annual time savings by streamlining administrative tasks for agent/broker calls/visits.
• Developed a regression-based model to find untapped growth opportunities nationwide, driving business expansion.
• Organized and hosted the first virtual national sales meeting with 555 attendees and a digital expo hall featuring 22 business partners.
• Launched the "How to Win" podcast, highlighting successful small commercial lines sales tactics.

Greater Boston Area

• Demonstrated leadership by coaching and mentoring new hires, using marketing programs for sales growth, and providing effective leadership as interim Regional Director.
• Implemented promotions, resulting in 154 new storefronts and $700 thousand in new business revenue.
• Planned and executed 70+ sales-focused events, driving sales growth and fostering agent/internal representative relationships.
• Developed and executed region's marketing and agency communication strategy, increasing brand visibility and customer engagement.

Boston, MA

• Spearheaded the creation and launch of an analytically driven, rules-based notification network that increased visits to top-tiered Agents & Brokers by 2.5% and achieved 70% adoption. Nominated for the President's Award.
• Developed and coached territory managers and field leaders on Standard Work for agency management activities, including visits, business planning, annual reviews, and new agent onboarding.

• Managed a high-performing $30 million territory made up of 50+ agencies in Massachusetts, driving $5 million in new business revenue.
• Represented the company at trade shows and industry events, effectively promoting products and services to agents/brokers, resulting in increased brand visibility and customer acquisition.
• Developed and nurtured relationships with key agents/brokers in the territory, providing support and driving profitable growth in the region.

Greater Boston Area

• Led a $15 million territory made up of 50+ agencies in Massachusetts, generating $2.1 million in new business revenue.
• Utilized data analysis to identify opportunities for territory improvement, implementing strategic initiatives that maximized sales growth.

Primary contact for independent agents in New England to introduce, register & train on interface programs. Consulted agents on implementing company interface programs and enhancements.