Michael Brennan Email & Phone Number

In my role, I drive over $130M in annual sales by spearheading the strategic development of national accounts and expanding regional representatives. I direct top-tier regional chains, including Core-Mark/Eby-Brown, Dollar General, Big Lots, Publix, Ingles, and HEB, while enhancing market penetration and achieving significant revenue growth. I oversee Southeast sales, focus on retaining and acquiring existing and new clients, and consistently boost regional sales revenue. Additionally, I supervise and empower a team of six individuals, assess their performance, identify skill gaps, evaluate training needs, and conduct training sessions to improve productivity and efficiency.• I achieved a 39% sales increase, growing from $23M to $33M, by implementing innovative sales and marketing strategies and strengthening customer engagement.• I identified a significant opportunity with a global beer supplier and led a national sales campaign that capitalized on this potential, boosting revenue and establishing new distributor networks across the country.• I launched successful marketing blitz campaigns aimed at strategically targeting market segments and closing numerous client deals.• I expanded our client base within the convenience store sector by joining the International Ice Package Association, attending trade shows, and leveraging industry opportunities.• Our team consistently set team records for acquiring new clients and am currently on track to break another team sales record with 150 new clients and the addition of over 500K cases in the first six months of 2024.• I closed two major national clients in the first six months of 2024, projected to normalize at 2M additional cases and $5M in sales.

Atlanta, Georgia, United States

While working here, I expanded the national supplier footprint by leveraging multiple direct reports, distributor management, and key personnel, ensuring cohesive growth and market presence. I propelled new product acquisition and portfolio development for the import and luxury division by attending trade shows and negotiating pricing to meet distributor needs. I managed national pricing, budgets, and promotions to optimize financial performance and market competitiveness.• I grew the import business by $1M through the strategic development of the supplier portfolio across 46 states and 65 distributors, utilizing long-term vision to enhance the national footprint.• I built and led a high-performing sales team, focusing on strategic portfolio development and distributor engagement to identify and fill market gaps.• I implemented effective distributor pipeline strategies aimed at integrating new products and enhancing overall portfolio strength.

Atlanta, Georgia, United States

In this position, I expanded the supplier footprint in seven states and 16 distributors to achieve market growth. I cultivated and enhanced relationships with key accounts and regional chain buyers, including Walmart, Caputos, Tonys, Berkots, Ingles, Kenwoods, Publix, Kroger, Whole Foods, Harris Teeter, and Shaws, to drive substantial sales increases.• I leveraged sales professionals and distributor management to implement “account-based” and “cause-based” marketing strategies, consistently surpassing company sales objectives.• I orchestrated comprehensive marketing campaigns aligned with target audiences, resulting in sustained sales growth and enhanced brand presence across multiple regions.

Atlanta, Georgia, United States

I managed a comprehensive portfolio of on and off-premise retail accounts, including restaurants, to ensure optimal brand presence and market share growth. I spearheaded the implementation of innovative sales campaigns, leveraging account-based and cause-based marketing to drive exceptional sales performance.• I delivered hands-on leadership, utilizing Gallo Sales Training techniques and resources to a top-performing sales team in strategically developing key accounts and driving volume and profit growth.• I designed creative marketing campaigns, including a wine display around the upcoming Olympics, enhancing brand visibility and market penetration.• I fostered and expanded relationships with major chain and independent retail accounts, such as Kroger, Publix, Tower, Greens, Bullocks, Pops, Jax, and Beverage Superstores, boosting sales and brand loyalty.

Greater Chicago Area

I exceeded volume, sales, and profitability targets for Gallo Winery, Majestic Winery, and Sidney Frank Co. through strategic account management and innovative sales strategies. I established and nurtured strong relationships with key accounts to ensure consistent over-delivery on sales and profitability objectives.• I generated $50M in annual revenue by managing 500K cases and overseeing strategic pricing, advertising, and account planning for 13 major accounts in the Greater Chicago area.• I secured a $1M account with Caputo’s Grocery, enhancing revenue streams and expanding market presence.• I implemented strategic pricing on an annual, quarterly, and monthly basis, fortifying the company's position as the preferred wholesaler within major chains and key accounts.• I led a high-performing team in executing strategic initiatives to consistently surpass company objectives.

Greater Chicago Area

Directed and developed 12 Sales representatives to perform at the highest standards utilizing Gallo Sales and Training techniques. • Directed sales team of 8 individuals to constantly exceed case and revenue goals. Devised pricing and creative programming for chain account and independent accounts. Instilled accountability and sense of urgency within sales team through the use of effective delegation. • Directed and motivated sales team to achieve +12% revenue growth in first year. Achieved monthly supplier goals by creating and implementing monthly programming to top customers. • Created a “Wines of the World” marketing concept that was utilized by various accounts across the market (program increased business 60% for the year).

Bachelor'S Degree, Business Administration And Management, General

Business Management

Associate'S Degree, Physical Sciences, Top 3 In Class

Specialized in advanced electronics, radar systems, and advanced weapons. Awarded Letter of Accommodation from Rear Admiral of the 5th.